Stories & News | Whataburger

Whataburger’s Fresh Take on a Classic: The New Cobb Salad

Mon, 29 Mar 2021 15:00:00 -0500

Mar. 29, 2021 – By one popular account, the Cobb Salad was created in 1937 by Robert Cobb, who out of a late-night necessity, threw together leftovers in his kitchen to make what would become his restaurant’s signature dish.

With a nod to Mr. Cobb, Whataburger is bringing its own fresh, Insta-worthy take on the classic with the new Cobb Salad.

The Build

Whataburger’s new Cobb Salad comes with your choice of a warm, diced Grilled Chicken, Whatachick’n or Spicy Chicken filet, on a bed of Red Roma lettuce blend topped with shredded carrots, shredded cheddar cheese, three crispy bacon strips cut into pieces, grape tomatoes and a sliced hard-boiled egg.

“The Cobb Salad is a great combination of flavors,” said Whataburger Senior Vice President and Chief Marketing Officer Rich Scheffler. “Our take on the classic is made to order in our kitchens with fresh, high-quality ingredients and the chicken filets our customers know and love.”

The Bottom Line

Prices vary by market.

Customers can still order any salad made to order, just like they like it.

Curbside pickup and delivery are options on Whataburger’s App and at Whataburger.com. Customers who create an account will start earning rewards and get special offers.

Spicy Chicken Sandwich Extends Its Run... With A Twist

Mon, 28 Dec 2020 14:30:00 -0600

Dec. 28, 2020 – Whataburger’s long-requested Spicy Chicken Sandwich was such a hit when we introduced it in September, we’ve decided to keep it around a little longer. And now it’s even better (if that’s even possible!). The sandwich, described by some as “spice that builds,” now comes standard on a new brioche bun.

The Build

The reviews are in, and we can confidently say that this sandwich is a winner! We’re keeping everything you know and love about the Spicy Chicken Sandwich, but taking things up a notch with our new brioche bun.

The sandwich starts with a perfectly marinated, crispy chicken filet, topped with fresh, cool leaf lettuce, tomatoes, pickles and mayo.

“Spicy chicken is a trend we love and one our customers have really embraced – that’s why we decided to keep the sandwich on the menu a little while longer,” said Whataburger Vice President of Marketing and Innovation Rich Scheffler. “But this time, it’s even better, complete with a new brioche bun. We spent a lot of time working to get this right, and hope our fans continue to enjoy this flavor-filled sandwich in the new year.”

The Buzz

To say this sandwich got some attention is an understatement. Check out what our fans and media are saying.

Business Insider listed the Whataburger Spicy Chicken Sandwich as one of the most-loved fast-food releases of 2020. https://www.businessinsider.com/top-fast-food-releases-this-year-2020-11#also-in-september-whataburger-released-a-limited-time-only-spicy-chicken-sandwich-7

Whataburger guests can also satisfy their cravings with curbside pickup or delivery as an option on Whataburger’s App and at Whataburger.com. Customers who create an account will start earning rewards and gain exclusive access to Whataburger offers.

Spicy Chicken Sandwich

Tue, 29 Sep 2020 10:59:00 -0500

SEPT. 28, 2020 – Looking for the perfect combination of flavor and heat to spice up your next meal? The best flavor comes from the inside. Taste it for yourself in the new, limited-time, meticulously marinated Spicy Chicken Sandwich, only at Whataburger.

The Build

Don’t let your next lunch break be bland and boring – spice it up with Whataburger’s new Spicy Chicken Sandwich! The sandwich starts with a perfectly marinated, crispy chicken filet, topped with fresh, cool leaf lettuce, tomatoes, pickles and mayo, finished with a toasted four-inch bun.

“At Whataburger, we’ve spent time meticulously crafting the Spicy Chicken Sandwich recipe – and it shows with each bite. It packs a delicious blend of marinated, crispy chicken that’s spicy from within and is paired with fresh veggies, cool, crisp lettuce, tomatoes, pickles and mayo,” said Whataburger Vice President of Marketing and Innovation Rich Scheffler. “We can’t wait for our guests to enjoy this extremely flavorful new, limited-time sandwich.”

The Buzz

Our fans on social had plenty to say about their spicy chicken taste adventure.

Whataburger guests can also satisfy their cravings with curbside pickup or delivery as an option on Whataburger’s App and at Whataburger.com. Customers who create an account also will start earning rewards and gain exclusive access to Whataburger offers.

The Fine Print

Valentines for your All-Time Favorites

Tue, 11 Feb 2020 09:13:20 -0600

We’re here to help you this Valentine’s Day with the perfect cards for your Butter Half, for your All-Time Favorites, and for the people you love so much that all the pink and red is just a bit more ORANGE.

Whether you want to send love with a “Don’t go bacon my heart," or you want to show off your thoughtful skills with an origami heart, these are sure to make you win Valentine’s day, the Whataburger way!

Download the Whataburger Valentine’s Day cards below to share the love this Valentine’s Day season.

Whataburger’s new Breakfast Burger is here

Mon, 30 Sep 2019 14:43:37 -0500

SEPT. 30, 2019 – Listen up, night owls and early birds: As of 11 p.m. tonight, Whataburger is serving up the biggest thing to hit breakfast menus since sliced bread. Whataburger’s brand-new Breakfast Burger is officially here.

The Back Story

Whataburger has always prided ourselves on exceptional customer service, and one day we asked ourselves why our customers should have to choose between breakfast and burgers. Breakfast and burgers are so wonderful, we think they should go together. You can have a burger. And it can be breakfast. Or you can have breakfast, and it can be a burger. See what we did there? Cue the Breakfast Burger.

The Build

We don’t need to tell you this burger is fire, y’all, but we’ll tell you anyway. The burger features a 100% beef patty, Whataburger’s one-of-a-kind Creamy Pepper Sauce, two slices of savory bacon, a freshly-cracked egg, three crispy hash browns, and American cheese, all conveniently sandwiched in a 4” bun. The Creamy Pepper Sauce is also available as a dipping sauce.

“Anytime we talk about the Breakfast Burger, people get really, really excited,” said Whataburger Vice President of Marketing and Innovation Rich Scheffler. “This is a hearty creation, and some of our customers said they would drive out of their way to get this. We’re excited to be able to offer a unique item for our fans to enjoy whether they’re fueling up for their day or enjoying a late-night meal.”

As part of the Breakfast Burger’s launch, Whataburger will also partner with Texas Humor, the popular social media account and online shop to host a live trivia and tasting event at the San Marcos restaurant located at 1004 N. State Highway 123. The event will take place Sept. 30 from 9:30pm-11:30 p.m. and is open to the public. In addition to being among the first to try this unique burger, guests will also receive their own Whataburger and Texas Humor swag. Fans who don’t live in San Marcos can watch the live event on Whataburger’s Facebook page to take part in the action.

The Fine Print

The Breakfast Burger is so legendary it's only available for a limited time, and only available during breakfast hours from 11 p.m. to 11 a.m. Prices vary by market. Trust us, it's worth setting your alarm for this one.

Valentine’s Day Cards For Everyone in Your Life

Mon, 11 Feb 2019 12:01:00 -0600

Whether your loved one is your honey butter or the mushroom to your Swiss you can download the Whataburger Valentine’s Day cards below to share the love this Valentine’s Day season.

Download them individually or get the whole set by clicking on the images below.

Four fresh ways to pair your all-time-favorite eats with your all-time-favorite drinks

Tue, 15 May 2018 11:00:00 -0500

We know you come to Whataburger for the full experience. And while we don’t have white tablecloths or fancy stemware, we do have food you’ll really savor, first-class service … and a few drink recommendations from a friendly sommelier – who just happens to be the real deal.

Check out what advanced sommelier Scott Ota quaffs down when he orders up some of Whataburger’s All-Time Favorites menu: the Patty Melt, the Sweet & Spicy Bacon Burger, the Monterey Melt, and the Honey BBQ Chicken Strip sandwich.

It's a Tuscaloosa thing ... Roll Tide!

Tue, 01 May 2018 11:43:59 -0500

Me: Wanna grab Whataburger around midnight?

Tuscaloosa: Mmmm, Honey Butter Chicken Biscuits! Roll Tide!

Want to be an instant local in Tuscaloosa? Throw on some casual crimson and toss out a “Roll Tide!” Kick back for starry nights and sunsets and get (really) serious about football. That’s how Tuscaloosa rolls.

Whataburger's first Tuscaloosa restaurant opened in February 2018. Learn more here, or check out related coverage below.

Taking in Tuscaloosa

Tue, 01 May 2018 11:43:44 -0500

Established in 1819, Tuscaloosa is a city with deep roots. Many of those roots run through the University of Alabama campus.

Even on a quick visit to town, the campus is a place to linger and learn.

Other great local spots? The Riverwalk, the Bama Belle, and more. Check out these favorite local haunts.

Whataburger's first Tuscaloosa restaurant opened in February 2018. Learn more here, or check out related coverage below.