Stories & News | Whataburger

More Than Burgers: Whataburger Celebrates a Year of Community Impact

Tue, 03 Nov 2026 10:42:39 -0600

For more than 75 years, Whataburger has been more than a place to grab a great burger. We've been part of the neighborhoods we serve, celebrating milestones, supporting local causes and showing up when our communities need us most. In 2025, that commitment came to life in a big way.

Whataburger's newly released 2025 Community Impact Report highlights the meaningful difference made possible by our Family Members, customers, franchisees and nonprofit partners across the communities we call home.

Together, we accomplished some pretty incredible things:

More than $3 million invested in the communities we serve through charitable partnerships and community initiatives.
More than $1.7 million raised through our Cups That Care campaign to support recovery efforts following the devastating July 2025 floods in Central Texas.
More than 1,000 volunteer hours contributed by Home Office Family Members, supporting organizations making a difference in our hometown.

Making a Difference, One Community at a Time

Behind every number is a story of people coming together to make their communities stronger. Through our signature Feeding Student Success initiative, Whataburger continued investing in education, supporting students through scholarships, college Resource Rooms and partnerships that help remove barriers to academic success.

Our commitment to fighting hunger also reached communities across our footprint. In partnership with local food banks and hunger relief organizations, Whataburger helped provide millions of meals to neighbors facing food insecurity.

We also continued honoring the military families, veterans and first responders who serve our communities, while supporting local cultural organizations and responding when disaster struck.

And none of it would be possible without our Family Members. From volunteering at food banks to supporting local schools and community events, their dedication to serving others extends well beyond our restaurant doors.

Explore Whataburger's 2025 Community Impact Report to see the stories, partnerships and people behind the impact.

Whataburger Holiday Wish Book

Mon, 02 Nov 2026 08:00:00 -0600

Some things just feel like the holidays: the twinkle of lights, the first batch of cookies, cozy pajamas and a wish book making its way around the coffee table.

We're bringing one of these beloved holiday traditions home, the Whataburger way.

The Whataholiday Catalog is your guide to the 2026 WhataStore Holiday Collection, filled with gifts for the Whatafans you know best.

Hang a Honey Butter Chicken Biscuit Ornament on the tree. Let a Light-Up Ice Rink glow on the mantel. Match the whole family in Whataburger pajamas, then settle in under a Wrapped Burger Blanket for a holiday movie marathon.

And don't forget the little gits tucked into stockings, wrapped up for Secret Santa or waiting to make a White Elephant swap a little more merry.

So grab a pencil and make yourself comfortable. Circle your favorites. Star the ones you really want. Dog-ear a few pages and leave this catalog somewhere it just might be found.

However you celebrate, we hope your days are merry, your nights are cozy, and your holidays are just a little bit orange.

Check Out The Whataburger Holiday Wish Book!

View the Full Holiday Catalog

¡Regresó la Bacon Blaze Jalapeño! Y viene con tus favoritos por tiempo limitado

Tue, 20 Oct 2026 08:00:00 -0500

Ser brava es tener carácter. Es llegar con toda la actitud, no pasar desapercibida y ponerle sabor a cada momento. Y cuando una burger tiene ese mismo espíritu, se nota desde el primer vistazo hasta la última mordida.

Así regresa la Bacon Blaze Jalapeño de Whataburger: bold, loaded and full of flavor. Una combinación que trae de vuelta todo lo que hace irresistible a esta hamburguesa, con ese toque de jalapeño que pica, pero pica rico.

A partir del 20 de octubre, regresa la Bacon Blaze Jalapeño a Whataburger junto al nuevo Bacon Blaze Chicken. Y para acompañar tanto sabor, llegan el Sleigh Berry Whatafresher y el Whataburger White Chocolate Raspberry Shake, ¡disponibles por tiempo limitado!

“Los clientes buscan más variedad en los menús de los restaurantes, desde sabores intensos y picantes hasta bebidas frescas y de temporada”, comentó James Sanchez, chef corporativo de Whataburger. “Esta línea nos permite ofrecer ambas cosas: traer de vuelta un sabor que nuestros clientes ya nos han dicho que les encanta e introducir nuevas opciones ideales para esta temporada”.

It all starts with the bun y cheddar cheese

Todo comienza con un bollo suave y tostadito, listo para sostener una combinación que viene cargada de sabor. Primero, queso cheddar añejo, con su sabor intenso y lleno de carácter, seguido de una jugosa carne 100% de res, sazonada para darle ese clásico sabor de Whataburger que todos conocemos.

Pero una hamburguesa así no se queda en una sola carne.

Luego, viene lo brava

Sobre la primera patty se extiende una capa de jalapeño cream cheese: cremoso, suave y con el kick perfecto de jalapeño para despertar el paladar.

Y porque double the beef, double the flavor, encima va otra carne 100% de res. Dos patties, más intensidad y mucho más de todo lo que hace especial a esta hamburguesa.

Now add the crunch!

Aquí es donde entra el crispy bacon. Doradito, crujiente y con ese toque que contrasta con la cremosidad del queso crema con jalapeño. That's the kind of crunch we’re talking about.

And then… more jalapeños.

Porque los jalapeños son the main character energy.

Una porción de jalapeños suma ese toque spicy y ese punch que hace que la Bacon Blaze Jalapeño haga honor a su nombre.

Last but definitely not least: jalapeño ranch.

Y para unirlo todo, jalapeño ranch.

El aderezo original y favorito de Whataburger aporta una capa extra de cremosidad y ese toque de jalapeño que hace que cada ingrediente juegue su parte. Beef, cheese, bacon, jalapeños and ranch… packed with a whole lot of flavor.

Pero eso no es todo. Este año, la traemos también con pollo.

Ahora puedes disfrutar la Bacon Blaze Chicken con tu chicken style favorito: Whatachick’n, Spicy Chicken o Grilled Chicken. La misma combinación de ingredientes, ahora con la opción de pollo que más se te antoje.

Big flavor también viene en tamaño Jr.

¿Quieres toda esa actitud brava, pero en un tamaño más pequeño?

The Bacon Blaze Jalapeño Jr. trae todo el espíritu de la original en una versión perfecta para cuando quieres algo spicy, cheesy, bacon-y y muy Whataburger.

Porque ser brava no depende del tamaño. It’s all about the attitude.

La Bacon Blaze Jalapeño Double tiene un precio inicial de $9.99, mientras que lal Jr. Bacon Blaze Jalapeño Double y el Bacon Blaze Chicken comienzan en $7.99. El Sleigh Berry Whatafresher tiene un precio inicial de $3.69 y la White Chocolate Raspberry Shake comienza en $3.99. Los precios pueden variar según la ubicación.

Toda la línea estará disponible por tiempo limitado en restaurantes participantes, así que aprovecha para probarlos antes de que se vayan.

Whataburger® Blazes Into the Holidays with Four Limited-Time Favorites

Tue, 20 Oct 2026 08:00:00 -0500

This holiday season, Whataburger is bringing the heat, the holiday cheer and plenty of bold flavors to the table. Beginning Oct. 20, the Bacon Blaze lineup fires up the menu with the fan-favorite Bacon Blaze Jalapeño Double and new Bacon Blaze Chicken, both packing the perfect kick. And for Guests who’d rather sip than sizzle, the Sleigh Berry Whatafresher and the Whataburger White Chocolate Raspberry Shake give Guests two festive ways to satisfy their sweet tooth.

The full limited-time lineup includes:

Bacon Blaze Jalapeño Double - The Bacon Blaze lineup offers just the right amount of heat that never sacrifices flavor. The Bacon Blaze Jalapeño Double layers two fresh, 100% beef patties with creamy Jalapeño Ranch, jalapeño cream cheese, smoky bacon, sliced jalapeños and real aged cheddar cheese. Guests looking for a smaller bite can order it in a Jr. size.
Bacon Blaze Chicken - The new Bacon Blaze Chicken puts that same perfect kick on premium chicken, with Guests’ choice of grilled or Whatachick’n® on a toasted potato bun.
Sleigh Berry Whatafresher - The new Sleigh Berry Whatafresher is a bright, festive refresher that brings together tart cranberry, juicy citrus and a hint of cozy holiday warmth for a perfectly balanced seasonal sip. Real cranberry pieces and a lightly sweet, creamy soft whip make it even more festive.
White Chocolate Raspberry Shake - For dessert, the Whataburger White Chocolate Raspberry Shake pairs sweet white chocolate and tart raspberry flavors in a creamy vanilla shake that tastes like white chocolate raspberry cheesecake.

“Guests are looking for more variety from restaurant menus — from bold, spicy flavors to beverages that feel fresh and seasonal,” said Whataburger Corporate Chef James Sanchez. “This lineup lets us deliver both: bringing back a flavor Guests have already told us they love while introducing new choices that feel right for the season.”

The Bacon Blaze Jalapeño Double starts at $9.99, with the Jr. Bacon Blaze Jalapeño Double and Bacon Blaze Chicken starting at $7.99. The Sleigh Berry Whatafresher starts at $3.69, and the White Chocolate Raspberry Shake starts at $3.99. Prices vary by location.

The whole lineup is only around for a limited time at participating locations, so get it while you can.

Hungry for more? Whataburger serves fans 24/7, whether they swing through the drive-thru, order online or use the Whataburger App. Guests who download the app and create an account automatically receive a free Whataburger and begin earning points toward their favorite menu items. Visit Whataburger.com for more details.

It’s Official: Whataburger® is a Great Place To Work®

Fri, 18 Sep 2026 14:51:35 -0500

Whataburger has reached a new milestone, being Great Place To Work^® Certified™ for the first time ever. At the heart of the certification is feedback from employees, whom Whataburger calls Family Members, about their experience at Whataburger.

“Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience,” said Sarah Lewis-Kulin, Vice President of Global Recognition at Great Place To Work. “By successfully earning this recognition, it is evident that Whataburger stands out as one of the top companies to work for, providing a great workplace environment for its employees.”

Great Place To Work is a global authority on workplace culture and employee experience. Its certification is based entirely on employee feedback, reflecting how consistently employees experience a high-trust workplace.

More than 10,000 companies across 60 countries apply for Great Place To Work Certification each year, making this recognition a meaningful milestone for Whataburger and its Family Members.

Whataburger celebra el Hispanic Heritage Month con “Historias sobre la mesa”

Mon, 14 Sep 2026 08:00:00 -0500

En Whataburger, sabemos que los rituales son parte de la vida diaria: esas pequeñas costumbres que repetimos casi sin pensarlo y que, con el tiempo, se convierten en recuerdos y formas de conectar con quienes nos rodean. Muchas de esas historias comienzan, precisamente, alrededor de una mesa.

Una mesa, muchas historias

Con el lanzamiento de nuestra campaña Historias sobre la mesa, queremos celebrar esos pequeños momentos que hacen que una comida sea mucho más que una comida: las rutinas, las ocurrencias y esas tradiciones que compartimos cada vez que nos sentamos juntos.

Para algunos, el ritual es pedir siempre lo mismo después de una noche con amigos. Para otros, es convertir una parada rápida en un momento familiar.

“Mi recuerdo de Whataburger en la universidad es que íbamos dos o tres por una malteada o algo rápido y, sin darnos cuenta, terminábamos siendo como veinte. Era nuestro punto de reunión. Todos sabíamos que, si llegabas a Whataburger, ahí ibas a encontrar a alguien. Unos llegaban saliendo de clase y otros se iban a la siguiente. Y así se nos iban las horas. Más que ir a comer, era como saber que ahí siempre nos íbamos a encontrar.”

— Mariana, 27 años, fan de Whataburger

Y es que un ritual no tiene que ser complicado para tener significado. A veces, solo necesita repetirse, compartirse y convertirse en parte de nuestra historia.

"Mis abuelos tenían su pequeño ritual: en las mañanas llegaban por su bísquet y su café gratis de senior. Luego se quedaban platicando hasta que llegaba la hora de lunch. Entonces compartían la hamburguesa a la mitad, pero eso sí, no perdonaban su pay de manzana. Ahora que mis papás ya están grandes, ellos siguen la misma tradición, y a veces hasta yo me les pego"

— Carlos, 43 años, fan de Whataburger

Los rituales siguen

Con el tiempo, nuestras costumbres también evolucionan. Lo que empezó con nuestros padres puede convertirse en una tradición con nuestros hijos. Una visita después de la escuela puede transformarse, años después, en una reunión con amigos. Y una orden que alguien más eligió por nosotros puede convertirse en “la de siempre”.

En Whataburger, celebramos esas conexiones y la manera en que nuestros fans hacen espacio para nosotros dentro de sus propias historias.

Y aunque esta campaña reconoce y celebra el Mes de la Herencia Hispana, estas historias no pertenecen solamente a un mes. Los rituales viven todo el año: en cumpleaños, reuniones improvisadas, después de la escuela, en un road trip o simplemente en esas noches en las que alguien dice: “¿Whataburger?” y todos saben exactamente qué significa.

Esta es apenas una parte de las historias que pasan alrededor de la mesa.

Y habrá más.

Porque detrás de cada ritual hay una historia, y detrás de cada historia puede nacer una nueva tradición.

Los Rituales que se viven…

Como parte de la celebración del Día de Muertos, en este segundo capítulo “Los Rituales que se viven” de nuestra trilogía de Historias sobre la Mesa, honramos a todas esas personas que siguen viviendo en nuestro corazón y que recordamos en las pequeñas cosas de cada día: cuando pedimos su platillo favorito, nos reímos de sus chistes o seguimos haciendo algo que alguna vez nos enseñaron.

Porque hay rituales que nos mantienen cerca de quienes amamos y que, con cada recuerdo, nos permiten compartir la mesa con ellos una vez más.

Descubre la historia de Elena y su abuelito, y cómo mantiene vivo el ritual que compartían desde que era niña.

Prepárate para nuestro último capítulo Los Rituales que nos unen, próximamente.

More Than $585,000 Raised to Support Military-Connected Students

Mon, 24 Aug 2026 16:11:00 -0500

When Whataburger customers, Family Members and franchise partners come together, their collective impact can reach far beyond the restaurant.

This April, Whataburger launched its 2026 Month of the Military Child systemwide fundraiser to support military-connected students as they pursue higher education and leadership opportunities. Across the Whataburger footprint, communities rallied behind the cause, turning everyday visits to Whataburger into an opportunity to give back.

Together, the Whataburger family raised more than $585,000 for Gratitude Initiative, helping support students and families connected to the military community.

The campaign came to a close with a special check presentation celebrating the generosity of Whataburger customers, Family Members and franchise partners. Whataburger leaders and Gratitude Initiative executives gathered to recognize the collective effort and share remarks about the difference this support can make for military-connected students.

The celebration also shined a spotlight on the San Antonio community, where Whataburger restaurants collectively raised more than $30,000 during the campaign.

From individual customer donations to the efforts of local restaurant teams, every contribution played a part in reaching the campaign's goal. Together, Whataburger communities demonstrated what can happen when people come together to make a meaningful difference for students and families who serve our country.

The $585,000 raised is more than a campaign total. It represents a community coming together to help open doors for the next generation of military-connected leaders.

Tus favoritos por menos, Whataburger® lanza More for $4 Menu

Wed, 19 Aug 2026 11:47:35 -0500

En Whataburger, nuestra comida siempre tiene algo extra. Por eso, cuando se trata de disfrutar, creemos que más es mejor. A partir del 18 de agosto, Whataburger presenta More for $4, una nueva plataforma de promociones que ofrece cuatro favoritos del menú por solo $4 cada uno, para que nuestros fans disfruten de más sabor a un precio que se adapta a su día a día.

El menú de promociones More for $4 incluye:

Bacon & Cheese Whataburger Jr. – Una deliciosa versión de un clásico, preparada con tocino y queso.
Whataburger Patty Melt Jr. – Preparada al momento, con todo el sabor de un clásico y mucha salsa.
Honey BBQ Chicken Strip Sandwich Jr. – Crujientes tiritas de pollo bañadas en una salsa dulce Honey BBQ.
Buffalo Ranch Chicken Strip Sandwich Jr. – Tiritas de pollo doraditas con salsa búfalo y aderezo ranch.

Ya sea que nuestros fans tengan antojo de una jugosa hamburguesa, una clásica con queso derretido o crujientes tiritas de pollo con un toque picosito, estos favoritos ofrecen muchísimo sabor por solo $4. Además, los fans pueden convertir cualquier orden en una comida completa al agregar papitas pequeñas y una bebida por $3 adicionales.

“Sabemos que nuestros fans buscan más maneras de disfrutar sus favoritos de Whataburger a un precio que se adapte a su día a día”, dijo Jessica Reicher, Chief Operating Officer. “More for $4 ofrece precisamente eso: más opciones, más sabor y la calidad de nuestros productos, siempre preparados al momento, todo por solo $4”.

More for $4 ya está disponible en Whataburger en ubicaciones participantes a nivel nacional. Los precios y la disponibilidad pueden variar según la ubicación.

Como parte de este lanzamiento, Whataburger también simplificará su oferta de Jr. Whatameals. A partir del 18 de agosto, todos los All-Time Favorites (favoritos de siempre) y los Jr. Whatameals por tiempo limitado incluirán papitas pequeñas y una bebida pequeña, creando una experiencia más consistente en todo el menú.

¿Antojo de más? Whataburger está disponible 24/7, ya sea en línea, a través de la aplicación o desde el autoservicio. Los fans que descarguen la aplicación y creen una cuenta recibirán automáticamente una Whataburger gratis y comenzarán a acumular puntos para canjear por sus productos favoritos del menú. Visita Whataburger.com para obtener más información.

Whataburger® Turns Up the Value: More for $4

Tue, 18 Aug 2026 08:00:00 -0500

At Whataburger, our food is all about being a little extra. So when it comes to value, we believe in more. Starting Aug. 18, Whataburger is introducing More for $4, a new value platform that offers four legendary menu items for only $4 each, giving fans everyday value at a wallet-friendly price point.

The More for $4 value menu includes:

Bacon & Cheese Whataburger Jr. - a smoky take on the classic, loaded with bacon and cheese
Whataburger Patty Melt Jr. - grilled to order with a rich, diner-style twist and lots of sauce
Honey BBQ Chicken Strip Sandwich Jr. - crispy chicken strips drizzled with sweet honey BBQ sauce
Buffalo Ranch Chicken Strip Sandwich Jr. - golden chicken strips paired with bold buffalo and cool ranch

Whether Guests are in the mood for a juicy burger, a melty grilled classic, or crunchy chicken with a kick, these beloved favorites deliver big flavor without breaking the bank. Guests can also upgrade any order into a full meal by adding a small fries and drink for just $3 more.

"We know our Guests are looking for more ways to enjoy the Whataburger favorites they love at a price that fits their everyday lives," said Jessica Reicher, Chief Operating Officer. "More for $4 gives them exactly that: more choice, more big flavor, and the made-to-order quality they expect from us, all for only $4."

More for $4 is available now at participating Whataburger locations nationwide, with prices and participation varying by location.

Alongside the launch, Whataburger is also simplifying its Jr. Whatameal lineup: starting Aug. 18, All-Time Favorite and limited-time Jr. Whatameals will include a small fries and small drink, for a more consistent experience across the menu.

Hungry for more? Whataburger serves fans 24/7 – whether they swing through the drive-thru, order online or use the Whataburger App. Guests who download the app and create an account automatically receive a free Whataburger and begin earning points toward their favorite menu items. Visit Whataburger.com for more details.

Regresó la Bacon Wrangler Double de Whataburger, ahora con un nuevo compañero

Mon, 17 Aug 2026 10:41:15 -0500

Whataburger le da un doble howdy al regreso de la Bacon Wrangler Double, porque esta vez no viene sola. A partir del 18 de agosto, los fans también podrán disfrutar por primera vez del Bacon Wrangler Chicken, ofreciendo dos deliciosas maneras de disfrutar esta icónica combinación de sabores, inspirada en todo lo que hace único al Lone Star State: una actitud de viejo oeste con un toque moderno.

La Bacon Wrangler Double está hecha con doble carne 100% de res, tocino, queso Monterey Jack y Americano, cebollitas crujientes, chipotle aioli, pepinillos y, por supuesto, una generosa porción de rodeo (sí, rodeo). Esta hamburguesa no solo se ve increíble… se siente como un “yee-haw” en cada mordida. Y para quienes buscan algo más pequeño, también está disponible en tamaño Jr., que igualmente incluye doble carne 100% de res.

Este año llega una nueva opción: Bacon Wrangler Chicken, que toma todo lo que los fans aman de la Bacon Wrangler Double y lo lleva al pollo por primera vez. Podrás elegir entre Whatachick’n®, Spicy Chicken o Grilled Chicken, acompañados de queso Monterey Jack, tocino y los toppings característicos de la Bacon Wrangler.

“La Bacon Wrangler Double ganó muchos fans después de su debut el año pasado”, comentó James Sanchez, Corporate Chef de Whataburger. “Esta vez, quisimos ofrecerles a nuestros fans otra manera de disfrutar esos mismos sabores irresistibles al presentar la nueva Bacon Wrangler Chicken.”

La Bacon Wrangler Double de Whataburger es una hamburguesa única que hace que quieras ponerte las botas, alzar el sombrero y celebrar el sabor a lo grande. Porque no hay nada más tejano que Whataburger… bueno, y esta hamburguesa. 🤠🍔

¿Listo para tu Bacon Wrangler Double y tu Bacon Wrangler Chicken?

La Bacon Wrangler Double estará disponible desde $9.99, mientras que la Bacon Wrangler Chicken comenzará en $7.99. Los precios pueden variar según la ubicación.

Prepárate para el 18 de agosto. Esta deliciosa dupla estará disponible por tiempo limitado en restaurantes participantes.

Disfrútalas en el restaurante, desde la app, en el drive-thru o… recogiendo tu orden desde tu caballo en curbside 🐎 (ok, o desde tu coche, pero tú nos entiendes).

¿Antojo de más? Whataburger te tiene cubierto 24/7. Además, quienes descarguen la app y creen una cuenta reciben automáticamente una Whataburger gratis y comienzan a acumular puntos para canjear por sus favoritos.

Porque no hay nada más tejano que la pasión por el rodeo, la música country y una buena Bacon Wrangler Double o Bacon Wrangler Chicken.

Yee-haw, y’all. 🧡

Whataburger’s Bacon Wrangler Double is Back in the Saddle with a New Partner

Tue, 11 Aug 2026 08:00:00 -0500

The Bacon Wrangler is riding back to Whataburger – and this time, it has company. Beginning Aug. 18, the fan-favorite Bacon Wrangler Double returns with an all-new counterpart: the Bacon Wrangler Chicken, giving Guests two delicious ways to enjoy the lineup's signature smoky flavor combination.

Back by popular demand, the Bacon Wrangler Double returns after its successful debut last summer. The hearty burger features two fresh, 100% beef patties layered with American and Monterey Jack cheeses, bacon, crispy onion strings, pickles and smoky chipotle aioli on toasted buns. Guests looking for a smaller bite can also order it in a Jr. size, which still comes stacked with two beef patties.

New this year, the Bacon Wrangler Chicken takes everything Guests love about the Bacon Wrangler and puts it on chicken for the very first time. Guests can choose a classic Whatachick'n®, Spicy Chicken or Grilled Chicken filet, each finished with Monterey Jack cheese, bacon and the Bacon Wrangler's signature toppings.

“The Bacon Wrangler Double earned plenty of fans after its debut last year," said Whataburger Corporate Chef James Sanchez. "This time around, we wanted to give Guests another way to enjoy those same craveable flavors by introducing the all-new Bacon Wrangler Chicken."

The Bacon Wrangler Double is available starting at $9.99, while the Bacon Wrangler Chicken starts at $7.99. Prices vary by location.

Saddle up August 18. This one’s only sticking around for a limited time at participating locations.

Whataburger® celebra 76 años con un mes lleno de festejos y ofertas exclusivas en la app

Wed, 29 Jul 2026 15:03:28 -0500

Un solo día para celebrar simplemente no era suficiente.

Este agosto, Whataburger celebra 76 años de sabor 24/7 con un mes completo de festejos, que incluye ofertas exclusivas disponibles únicamente a través de la app de Whataburger para los miembros del programa de recompensas de Whataburger. Invitamos a nuestros usuarios a descargar la app de Whataburger (iOS y Android) y crear una cuenta desde ahora para estar listos cuando se activen las promociones.

La gran celebración llega el Día Nacional de Whataburger, el sábado 8 de agosto, cuando los miembros del programa de recompensas de Whataburger podrán disfrutar de la promoción: compra una Whataburger y llévate otra gratis (no incluye acompañamientos), de 11 a.m. a 8 p.m., hora local, en los establecimientos participantes.

Durante todo agosto, cada miércoles será de Whataburger y traerá una nueva sorpresa por 76 centavos, disponible exclusivamente a través de la app de Whataburger (hora local):

Ago. 5: Taquito con queso por 76 centavos (No incluye acompañamientos), de 6 a 11 a.m.
Ago. 8: Compra una Whataburger y llévate otra gratis (No incluye acompañamientos), de 11 a.m. a 8 p.m.
Ago. 12: Un Whatafresher de 16 onzas por 76 centavos, de 11 a.m. a 8 p.m.
Ago. 19: Big Ranch Wrap por 76 centavos (No incluye acompañamientos), de 11 a.m. a 4 p.m.
Ago. 26: Signature Chicken Sandwich por 76 centavos (No incluye acompañamientos), de 5 a 10 p.m.

Todas las ofertas son exclusivas para los miembros del programa de recompensas de Whataburger y solo pueden ser utilizadas a través de la app de Whataburger (una vez por cuenta y por oferta).

En 1950, el fundador Harmon Dobson se propuso crear una hamburguesa tan grande que hicieran falta dos manos para sostenerla y tan buena que, con solo una mordida, los clientes exclamaran: “What a burger!”. Setenta y seis años después, ese mismo espíritu de calidad, hospitalidad y comida preparada al momento sigue reuniendo todos los días a amigos, familias y comunidades.

Desde el primer bocado hasta la última foto, los restaurantes participantes celebrarán el Día Nacional de Whataburger con booths para selfies, globos y otros detalles festivos para que los clientes formen parte de la celebración.

"Los cumpleaños están hechos para compartirse, y eso es precisamente lo que haremos durante todo el mes", dijo Debbie Stroud, presidenta y CEO de Whataburger. "Ya sea que hayas pedido el mismo Whataburger durante años o que hayas estado esperando la excusa perfecta para probar algo nuevo, hoy celebramos a los clientes que han hecho que estos últimos 76 años sean tan especiales. Consideren estas sorpresas semanales como nuestra manera de agradecerles."

Los clientes que aún no se han unido al programa de recompensas de Whataburger pueden descargar la aplicación de Whataburger y crear una cuenta antes de que comience la celebración. Las ofertas aparecerán automáticamente en la app en las fechas programadas, haciendo que sea más fácil celebrar durante todo el mes.

¿Te quedaste con hambre? Whataburger está disponible para sus clientes 24/7, ya sea que pasen por autoservicio, hagan su pedido en línea o usen la aplicación de Whataburger. Los clientes que descarguen la app y creen una cuenta recibirán automáticamente una Whataburger gratis y comenzarán a acumular puntos para obtener sus productos favoritos del menú. Visita Whataburger.com para obtener más información.

Whataburger® Taps Experienced QSR Veteran Ryan Moore as Its Next CFO

Tue, 28 Jul 2026 09:30:00 -0500

Whataburger today announced QSR finance veteran Ryan Moore as its next Chief Financial Officer. Moore will join Whataburger July 31, bringing deep restaurant experience to help guide the company's financial strategy as the brand continues to grow.

"Ryan is a proven financial leader with deep experience in the restaurant industry and a strong track record of helping brands navigate periods of meaningful growth," said Whataburger President and CEO Debbie Stroud. "He's a collaborative leader who understands that when you invest wisely in your people, your operations and the customer experience, stronger financial results follow. He also understands how to create sustainable growth while protecting the qualities that have made Whataburger an iconic brand for 76 years. I'm excited to welcome Ryan to our leadership team as we continue building for the future."

Moore's 16 years of restaurant finance leadership include six years as Chief Financial Officer of Torchy's Tacos and 10 years at Taco Bell, where he served as Vice President of Finance. His experience includes helping restaurant brands grow beyond their core markets, aligning investment with growth and preparing organizations for their next stage.

"Whataburger is an iconic regional brand with the opportunity to become a national player," Moore said. "Success means finding the right way to share Whataburger with people who have not yet had the opportunity to experience it, while keeping the core essence and heart of the brand. It means making the right investments, taking the right risks and adapting thoughtfully as we enter new markets."

Moore succeeds Janelle Sykes, who will retire in September after more than six years with Whataburger. Sykes joined the company in February 2020 and has served as its Chief Financial Officer through the most expansive period of growth in the brand's history as Whataburger grew from 860 restaurants across 11 states to nearly 1,200 across a 17-state footprint today.

"Janelle's leadership has made a lasting impact on Whataburger, and we are deeply grateful for everything she has contributed," Stroud said. "Her knowledge of the business is invaluable, and she has laid the groundwork for our next chapter of success."

Sykes will work alongside Moore through September to support a seamless transition in Whataburger’s financial leadership.

"Throughout my time with the brand, I have often said, 'There's never been a better time to be at Whataburger,' and it rings just as true today," Sykes said. “I am incredibly proud of what this team has built and grateful for the people I have had the privilege to work alongside. Whataburger has a clear strategy, a talented team and tremendous opportunity ahead. I will always be proud of what we accomplished together and excited to see where the brand goes next.”

Whataburger® Celebrates 76 Years with a Month-Long Birthday Bash and Exclusive App-Only Offers

Thu, 23 Jul 2026 08:00:00 -0500

One day to celebrate just wasn't enough.

This August, Whataburger is celebrating 76 years of Goodness 24/7 with a month-long birthday bash, featuring exclusive offers available only through the Whataburger App for Whataburger Rewards members. Guests are encouraged to download the Whataburger App (iOS and Android) and create a Rewards account now so they're ready when each offer drops.

The big celebration comes on National Whataburger Day, Saturday, Aug. 8, when Whataburger Rewards members can enjoy a Buy One, Get One Whataburger (entrée only) from 11 a.m. to 8 p.m. local time at participating locations.

Throughout August, every Whataburger Wednesday brings another 76-cent surprise, available exclusively in the Whataburger App (all local times):

Aug. 5: 76-cent Taquito with Cheese (entrée only), 6–11 a.m.
Aug. 8: Buy One, Get One Whataburger (entrée only), 11 a.m.–8 p.m.
Aug. 12: 76-cent 16-ounce Whatafresher, 11 a.m.–8 p.m.
Aug. 19: 76-cent Big Ranch Wrap (entrée only), 11 a.m.–4 p.m.
Aug. 26: 76-cent Signature Chicken Sandwich (entrée only), 5–10 p.m.

All offers are exclusive to Whataburger Rewards members and can only be redeemed through the Whataburger App (one redemption per account, per offer).

Back in 1950, founder Harmon Dobson set out to make a burger so big it took two hands to hold and so good that after just one bite, customers would say, "What a burger!" Seventy-six years later, that same spirit of quality, hospitality and made-to-order goodness continues to bring friends, families and communities together every day.

From the first bite to the last photo, participating restaurants will celebrate National Whataburger Day with selfie stations, balloons, and other festive touches to help Guests join the fun.

“Birthdays are meant to be shared, and that’s exactly what we’re doing all month long,” said Whataburger President and CEO Debbie Stroud. “Whether you’ve been ordering the same Whataburger for years or you’ve been waiting for the perfect excuse to try something new, we’re celebrating the Guests who’ve made the last 76 years so special. Consider these weekly surprises our way of saying thank you.”

Guests who haven't joined Whataburger Rewards yet can download the Whataburger App and create an account before the celebration begins. Offers will automatically appear in the app on their scheduled dates, making it easy to celebrate all month long.

Whataburger refresca tu verano con el nuevo Summer Peach Whatafresher y la Peaches & Cream Shake

Thu, 16 Jul 2026 15:47:08 -0500

Llegó el verano y todos sabemos lo que significa: ¡Defrost mode: ACTIVADO! 🙌 Es tiempo de sacar el ritmo, la fiesta, los road trips, los días de playa, las escapadas al río y, sobre todo, el sabor. En Whataburger te invitamos a disfrutar un verano con peach, a partir del 21 de julio, llegan dos deliciosas bebidas por tiempo limitado perfectas para refrescar cualquier aventura: el nuevo Summer Peach Whatafresher y la Peaches & Cream Shake.

Refresca tu verano con un toque de peach

Es temporada de tubing, tardes de alberca, música a todo volumen y esos pequeños momentos que nos hacen sentir peachy todo el summer. Y cuando el calor pega fuerte, el Summer Peach Whatafresher llega para refrescar cada aventura: ligero, vibrante y hecho con fruta real, combinando el dulce sabor del durazno con la frescura perfecta para acompañarte. Porque, seamos sinceros… no es verano hasta que lo pruebas.

El verano también sabe a postre

Y si eres de los que sabe que cualquier paseo merece terminar con algo dulce, la Peaches & Cream Shake llega para convertirse en ese postrecito que todos quieren compartir.

Con su mezcla de durazno y vainilla cremosa, tiene ese sabor suave y nostálgico que recuerda a los postres que nunca faltan en las reuniones familiares: el que tu tía siempre lleva, el que todos esperan después de la comida y el que desaparece antes de que alguien pueda repetir.

Es el gustito perfecto después de un día entero en la alberca o una tarde con la familia Porque en verano, los mejores recuerdos siempre terminan con un postrecito.

"Hay algo en el durazno que sabe al mismísimo verano: sol, viajes por carretera, toda la temporada en un solo sorbo", dijo James Sanchez, Corporate Executive Chef de Whataburger. “Y como hacer las cosas a lo grande es parte de nuestra esencia, este verano le dimos al durazno dos formas para disfrutarse: un Whatafresher ligero y refrescante para bajar el calor rápidamente, y una cremosa Peaches & Cream Shake para quienes buscan darse un gustito.”

Haz que este verano sepa diferente

El Summer Peach Whatafresher tendrá un precio de $3.69 por la bebida de 16 onzas y $3.99 por la de 20 onzas. La Peaches & Cream Shake estará disponible en tamaños de 16, 20 y 32 onzas, con precios a partir de $3.49. Los precios pueden variar según el tamaño y la ubicación.

Tanto el Summer Peach Whatafresher como la Peaches & Cream Shake estarán disponibles solo por tiempo limitado, así que no esperes demasiado. Visita cualquier restaurante Whataburger antes de que el verano llegue a su fin.

Whataburger está listo para ti 24/7, ya sea en el drive-thru, ordenando en línea o desde la app. Además, al descargarla y crear una cuenta, recibirás una Whataburger gratis y comenzarás a acumular puntos para tus favoritos. Visita Whataburger.com para más detalles.

Whataburger® Serves Up a Taste of Summer with Two New Peachy Treats

Tue, 14 Jul 2026 08:00:00 -0500

At Whataburger, summer tastes a little sweeter. Starting July 21, Guests can cool off with two limited-time treats inspired by one of the season's most iconic flavors: juicy, sun-ripened peach. Whether you’re looking to cool off after a day in the sunshine or treat yourself just because, the Summer Peach Whatafresher and Peaches & Cream Shake bring a fresh taste of summer to every sip.

Light, bright and made with real freeze-dried fruit, the Summer Peach Whatafresher is crisp, refreshing and served ice cold, perfect for pool days to road trips.

Looking for something a little more indulgent? The delicious Peaches & Cream Shake blends perfectly sweet peach flavor with rich, creamy vanilla for a smooth, nostalgic treat.

"There's something about peach that tastes like summer itself — sunshine, road trips, the whole season in one sip,” said James Sanchez, Corporate Executive Chef at Whataburger. "And because a little extra is just how we do things, we gave peach two lives this summer — a light, breezy Whatafresher for the quick cool-down, and a rich Peaches & Cream Shake for the indulgent treat.”

The Summer Peach Whatafresher is priced at $3.69 for a 16-ounce beverage and $3.99 for a 20-ounce beverage. The Peaches & Cream Shake is available in 16, 20 and 32-ounce sizes, starting at $3.49. Prices vary by size and location.

Both the Summer Peach Whatafresher and Peaches & Cream Shake are available for a limited time only, so fans won't want to wait. Stop by any Whataburger location before summer slips away.

Whataburger Supports Restoration Efforts at San Antonio Botanical Garden

Wed, 03 Jun 2026 16:21:05 -0500

At Whataburger, serving goes beyond the counter. This spring, Whataburger Family Members traded their usual routine for garden gloves and wheelbarrows at the San Antonio Botanical Garden, a 39-acre living museum dedicated to conservation, education, and community connection. Teams worked alongside garden staff to support ongoing horticulture and grounds maintenance across several areas of the property.

Efforts ranged from spreading mulch in the Mays Display Garden and clearing overgrown walkways, to restoring plantings in the Conservatory Courtyard and removing debris throughout the Conservatory Ramp. Volunteers also helped plant approximately 500 wildflowers to support pollinators and contributed to broader cleanup and restoration work in the Sensory and Old-Fashioned Gardens.

The project was one part of the garden’s larger, ongoing work to maintain and preserve accessible green space in the heart of San Antonio. Learn more at San Antonio Botanical Garden.

Le subimos dos rayitas al sabor y a tus antojos: llegó el nuevo Hot Honey Crisp Whatachick’n Sandwich

Tue, 26 May 2026 10:59:50 -0500

En Whataburger sabemos que cuando se trata de sándwich de pollo, no quieres cualquiera… quieres algo que se antoje y que no puedas esperar a volver a comer. Por eso le subimos dos rayitas y creamos algo perfecto para ti: a partir del 2 de junio y por tiempo limitado llega el nuevo Hot Honey Crisp Whatachick’n Sandwich 😎

Prepárate…se te hará agua la boca 🤤

Tomamos nuestro Whatachick’n®, 100% pechuga de pollo premium, y lo llevamos a otro nivel. Preparado al momento -como ya tú sabes-, con un empanizado doradito y bien crujiente que hace crunch en cada mordida, mientras por dentro se mantiene jugoso, calientito y lleno de sabor. Porque un buen sándwich de pollo no solo tiene que verse antojable… tiene que cumplir en sabor y calidad.

Pero no nos quedamos ahí

Despertamos tus sentidos y le agregamos una capa de miel picosita hecha con chili crisp, que combina lo dulce y lo spicy de una forma irresistible, justo con el kick perfecto, ese “pica rico”que te encanta. Y para llevarlo todavía más lejos, sumamos una cama de dip cremosito de queso con pimiento rojo que sostiene todos los sabores y hace que cada mordida se sienta aún más memorable.

¡Nuevo pan de PAPA!

Y claro, todo tenía que ir sobre algo especial: nuestro nuevo pan de papa, suave, esponjoso y calientito, con un doradito ligero y aroma a pan recién horneado que despierta tu antojo. Es un bollo que abraza todos los sabores, con su textura pensada para aguantar cada capa jugosa y crujiente, manteniendo la forma y elevando la experiencia en cada bocado.

El resultado es un sándwich sustancioso, delicioso y lleno de sabor. Uno de esos antojos que sabes que te van a hacer regresar una y otra vez.

“Sabemos que nuestros fans siempre están buscando su próximo antojo favorito,” comentó Scott Hudler, Chief Marketing Officer de Whataburger. “El Hot Honey Crisp Whatachick’n® Sandwich logra el balance perfecto entre dulce, picante y textura de una manera fresca, divertida y totalmente Whataburger.”

El Hot Honey Crisp Whatachick’n® Sandwich estará disponible por $7.99, o como combo con papitas y bebida mediana por $10.99 (los precios pueden variar por ubicación).

This National Hamburger Day, Get a Chance to Win Free Whataburger for a Year

Fri, 22 May 2026 08:00:00 -0500

Get ready to ketchup with something special this National Hamburger Day. Whataburger is turning your favorite Whatameal into a chance at a whole year of craveable moments.

On Thursday, May 28, order a medium Fry and medium Drink, online or scan your app in-store, and get a free Whataburger and a chance to win Whataburger for a Year. One order, one big possibility. Fifty lucky Whataburger Rewards members will each score a year’s worth of their favorites, because loyalty should taste this good.

So what does “Whataburger for a Year” look like? Glad you asked. Winners will receive monthly offers delivered right to their Whataburger app for a full year, including:

1 Free Whataburger®Whatameal® with Medium Fry and Medium Drink
1 Free Whatachick’n® Sandwich Whatameal® with Medium Fry and Medium Drink
1 Free À La Carte 9 Piece WhataWings®
1 Free À La Cart Breakfast Item of Your Choice (Honey Butter Chicken Biscuit, Taquito, Breakfast on a Bun or a Biscuit Sandwich)
1 Free 16 oz Shake

That’s up to $420 in Whataburger favorites, showing up month after month. Each offer is valid for 30 days after delivery and can be redeemed one at a time. Limit of one prize per person and household.

Not in the mood for burgers on 5/28? Whataburger Rewards members can still enter by emailing sweepstakes@wbhq.com. Everyone gets a shot at a year full of flavor. Terms and conditions apply.

Go ahead and order your go‑to. This National Hamburger Day, the only thing better than a Whataburger is a whole year of them.

Whataburger® Turns Up the Heat with New Hot Honey Crisp Whatachick’n® Sandwich

Thu, 21 May 2026 08:00:00 -0500

Temperatures aren’t the only thing rising this summer. Starting June 2, the new Hot Honey Crisp Whatachick’n® Sandwich brings a bold new flavor experience to the menu for a limited time, blending savory chicken with a drizzle of fiery but sweet sauce that keeps every bite interesting. Built for fans always on the hunt for their next taste adventure, this latest creation delivers a fresh mashup that feels equal parts comfort food and culinary plot twist.

The new Hot Honey Crisp Whatachick’n® Sandwich features a juicy, breaded Whatachick’n filet topped with a creamy red pepper cheddar cheese spread, finished with a generous coating of hot honey made with chili crisp. Served on a golden soft potato bun, every layer is thoughtfully crafted for a sandwich that’s as elevated as it is indulgent. It’s a combination that delivers on all levels – a satisfying crunch, a smooth and luscious cheese, and a hot honey kick that lingers just long enough to make an impression.

The Hot Honey Crisp Whatachick’n® Sandwich will be available for $7.99, or as a meal with fries and a medium drink for $10.99 (prices may vary by location).

“We know our fans are always looking for their next flavor obsession,” said Whataburger Chief Marketing Officer, Scott Hudler. “The Hot Honey Crisp Whatachick’n® Sandwich delivers that balance of sweetness, heat and texture in a way that feels fresh, fun and unmistakably Whataburger.”

So, come one, come y’all! The Hot Honey Crisp Whatachick’n® Sandwich is here to excite tastebuds all season long, but only for a limited time.

Whataburger lanza su nueva Kids Whatameal llena de juegos, risas y sorpresas

Mon, 04 May 2026 09:32:03 -0500

Porque sabemos que tus niños merecen todo, es momento de consentirlos. Whataburger presenta la nueva imagen de su Kids Whatameal, pensada especialmente para los pequeños reyes de la casa. No solo llega con un nuevo look, sino también con sorpresas, diversión y regalos para alegrar tanto a chicos como a grandes, hasta los papás querrán tener la suya.

A partir de este 5 de mayo, toda la magia y la diversión estarán a tu alcance, y podrás compartir con tus pequeños la nueva Kids Whatameal, con su renovado empaque interactivo, juguetes coleccionables y los antojos que tanto les encantan.

La Kids Whatameal llega con una nueva cajita naranja y blanca que es mucho más que un empaque: ¡es parte del juego! Viene llena de laberintos y actividades que despertarán la imaginación de tus peques, convirtiendo cada comida en un recuerdo especial.

Y eso es solo el inicio. Ahora, cada Kids Whatameal incluye un regalo sorpresa, agregando esa emoción de “¿qué me va a tocar?” que tanto disfrutan. La primera colección incluye exclusivos stickers de Whataburger, con cinco diseños diferentes para descubrir, intercambiar y coleccionar. Y lo mejor: durante todo el año seguirán llegando nuevas sorpresas, así que siempre habrá algo nuevo que esperar y compartir con la familia en cada visita.

“En Whataburger, algunos de los mejores recuerdos se crean alrededor de la mesa”, dijo Scott Hudler, Chief Marketing Officer de Whataburger. “Esta nueva Kids Whatameal agrega un poco más de diversión a esos momentos, dándole a las familias otra razón para disfrutar juntos y salir con una sonrisa”.

Y claro, los clásicos que aman no se van a ningún lado. Podrán seguir eligiendo entre deliciosas opciones recién preparadas como la Justaburger®, las Whatachick’n® Strips de 2 piezas, las Whatachick’n® Bites de 4 piezas o un delicioso sándwich Grilled Cheese, acompañados de papitas chicas o puré de manzana Mott’s® en su práctico empaque sin derrames, una bebida para niños y un postre. Las Kids Whatameals tienen un precio de entre $3.89 y $6.49, dependiendo de la elección del platillo principal.

Y es que son esos pequeños rituales como compartir la mesa, reírse juntos, elegir qué pedir, los que hacen que Whataburger siga siendo parte de la historia de tantas familias. Y así, entre visitas, antojos y momentos, se convierte en ese lugar donde la familia se reúne, se consiente y crea recuerdos que saben a hogar.

Made for the Little Ones: Whataburger® Debuts a Play-Powered Kids Whatameal Refresh

Tue, 28 Apr 2026 08:00:00 -0500

Whataburger is turning mealtime into playtime with a fresh take on its Kids Whatameal, made especially for its smallest fans. Starting Tuesday, May 5, families can expect new interactive packaging, collectible toys, and a little extra magic in every box.

The newly reimagined Kids Whatameal comes packed in a bold orange-and-white box that is more than just a meal – it’s a place to play! The outside of each box features games, mazes and surprises designed to spark imagination, keep little hands busy and turn a quick bite into a moment kids will remember.

And that’s just the start! Every Kids Whatameal will now include a surprise gift or toy, adding an extra layer of excitement and collectability. The first drop features exclusive Whataburger sticker packs, with five distinct designs to discover and collect. New surprise gifts will roll out throughout the year, giving kids something new to look forward to with every visit.

“At Whataburger, some of the best memories are made around the table,” said Whataburger Chief Marketing Officer Scott Hudler. “This new Kids Whatameal brings a little more fun to those moments, giving families another reason to slow down, enjoy the time together and leave with a smile.”

While the packaging and surprises are getting an upgrade, the favorites families know and love aren’t going anywhere. Kids Whatameals will still include freshly-made options like the Justaburger^®, Whatachick’n^® Strips 2 Piece, Whatachick'n^® Bites 4 Piece or Grilled Cheese,

served with a small French Fry or a Mott’s^® Applesauce in a convenient, no-mess pouch, a kid’s drink and a sweet treat. Kids Whatameals are priced at $3.89 to $6.49 per meal, depending on which entree is selected.

Hungry for more? Whataburger has fans covered 24/7 – whether they swing through the drive-thru, order online, or tap into the Whataburger App. Guests who download the app and create an account automatically earn a free Whataburger and start earning points toward their go-to favorites. Visit Whataburger.com for more details.

Teachers, This One’s for You: Free Breakfast at Whataburger® on May 7

Wed, 22 Apr 2026 08:00:00 -0500

Early mornings are part of the job, so for National Teacher Appreciation Week, Whataburger is making them a little brighter. On Thursday, May 7, teachers and school staff are invited to start their day with a free, hot breakfast during the brand’s annual Whatateacher celebration.

From 5 to 9 a.m. local time, educators can stop by participating Whataburger restaurants and enjoy their choice of a free Breakfast on a Bun, Honey Butter Chicken Biscuit or Breakfast Taquito with a valid school ID. Promotion hours may vary by location based on operating hours, so Guests are encouraged to check with their local Whataburger for exact timing. Offer is available for dine-in, takeout and drive-thru orders, limit one per person. Eligible recipient must be present to redeem.

And the appreciation does not stop at breakfast. This year, Whataburger will award $1,000 classroom grants to 60 teachers across their 17-state footprint, totaling $60,000 to support supplies, creative ideas and meaningful learning opportunities. The grants are part of Whataburger’s Feeding Student Success initiative, which celebrates teachers, supports students and invests in the communities they serve.

Students and their families can extend their appreciation for their favorite teachers even further with a limited-edition Whatateacher bundle, available at the Whatastore. This sweet gift set includes any 40oz Whataburger tumbler of your choice, a WhataTeacher Tee in black, notebook, wristlet and bag, bringing a little Whataburger pride to the classroom and beyond.

Offer not available via the Whataburger App. For more information about this year’s Whatateacher celebrations and Whataburger’s year-round commitment to supporting education, visit Whataburger.com.

Whataburger® Names Rachel Lorraine Vice President, Enterprise Insights & Analytics

Mon, 13 Apr 2026 10:30:00 -0500

Whataburger has named Rachel Lorraine as Vice President, Enterprise Insights & Analytics, adding a seasoned analytics and strategy leader to support the brand’s continued growth.

Rachel brings more than 20 years of experience leading analytics, strategy and insights across the restaurant and consumer industries. She joins Whataburger from Yum! Brands, where she was serving as Senior Director, Global Analytics Center of Excellence, leading enterprise analytics across customer, marketing, digital, pricing and operations.

Her previous leadership roles at Yum! Brands and Pizza Hut span pricing, corporate strategy, business intelligence and consumer insights. Prior to that, she managed analytics, forecasting and insights at the Wm. Wrigley Jr. Company and began her career in client service at Nielsen, a global leader in media measurement, analytics and insights.

At Whataburger, Rachel will help turn data into actionable insights, better understand guest behavior, identify emerging trends and support more strategic decision-making across the business.

"I am excited by Rachel’s proven track record of building and scaling global analytics and insights organizations and the value she will bring as we continue to grow the Whataburger brand,” said Janelle Sykes, Chief Financial Officer. “Analytics is about more than reporting what happened — it’s about recognizing patterns, understanding the signals our customers and our restaurants are sending us, and translating those insights into smarter decisions about where we go next.”

Rachel began her role March 30.

Making Every Meal Matter This April: Whataburger Partners with Gratitude Initiative

Wed, 08 Apr 2026 22:15:58 -0500

This April, Whataburger is proud to recognize the more than 1.6 million military-connected youth across the country during the Month of the Military Child. In partnership with Gratitude Initiative, the brand is inviting guests to support military teens through a nationwide fundraiser focused on education and opportunity.

From April 1 through April 30, guests can donate $1 at checkout at participating Whataburger locations. Donations can be made in the dining room or drive-thru. As a thank-you, guests will receive a coupon for a free Whataburger with the purchase of a medium fry and medium drink on their next visit.

Proceeds from the campaign directly support Gratitude Initiative’s programs, which provide college readiness support, mentorship, and scholarships for military-connected students. These resources are designed to help students successfully transition to college, build career pathways, and navigate the unique challenges that come with military family life.

Over the past two years, this campaign has raised more than $600,000, helping enroll over 650 students in Gratitude Initiative’s College Success Academy and providing thousands of dollars in scholarships.

By giving just $1, guests can play a part in supporting the educational goals of military teens nationwide, helping ensure they have the tools and support needed to succeed in college, career, and beyond.