• Introducing the All-New Boneless WhataWings, available for a limited time only.
• Each order comes with nine WhataWings, tossed in one of four of your favorite Whataburger sauces: Buffalo, Honey Butter, Honey BBQ and Sweet & Spicy sauce.

Your New Year is about to get a whole lot saucier.

Whataburger is kicking off the new year in a big way with all-new boneless WhataWings, made with nine juicy, 100% white-meat chicken bites tossed in one of our four famously bold sauces. 

The starting lineup of flavors includes some heavy hitters, including Honey Butter, Buffalo, Honey BBQ and Sweet & Spicy sauce. 

“Our customers have a passion for Whataburger’s proprietary sauces. So, we’re excited to spread our wings around that enthusiasm by pairing favorites like Honey Butter and Sweet & Spicy with our premium chicken tender bites,” said Whataburger Chief Administrative Officer Alexander Ivannikov. 

With football season in full swing, WhataWings are sure to level-up your game-day spread. And you’ll also be the hero of the family-gathering or party with WhataWings in tow.

Whataburger’s all-new boneless WhataWings are here for a good time, not a long time—so try them while they’re here! Pricing and availability vary by market.

Curbside pickup and delivery are options on the Whataburger App and at Whataburger.com. Customers who create an account will immediately start earning rewards and getting special offers.

Ready to order Whataburger's All-New Boneless WhataWings?

Download the app today!

We, however, can see that it was destined to be!

We’ve brought back that iconic shake. The Dr Pepper Shake has returned for a limited time.

The Build: The Dr Pepper Shake   

The limited-time offer shake is rich, tasty and creamy, made using a vanilla shake base and Dr Pepper syrup.

“Our Dr Pepper Shake is as unique as Dr Pepper itself," said Rich Scheffler, Whataburger Senior Vice President and Chief Marketing Officer. "This shake lets customers experience their favorite soft drink in a new way."

The Bottom Line

The Dr Pepper Shake is only available for a limited time. Get it while you can!

Prices can vary by market.

Curbside pickup and delivery are options on the Whataburger App and at Whataburger.com. Customers who create an account will start earning rewards and get special offers.

DR PEPPER is a registered trademark of Dr Pepper/Seven Up, Inc. © 2023

The Build: Whataburger White Chocolate Raspberry Shake

This luscious blend of flavors starts with a vanilla shake base, adding in a delightful combination of white chocolate and raspberry. 

“We are excited to bring back the Whataburger White Chocolate Raspberry Shake, a sweet standout with its distinctive flavor blend,” said Whataburger Corporate Chef James Sanchez. “Striking the ideal harmony between the velvety white chocolate and tangy raspberry, it’s a match made in tastebud heaven.”

The Bottom Line 

Sip back, relax, and enjoy the Whataburger White Chocolate Raspberry Shake while you can – it's only available for a limited time!

Pricing and availability vary by market.

Curbside pickup and delivery are options on the Whataburger App and at Whataburger.com. Customers who create an account will immediately start earning rewards and getting special offers.

Ready to order Whataburger's White Chocolate Raspberry Shake?

Download the app today!

The Build: Whataburger Chili Cheese Burger

Savor the flavor as you bite into two fresh, 100% beef patties layered with crunchy corn chips, Whataburger’s own chili, melty American cheese, crisp onions and Original Mustard piled high on a toasted five-inch bun. Also available in the Jr. size, the Whataburger Chili Cheese Burger delivers a party in your mouth with every bite.

The Build: Whataburger Chili Cheese Fries

Take Whataburger’s perfectly crispy fries, layer with the brand’s own beef chili and fancy shredded cheddar jack cheese, and you’ve got yourself the ultimate comfort food companion.

“The Chili Cheese Burger and Chili Cheese Fries take comfort food to a whole new dimension,” said Whataburger Corporate Chef James Sanchez. “It’s the classic Whataburger experience reimagined with a new cast of unbeatable flavors. Our commitment to innovation, quality and taste is on full display here.”

The Bottom Line 

They’re back for a limited time only! Enjoy Whataburger’s Chili Cheese lineup while you can. 

Pricing and availability vary by market.

Curbside pickup and delivery are options on the Whataburger App and at Whataburger.com. Customers who create an account will immediately start earning rewards and getting special offers.

Ready to order Whataburger's Chili Cheese Burger and Fries?

Download the app today!

From Monday, Sept. 18 through Monday, Oct. 9, guests who visit any of the 150 Whataburger locations across Houston and donate $1 to benefit the Houston Food Bank, will receive a thank-you coupon for a free Whataburger with the purchase of a medium fry and 32-ounce drink.

“One in five children in Houston lives in a food-insecure household,” said Houston Food Bank President/ CEO Brian Greene. “That’s why we continue to make it our mission to serve children and families in the area with the nourishing foods they need. When children have access to the healthy food and well-rounded meals, they are set on a path for a bright future.”

Every dollar raised during the fundraiser will be donated to the Houston Food Bank’s child hunger programs in support of Whataburger’s Feeding Student Success program. This is Whataburger’s signature community program operating at the intersection of food insecurity and education, focusing on helping students at all levels of education achieve their goals and dreams.  

“We’re working to ensure Houston area children have easy access to food, which is vital to give them the best chance to succeed in school and beyond. Whataburger is proud to join forces with the Houston Food Bank again this year as we continue to work at addressing local food insecurity,” said Mark Allen, Whataburger Brand Leader “Together with the Texans, we can make a difference in helping our community thrive.”

The fundraiser will begin with a special kickoff event on Monday, Sept. 18 from 12:00 p.m. to 1:00 p.m. at the Whataburger restaurant located at 18190 Gulf Fwy in Friendswood. Officials from Whataburger, the Houston Texans and the Houston Food Bank along with Texans Legend Travis Johnson, TORO and Texans Cheerleaders will be in attendance.

“As the need continues to grow, so will our efforts to put an end to hunger for children and families in our community,” said Houston Texans President Greg Grissom. “We are looking forward to partnering with Whataburger for another year of fundraising that will make it possible to provide food for even more Houstonians who benefit from the meaningful work done by the Houston Food Bank.”

Since the launch of the fundraiser in 2015, the Houston community has impressively raised nearly $975,000, which totals more than two million meals that the Houston Food Bank has provided, with each dollar yielding about three meals for Houstonians in need.

Whataburger is pleased to announce the promotion of

In the newly-created role, Donna will oversee teams that handle Marketing, Advertising, Consumer and Marketing Insights, Digital Strategy and Customer Experience, CPG and Retail Brand Marketing, Brand Communication, Social Media, Public Relations and Meetings and Events. 

"Donna is a people-driven leader that always looks to what's possible for the brand," said Chief Administrative Officer Alexander Ivannikov. "She is a proven performer, and this elevation is a well-deserved recognition of her and her teams' accomplishments." 

Donna joined the brand in 2017 -- after a career in journalism and marketing agency work -- and currently leads the Brand Communications, Public Relations, Social Media and Meetings and Events teams. She is a graduate of Syracuse University's S.I. Newhouse School of Communications. She and her husband have four grown children and two grandchildren.  

"Every single day, I meet Whataburger Family Members and super fans who inspire me and fuel my passion for this brand," Donna said. "I am honored by this opportunity to keep working for them, sharing the stories of how they delight our guests every single day. And I can't wait for the teams to create more Whataburger experiences that bring our magical brand to life." 

In her career at Whataburger, Donna stood up the company's first digital newsroom and led the company's communications with Family Members and the public through the height of the COVID-19 pandemic. She also shepherded teams that launched the brand's first employment brand marketing and advertising campaign, introduced the new employee app, and most recently drove the celebration of the first-ever National Whataburger Day. 

"Donna embodies our Whataburger Vision of delivering Goodness 24-7," said CEO Ed Nelson. "In every opportunity, from overseeing WhataGames and Convention to introducing Whataburger to new markets, her North Star is always the celebration and experience of our Family Members and Guests. I look forward to seeing her success and accomplishments in this new role." 

More than fifty-five teachers in Whataburger’s communities, who were nominated by their peers and community members, will be awarded a $1,000 grant for their schools, totaling over $70,000 to support teachers across Whataburger’s 14-state footprint. Through the WhataTeacher award grants, Whataburger will be honoring those who have made extraordinary impacts on their students and in their communities. These grants are part of Whataburger Feeding Student Success, a program focusing on charitable giving at the intersection of food insecurity and education. The program’s initiatives also include seven Whataburger Resource Rooms on college campuses, the Whataburger Feeding Student Success Scholarship, and partnering with local schools on education and hunger awareness programs.

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After opening to much fanfare in Kennesaw, Woodstock and Buford, this fourth and newest location brings up to 100 local jobs and fresh, mouth-watering eats to the area. In the coming weeks, guests will have the option to dine inside, order online or opt for curbside pickup - all designed to make your Whataburger experience more convenient and enjoyable than ever.

“We are so excited to welcome guests to experience our bold and flavorful menu at their new hometown restaurant,” said Andrew Tillis, Operating Partner and 10-year veteran of the brand, who will oversee the restaurant. “Whataburger’s menu has something for everyone, but you can’t go wrong with our #1 namesake burger. It’s prepared on a large, five-inch bun with a fresh 100% beef patty topped with tomato, lettuce, pickles, diced onions and mustard. Of course, all menu items can be made to order, just like you like it!” 

With franchisee partner Made to Order Holdings, LLC, Whataburger will bring more than 50 restaurants to the Atlanta area over the next five years. New restaurants to come include: 

• 900 Pavilion Pkwy, Monroe, Ga. 30656
• 10106 Alcovy Rd, Covington, Ga. 30014
• SEQ – Scenic Hwy N & North Rd SW, Snellville, Ga. 30078
• 15 Wallace Blvd, Dawsonville, Ga. 30534
• 580 Bullsboro Dr, Newnan, Ga. 30265
• 840 Ernest W Barrett Pkwy NW, Kennesaw, Ga. 30144
• 2955 Cobb Pkwy #910, Atlanta, Ga. 30339

Whataburger is open 24/7, 364 days a year (closed Christmas Day), with breakfast served from 11 p.m. to 11 a.m. In addition to dining locally, signature sauces, including Whataburger Fancy Ketchup, Spicy Ketchup, Original Mustard, One-of-a-Kind Creamy Pepper Sauce and more are offered at Kroger, Walmart and Winn-Dixie grocery stores across the state. 

The extensive lineup of shirts, shorts, caps, socks, drinkware, coolers, bikes and outdoor games features new and limited-edition Whataburger designs. Curated with the entire family in mind, the assortment includes all-new styles of apparel for women, children and men, just in time for outdoor summer adventures.  

“These two brands are a great fit. It’s been fun to work on a second campaign with Academy and their Magellan Outdoors retail line,” said Rich Scheffler, Whataburger executive vice president and chief marketing officer. “The result is an extensive lineup of apparel and products featuring exclusive Whataburger designs that will help take your family outing to a whole new level.” 

For families who are hungry for even more, the two companies are offering a chance to win free Whataburger for a year by going to academy.com/shop-whataburger. Additionally, from April 6 - 14, customers who dine at Whataburger locations across states with participating Academy stores will receive a special discount to shop the new collection, and at participating Academy stores, customers can scan a QR code to receive a free Whataburger menu item. 

“After seeing the appetite from the first Whataburger x Magellan Outdoors collection, we wanted to reunite the two beloved Texas traditions for an even bigger and better line,” said Lawrence Lobpries, Academy Sports + Outdoors’ senior vice president of marketing. “For active families who are craving summer fun, this special collection is here to fuel your next pool party, cornhole matchup or day on the water.”   

To shop the exclusive gear, visit select Academy Sports + Outdoors stores across Texas, Alabama, Florida, Oklahoma, Arkansas and Tennessee. The collection is also available online at academy.com/shop-whataburger and select items are available on Whataburger’s online Whatastore at shop.whataburger.com/collections/magellan-outdoors. Prices vary by item and are available while supplies last. 

Franchisee Silvercreek Group LLC will bring the brand’s fresh, 100% made-to-order meals and Fancy and Spicy Ketchup to 12 new Jacksonville-area Whataburger restaurants by year-end 2027. The first franchise-owned restaurants planned to open this year include:

• 8325 Southside Blvd, Jacksonville, Fla. 32256
• 105 Cbl Dr, St. Augustine, Fla. 32086

Whataburger will continue its corporate-owned restaurant expansion in the area, adding the following locations in the following months:

• 179 Village Commons Dr, St. Augustine, Fla. 32092
• 11559 Atlantic Blvd, Jacksonville, Fla. 32225
• 10600 San Jose Blvd, Jacksonville, Fla. 32257

The new restaurants will join the existing Whataburgers already open in the Jacksonville area, bringing the total to 24.

“We’re excited to partner with Silvercreek to bring more of our signature bold flavors and original recipes to our Jacksonville-area fans,” said Ed Nelson, Whataburger president and CEO. “We look forward serving this thriving community for many years to come.”

“This is an exciting time for us as a new Whataburger franchise partner,” said Markus Garnett, Silvercreek Group LLC key operator. “This collaboration has been many years in the making, and we’re thrilled to expand this iconic brand’s presence across northeast Florida.” 

Whataburger is positioned to have a significant economic impact in the Jacksonville area, bringing over 600 jobs to the community. More information on Whataburger’s competitive benefits and salaries, great opportunities for career advancements and other employee resources for growth and development here.

For all the latest Whataburger news, subscribe here.  

The new restaurant, the third in the Atlanta market, follows openings in Kennesaw and Woodstock, and brings up to 150 local jobs and fresh, high-quality eats to the area. In the coming weeks, guests will be able to dine inside and place online and curbside orders as new services roll out. 

“We are so appreciative of the warm welcome we have received from the community and encourage locals to pay a visit to their new hometown restaurant for our extensive menu of bold flavors,” said Operating Partner Willette Stephens, who will oversee the restaurant. “For those that have never tried Whataburger before, we suggest starting with the #1 namesake burger. It’s prepared on a large, five-inch bun with a fresh 100% beef patty, with tomato, lettuce, pickles, diced onions and mustard. Of course, all menu items can be made to order, just like you like it!” 

With franchisee partner Made to Order Holdings, LLC, Whataburger will bring more than 50 restaurants to the Atlanta area over the next five years. New restaurants to come include: 

• 503 Lakeland Plaza, Cumming, Ga. 30040
• 900 Pavilion Pkwy, Monroe, Ga. 30656
• 10106 Alcovy Rd, Covington, Ga. 30014
• SEQ – Scenic Hwy N & North Rd SW, Snellville, Ga. 30078
• 15 Wallace Blvd, Dawsonville, Ga. 30534

Whataburger is open 24/7, 364 days a year (closed Christmas Day), with breakfast served from 11 p.m. to 11 a.m. In addition to dining locally, signature sauces, including Whataburger Fancy Ketchup, Spicy Ketchup, Original Mustard, One-of-a-Kind Creamy Pepper Sauce and more are offered at Kroger, Walmart and Winn-Dixie grocery stores across the state. 

Established by Joe Andrews, Sr., the story goes that Andrews and his wife Louise went to nearby Kingsville to try Whataburger, the new burger joint that had just opened and enjoyed it so much, they called founder Harmon Dobson to inquire about opening a restaurant of their own. Andrews convinced a reluctant Dobson to let him open the brand's first franchise by taking him to an ideal spot for a Whataburger in Alice to show him his vision. The rest is history. 

On February 11, 2023, Whataburger of Alice kicked off its anniversary celebration by offering food, giveaways and swag to the community, with plans to host several additional events throughout the year to highlight this major milestone. 

“We’re thrilled to celebrate 70 years in Alice and owe our success to the hard work and dedication of our past and present employees and loyal guests,” said Kathy Reese, daughter of Joe Andrews Sr. “It’s been an honor to continue my father’s legacy and serve the Hub City. We look forward to continuing to offer our guests a great Whataburger experience by serving up our extensive menu of bold flavors, made to order, fresh and hot, with a side of extraordinary hospitality for years to come.”

Reese, president of the franchise, owns Whataburger of Alice with her family and operates two Alice and 11 Laredo locations. Reese was born and raised in Alice and is a proud 1967 graduate of William Adams High School.

Today, Whataburger of Alice continues to invest in the area and has committed to giving back to the communities that have helped make them successful. Andrews was a fervent youth supporter, and the franchise continues to support Whataburger’s Feeding Student Success program by donating $36,000 annually to the Alice Independent School District to help stock their pantry with food, supplies and clothing for students in need.

• 7755 Winchester Rd, Memphis, Tenn. 38125
• 11845 Milton Wilson Rd, Arlington, Tenn. 38002

Since entering the market in 2022, Whataburger has opened the following four locations: 

• 176 Goodman Rd E, Southaven, Miss. 38671 – July 11, 2022
• 6829 Getwell Rd N., Southaven, Miss. 38672 – August 24, 2022
• 1040 N Germantown Pkwy, Cordova, Tenn. 38018 – November 14, 2022
• 2859 N Germantown Pkwy, Memphis, Tenn. 38133 – January 12, 2023

“We’re honored and grateful for the warm welcome we’ve received from the Memphis community,” said Brand Leader Greg Guidry. “We are excited to continue to deliver the Whataburger experience and build long-lasting relationships with more of our friends in the area.” 

The locations in Southaven, Cordova and Memphis currently employ 340 Family Members, what Whataburger calls its employees. With the restaurants in Memphis and Arlington expected to bring the total number of area Family Members to 540, Whataburger is positioned to have a significant economic impact in the Memphis market.

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These days, Whataguy is the ambassador for Whataburger Feeding Student Success, Whataburger’s signature community program at the intersection of food insecurity and education. He’s also often seen at restaurant and sporting events. As he has matured, his superpowers have grown, and Whataguy now can be at multiple locations at the same time! 

Featuring many of the top teams in Texas and Oklahoma competing in three divisions: Orange, Boys Blue and Girls Blue, the highly anticipated tournament is set to take place at school gymnasiums across North Texas, with more than 20,000 spectators expected to attend.

The Orange Division will compete at Mansfield Legacy High School, a favorite court for participating teams and their fans. The 1,700-seat Chisholm Trail High School arena will host the Boys Blue Division, and the 2,200-seat Saginaw High School arena will host the Girls Blue Division. The winning team in each division will not only go home victorious, but will also earn a $1,000 scholarship from Championship Basketball, Inc. and the Whataburger Basketball Tournament.

“For our 65^th annual tournament, we’re welcoming back fan favorite teams and looking forward to hosting some new schools this year,” said Tom Rogers, Whataburger Basketball Tournament Director. “Many of these school teams are nationally ranked, and it’s always exciting to see so much growing basketball talent right here in our region. We’re honored once again to provide a platform to showcase these young athletes.”

In its storied history, the Whataburger Basketball Tournament has provided a national spotlight for players to sharpen their skills and impress scouts, with some moving on to professional careers as players and coaches in the NBA. Tournament veterans include current NBA players Marcus Smart for the Boston Celtics and Myles Turner for the Indiana Pacers, as well as Sam Cassell, assistant coach for the Philadelphia 76ers.

“Whataburger is pleased to be supporting another basketball tournament, continuing our long tradition of helping student athletes so they can achieve their highest potential,” said Whataburger Senior Market Leader George Gonzalez. “It’s become a holiday tradition to watch new groups of players showcase their talents on the court for their fans and family, with some even embarking on exciting college basketball careers. It gives us great pride to continue to be involved with impactful student athletic events such as the Whataburger Basketball Tournament.”

Fans interested in witnessing history can purchase tickets at each of the tournament’s three venues:

• $10 for daily passes at all venues each day Dec. 28-30
• $25 for a 3-day season pass for each venue for any of the three divisions
• $35 for a 3-day season pass for both Blue Divisions games and venues (Boys and Girls)

For additional information including brackets, rankings and player statistics, visit WhataburgerTournament.com. Live updates on scores and game schedules will be posted throughout the tournament on Facebook.

Participating teams:

Whether you’re shopping for everyone on your list or looking to treat yo’elf, there are plenty of new Whataburger items to deck those halls and sleigh your gift giving this year at the Whatastore. 

Tis the Season for All Holiday Fans 

Party go-er or sweater collector? We have your perfect Christmas outfit right here. Whataburger is debuting a new sweater design featuring a signature script among seasonal graphics and iconic Whataburger motifs including orange, fries and the A-Frame. ($49.99) 

Snow worries if it’s not chilly enough just yet. Our new holiday sweater vest may be the perfect option. Take your look to the next level with coordinating accessories including matching beanie, socks and scarf in a black, orange and white Zig Zag design. (Vest $39.99, Beanie $19.99, Socks $14.99, Scarf $14.99) 

If you’re into classics, add a little orange and white with this year’s collectable Nutcracker holding your favorite fries, stocking in Flying Ws, and snow globe with Santa on his sleigh. They will be available starting November 15. ($39.99) 

Spruce things up with new Whataburger holiday tees you can wear throughout the season starting on November 10. Choose from a Christmas tree design featuring recognizable Whataburger motifs or our green on red Have Yourself a Whataburger Christmas tee. ($25.00) 

Santa might be distracted from the cookies and milk this year by the burger and fry ornaments hanging on the tree. It’ll be tough to keep your cravings at bay with this iconic pair. ($19.99)  

For warmer nights, stay comfy with the Flying W sleep shorts or buy a whole set for the family to match! Roll out of bed to grab a Honey Butter Chicken Biscuit in style with these pajama shorts. ($24.99) 

For Him 

Be the talk of the tailgate with the Whataburger “Whatacooler” Igloo Elite Playmate Cooler. The special-edition Igloo x Whataburger Playmate Elite has a 16-quart capacity that fits up to 30 12-ounce cans and is designed with Whataburger’s iconic orange-and-white stripes on their patented tent top. ($49.99) 

Who doesn’t love a comfy shirt? Meet the Flying W Snap Shirt. Whether you're off to a holiday on the beach or date night, you'll look best in snow in these Flying Ws printed on a relaxed fit polyester-cotton shirt with vented back and a back pocket. Available in white on orange or orange on white. ($39.99) 

Our YETI stainless steel Rambler® tumblers are iconic for a reason. Grab the 30-oz stainless steel Rambler® tumbler that’s designed to look just like our drink cups. This double-walled tumbler will keep your cold drinks cold and your hot drinks hot all winter long. ($49.99) 

For Her 

Charm the jewelry lover in your life with our collection of keepsake, hand-enameled sterling silver charms. Choose from our latest designs, the "Whataburger® Fancy" Ketchup Charm and "Whataburger® Spicy" Ketchup Charm, featuring Whataburger’s signature ketchup tubs with great attention to detail. Add in other designs in the collaborative collection including the Enamel Whataburger® French Fries Charm, Whataburger® Charm with a Flying W, Enamel "Whataburger®" Heart Charm and Enamel Whataburger® Cup Charm. (Starting at $64.00)    

Looking for a matching holiday PJ moment? Debuting on November 8, Whataburger’s new holiday pajama set features a new Flying W pajama design. They are also available in youth sizes for the whole family. ($29.99) 

Cozying up at home for the holidays? Sleigh, queen. Snuggle up with our custom Whataburger Comfy® Original. Double layered with fleece microfiber on the outside and sherpa on the inside, it’s sure to keep you warm all winter long. (Starting at $39.99.)  

Treat yourself and all your best spuds. Whataburger French Fry fans can celebrate their love for hot and crispy fries with new Fry Slippers. ($24.99) 

For the Kids 

Our Whatakids® rock, which is why we have items just for them they’re sure to love.  

Start with a WhataBaby Bib and I’m So Spicy Onesie, then go all the way up to youth tees in Hunger Attack, Tie Dye themes and more. (Starting at $9.99.)

For the Fanatic 

For the ultimate fans who bleed orange, light up your love with Whataburger LED sign. Be warned, late night burger cravings may ensue. ($99.99) 

You won’t strike out with this Whataburger Baseball Jersey for fans on and off the field. You’re always a team player when you’re repping the orange and white. ($39.99) 

While you may be tempted by a table tent (or two) from your local Whataburger, we’ve got just the thing. For the avid collector we have our special edition holiday table tent to decorate your mantle or Christmas tree. (Starting at $3.99) 

Pack some flavor and stuff those stuffings with the Legendary Trio 3-Pack of our signature condiments. Give the gift of Whataburger original-recipe sauces with this true taste of Whataburger including 20-ounce Fancy Ketchup, 20-ounce Spicy Ketchup and 16-ounce Original Mustard. ($10.99)  

For the friend who is always taking their lunch breaks at their favorite place, a Whataburger gift card is sure to please. Load the gift card with an amount of your choice and we’ll get cooking!

For the Vacationer 

It’s never too early to start dreaming of a vacation! 

Made for floating the river or riding the waves, dive in and show your Texas pride with these Whataburger swim trunks in Hawaiian, Flying W and Texas Flag designs. ($29.99) 

Caps are always in season, especially Whataburger ones. Shop the Staunch Traditional Outfitters collections in a wide array of designs for all tastes, sure to serve looks while you rep your favorite spot. ($29.99)  

Keep it classy and cool by the beach and pool with the Flying W Guayabera. This stylish embroidered shirt is perfect while you soak up the breezes on holiday. ($44.99)  

Why stop the water accessories at swim trunks? Bring us poolside with our inner tube and don’t worry your drinks can stay cool with our can holders too. Whataburger has you set for holiday vacation fun in the sun! ($9.99 and $4.99) 

Feeling a little chili? It’s time to try our newest seasonal treat – the all-new Whataburger Chili Cheese Fries, available for a limited time!

The Build: Whataburger Chili Cheese Fries

They’re crispy fries layered with Whataburger’s own beef chili and fancy cheddar jack cheese – and the perfect companion for the all-new Whataburger Chili Cheese Burger.

“We’re answering the call from Whataburger fans loving the new Chili Cheese Burger and requesting chili cheese fries,” said Rich Scheffler, Whataburger Executive Vice President and Chief Marketing Officer. “Layering our original-recipe chili and fancy shredded cheddar jack cheese over a bed of Whataburger’s famous crispy fries is taking a tried-and-true favorite to a new, delicious level.”

The Bottom Line 

Dig into Whataburger’s all-new Chili Cheese Fries while you can! They’re only available for a limited time.

Pricing and availability vary by market.

Curbside pickup and delivery are options on the Whataburger App and at Whataburger.com. Customers who create an account earn rewards and get special offers.

The Build: Whataburger Breakfast Bowl

It’s a fresh-baked biscuit, creamy Whataburger gravy, scrambled eggs, two crispy hashbrowns and Fancy Shredded Cheddar Jack cheese with your choice of sausage or bacon.

“The Whataburger Breakfast Bowl is a savory and satisfying serving that delivers the quality and freshness guests have come to expect from us,” said Rich Scheffler, Whataburger Executive Vice President and Chief Marketing Officer. “For those truly on the go, Whataburger’s convenient app includes order-ahead options, so this convenient bowl is ready to roll when you are.”

The Bottom Line 

It’s available from 11 p.m. to 11 a.m. Get this all-new, limited-time offer while you can!

Pricing and availability vary by market.

Curbside pickup and delivery are options on the Whataburger App and at Whataburger.com. Customers who create an account earn rewards and get special offers.

The traditional ribbon-cutting ceremony will include remarks from representatives of Whataburger, its franchisee partner Paradies Lagardère and the San Antonio International Airport. Whataburger swag giveaways plus the chance to win Whataburger for a Year will also be available at this much-anticipated celebration.

With Judith Hernandez, Flagship Manager for Paradies Lagardère at the helm, the Whataburger team of more than 50 local employees, who we call Family Members, is ready to serve thousands of hungry travelers daily from 4 a.m. through the last flight of the day. 

“We’re thrilled to finally bring Whataburger to the San Antonio Airport,” said Gregg Paradies, President & CEO, Paradies Lagardère Franchisee. “We can't wait to serve both brand-new and returning guests a taste of what Texas is all about."

In addition to serving up beloved breakfast favorites like the Honey Butter Chicken Biscuit and Breakfast on a Bun, the new Whataburger will offer its fresh, never-frozen burgers and other popular menu items, including French fries, onion rings, chicken strips and shakes.

Those interested in working at the airport restaurant can visit www.paradieslagardere.com/careers for more information.

From Monday, Sept. 19 at 3 p.m. through Monday, Oct. 10 at 3 p.m., guests who visit any of the 147 Whataburger locations across Houston and donate $1 to benefit the Houston Food Bank, will receive a thank-you coupon for a free Whataburger with the purchase of a medium fry and 32-ounce drink. 

“With the continued need throughout the community, our distribution continues to be at elevated levels. One in five children in Houston lives in a food-insecure household,” says Houston Food Bank President/CEO Brian Greene. “Children face greater health risks and can struggle in school without proper nutrition. We’re grateful to have Whataburger and the Houston Texans on our team again, to help keep our community’s children nourished and on the path to bright futures.”

To address these challenges and ensure children have the resources they need to be healthy and successful, every dollar raised will be donated to the Houston Food Bank’s child hunger programs in support of Whataburger’s Feeding Student Success program. This is Whataburger’s signature community program operating at the intersection of food insecurity and education, focusing on helping students at all levels of education achieve their goals and dreams.  

“We want to give as many children in our community as possible the best opportunity to succeed without having to worry about hunger. Once again, Whataburger is proud to partner with the Houston Food Bank, offering valuable programs to give children the nutrition they need to be healthy and succeed,” said Whataburger Senior Vice President Jeff North. “Our continued partnership with the Texans and the Houston Food Bank will help many families in the community thrive during challenging times.”

The three-week fundraiser will begin with a special kick off event on Tuesday, Sept. 20 from 12 p.m. to 1 p.m. at the Whataburger located at 7411 Southwest Fwy, Houston, Texas 77074. Officials from Whataburger, the Houston Texans and the Houston Food Bank along with Texans Legend Travis Johnson, TORO and Texans Cheerleaders will be in attendance.

“Hunger relief remains a top priority for the Houston Texans as the need in our community continues to grow,” said Houston Texans President Greg Grissom. “The Houston Food Bank works every day to provide for Houstonians, and we’re excited for the opportunity to partner with Whataburger and our fans to make a meaningful contribution again this year.”

Since the launch of the fundraiser in 2015, the Houston community has impressively raised more than $825,000, which totals more than two million meals that the Houston Food Bank has provided, with each dollar yielding about three meals for Houstonians in need. 

Whataburger partnered with local Boys & Girls Clubs in 19 cities to host company volunteer events, kicking off the upcoming school year with its Whataburger Feeding Student Success Back-to-School Program. The company’s latest volunteer initiative supported students in honor of Whataburger’s 72^nd anniversary.  

A series of volunteer events from Friday, July 29 to Monday, August 22 were part of the Whataburger Feeding Student Success Back-to-School Program. Whataburger employees, known as Family Members, delivered Whataburger-branded school supplies, games and food to students. Additionally, each club received a $2,000 monetary donation to support youth educational opportunities. A total of $170,000, including monetary donations and in-kind gifts, were donated to 20 clubs across nine states.    

“Boys & Girls Clubs of America does wonderful work to ensure children have a safe place and enriching programs to reach their full potential,” said Whataburger Community Experience Manager Melba Harris. “To help students get the school year started off right, Whataburger provided educational support during our Whataburger Feeding Student Success Back-To-School Program, making a difference at clubs across our communities.” 

The Whataburger Feeding Student Success Back-To-School Program events took place at Boys & Girls Club locations in Auburn, Austin, Baton Rouge, Corpus Christi, Dallas, El Paso, Fort Worth, Houston, Jacksonville, Kansas City, Las Cruces, Lubbock, McAllen, Midland, Nashville, Oklahoma City, Pensacola, Phoenix and San Antonio.   

The program is part of Whataburger Feeding Student Success, the company’s signature community program operating at the intersection of food insecurity and education, focusing on helping students at all levels of education achieve their goals and dreams.

Through Whataburger Serves, we organize opportunities for our Family Members to meaningfully engage in community service projects ranging from Whataburger Feeding Student Success – our signature community program at the intersection of food insecurity and education – and our food bank partnerships to opening their hearts and lending a hand to communities in crisis.

Identifying immediate needs for grieving neighbors, the brand deployed Family Members from surrounding areas to:

• Aid first responders and healthcare workers and provide a week’s worth of meals
• Offer comfort items and meals for Uvalde ISD elementary students and Family Members
• Provide support to summer school teachers and students through Communities In Schools®, Whataburger’s regional education partner
• Host Family Member appreciation events and community activations in partnership with The Astros Foundation

As healing continues, Whataburger will monitor the needs of the community as we help our fellow Texans, Family Members and friends over the months and years to come.

The restaurant will open with drive-thru service only, with plans to roll out additional services options including dining room access, ordering via the Whataburger App and Whataburger.com, curbside and delivery in coming weeks.

“We are hard at work training our dedicated team of Family Members to deliver our extensive menu of bold flavors, made to order, fresh and hot with a side of extraordinary hospitality,” said Operating Partner Kimberly Moss. “We look forward to offering our friends in the Lebanon community a chance to enjoy the great Whataburger experience at this time from the most convenient spot around -- their vehicle.”

Following full-service availability, Whataburger will celebrate its grand opening by welcoming guests inside to be served by its 175 local employees, called Family Members.

The new restaurant’s design pays respect to Whataburger’s storied history while looking to the future with forward-thinking features, including a state-of-the-art kitchen, an open-concept dining room and double drive-thru lanes. Interior details include custom wall art honoring Tennessee. 

Following the Lebanon opening and recent openings in Hermitage and Gallatin, Whataburger will continue to grow the brand with the following area locations: 

• 1835 Old Fort Parkway, Murfreesboro, 37129 – mid 2022
• 360 W Sam Ridley Pkwy, Smyrna, 37167 – mid 2022
• 1715 Gallatin Pike N, Madison, 37115 – late 2022
• 450 TN-109, Lebanon, 37090 – late 2022
• 11190 Lebanon Rd, Mt. Juliet, 37122 – early 2023
• 1944 Memorial Blvd, Murfreesboro, 37129 – mid 2023
• 4933 Main St, Spring Hill, 37174 – mid 2023 

Whataburger Family Members are paid weekly and have access to flexible schedules (open 24/7). All employees participate in a robust training program that puts them on track for career advancement. Managers have the potential to earn up to $60,000 a year, based on both market and performance. Operating Partners earn an average of six figures or more, including bonuses of up to 150 percent of their target incentive. Both Operating Partner and Manager positions receive competitive health, dental and vision benefits, paid vacation and 401(k) benefits.

Whataburger is officially available to Memphians near and far, as the second Whataburger in the market will open at 6829 Getwell Rd N in Southaven on Wednesday, August 24 at 11 a.m. 

“We’re thrilled to bring Whataburger’s big flavors, fresh ingredients and original recipes to Memphis,” said Whataburger Senior Market Leader Jon Barideaux. “We look forward to continuing to serve our friends and neighbors in Southaven.”  

Barideaux, who recently moved to Tennessee from Texas, will continue to lead Whataburger’s expansion in the region. With corporate support, he and his team members have already been actively involved in the community, partnering with the Mid-South Food Bank (MSFB) to provide monetary support and in-kind donations of pantry items and school supplies.

Additional community efforts include establishing a Resource Room in partnership with LeMoyne Owen College. The Resource Room, set to open in October, will provide students with healthy food and essential supplies, allowing them to continue their college education journey successfully.

Whataburger will continue to grow the brand in the Memphis area through collaborations with the Bluff City Balloon Jamboree and Southaven Springfest, as well as sponsorships in support of the Memphis Redbirds and University of Memphis Athletics.

The brand plans to employ a total of 525 employees, who we call Family Members, to deliver the Whataburger experience in the Memphis area by year-end.

• 176 Goodman Rd E, Southaven, Miss. 38671 – July 11, 2022
• 6829 Getwell Rd N., Southaven, Miss. 38672 – August 24, 2022
• 1040 N Germantown Pkwy, Cordova, Tenn. 38018 – November 14, 2022
• 2859 N Germantown Pkwy, Memphis, Tenn. 38133 – January 12, 2023

Whataburger Family Members are paid weekly and have access to flexible schedules (open 24/7). All employees participate in a robust training program that puts them on track for career advancement. Managers have the potential to earn up to $60,000 a year, based on both market and performance. Operating Partners earn an average of six figures or more, including bonuses of up to 150 percent of their target incentive. Both Operating Partner and Manager positions receive competitive health, dental and vision benefits, paid vacation and 401(k) benefits.

Crisp, smoky bacon, blue cheese and Whataburger’s own Peppercorn Ranch sauce combine to create the unique, premium-quality taste of the all-new Whataburger Bacon Blue Cheese Burger. Available for a limited time only, Whataburger’s newest offering has layers of flavor to savor.

The Build: Whataburger Bacon Blue Cheese Burger

This uniquely craveable burger is two, fresh 100% beef patties layered with crisp, smoky bacon, blue cheese, grilled onions, American cheese, Peppercorn Ranch sauce and fresh-chopped lettuce and tomato slices piled high on a toasted five-inch bun.

“The bold flavors, freshness and quality of the new Whataburger Bacon Blue Cheese Burger are exciting,” said Rich Scheffler, Whataburger Executive Vice President and Chief Marketing Officer. “We’re thrilled to offer this premium-quality burger for a limited time.”

The Bottom Line 

It’s only available for a limited time. Take a bite out of Whataburger’s Bacon Blue Cheese Burger while you can! 

Prices vary by market.

Curbside pickup and delivery are options on the Whataburger App and at Whataburger.com. Customers who create an account will start earning rewards and get special offers.

One sip of the all-new Whataburger Banana Pudding Shake and you’re instantly transported to a happy childhood place or memory. This delicious treat is sure to make fans nostalgic for a sweeter and simpler time.

The Build: Whataburger Banana Pudding Shake   

This first-ever shake is creamy and sweet, made using a vanilla shake base and the perfect combination of creamy banana pudding flavor.

“The nostalgic flavor of banana pudding is perfectly captured in our newest shake," said Rich Scheffler, Whataburger Executive Vice President and Chief Marketing Officer. "With well-balanced flavors in each sip, guests are in for a sweet treat with this fresh take on a comfort food classic."

The Bottom Line 

Build a trip down memory lane into your summer travel plans! The Whataburger Banana Pudding Shake is available for a limited time.

Prices vary by market. 

Curbside pickup and delivery are options on the Whataburger App and at Whataburger.com. Customers who create an account will start earning rewards and get special offers.

The Build: Whataburger Chocolate Chunk Brownie

The brownie has a moist, soft texture inside and a crispy, flaky top layer with chocolate chunks.

“This fudgy new treat is pure delight in every bite," said Rich Scheffler, Whataburger Executive Vice President and Chief Marketing Officer. "It’s the perfect finish (or start!) to any Whataburger meal.”

The Bottom Line 

The Whataburger Chocolate Chunk Brownie is only available for a limited time. Don’t fudge on the chance to get it while you can!

Prices vary by market. 

Curbside pickup and delivery are options on the Whataburger App and at Whataburger.com. Customers who create an account will start earning rewards and get special offers.

The Build: The Whataburger Breakfast Burger   

This hearty creation is a 100% fresh beef patty, two slices of savory bacon, a freshly-cracked egg, three crispy hash browns, American cheese and Whataburger’s one-of-a-kind Creamy Pepper Sauce, all conveniently sandwiched in a four-inch bun.

“The Breakfast Burger is one of the most popular limited-time breakfast offers we’ve ever introduced,” said Rich Scheffler, Whataburger Senior Vice President and Chief Marketing Officer. “We’re excited to answer the call for its return and share this special burger with new fans.”

The Bottom Line 

The legendary Breakfast Burger is only available during breakfast hours – 11 p.m. to 11 a.m. – and will be on the menu for a limited time, so get it while you can!

Prices vary by market. 

Curbside pickup and delivery are options on the Whataburger App and at Whataburger.com. Customers who create an account will start earning rewards and get special offers.

“We can’t wait to serve up big flavor alongside our famous burgers and extraordinary customer service,” said Operating Partner Blake Parker. “We look forward to welcoming in new friends from the Gallatin and Nashville communities.” 

The new restaurant, which will be operated by a team of 175 employees, called Family Members, led by Parker, was designed to pay respect to Whataburger’s storied history while looking to the future with forward-thinking features. These include a state-of-the-art kitchen, custom community-centric wall art, an open-concept dining room open daily from 6 a.m. to midnight following opening day and double drive-thru lanes that will serve guests 24/7. In the coming weeks, additional services such as online ordering via the Whataburger App and Whataburger.com will also be available. 

Whataburger will continue to grow the brand with the following area locations: 

• 630 S Cumberland St, Lebanon, 37087 – mid 2022
• 1835 Old Fort Parkway, Murfreesboro, 37129 – mid 2022
• 360 W Sam Ridley Pkwy, Smyrna, 37167 – mid 2022
• 1715 Gallatin Pike N, Madison, 37115 – late 2022
• 450 TN-109, Lebanon, 37090 – late 2022
• 11190 Lebanon Rd, Mt. Juliet, 37122 – early 2023
• 1944 Memorial Blvd, Murfreesboro, 37129 – mid 2023
• 4933 Main St, Spring Hill, 37174 – mid 2023 

Whataburger Family Members are paid weekly and have access to flexible schedules (open 24/7). All employees participate in a robust training program that puts them on track for career advancement. Managers have the potential to earn up to $60,000 a year, based on both market and performance. Operating Partners earn an average of six figures or more, including bonuses of up to 150 percent of their target incentive. Both Operating Partner and Manager positions receive competitive health, dental and vision benefits, paid vacation and 401(k) benefits.

It was only a matter of time before Whataburger answered the call from fans in the Springfield area. Springfieldians will finally have the chance to sink their teeth into Whataburger’s bold flavors and fresh ingredients. 

Whataburger plans to open five Springfield-area restaurants by year-end 2023.

NOW OPEN

• 1371 U.S. Highway 60, Republic, Mo., 65738 - December 8, 2022 
• 1851 W. Marler Lane, Ozark, Mo. 65721 - January 3, 2023
• 3880 W. Sunshine, Springfield, Mo. 65807 - May 8, 2023

COMING SOON

• 2355 N. Glenstone Ave., Springfield, Mo. 65803 
• 401 N. Eastgate Ave., Springfield, Mo. 65802

Along with the new restaurants, Whataburger will bring exciting career opportunities to the community, with plans to hire more than 660 employees.

More information on Whataburger’s competitive benefits and salaries, great opportunities for career advancements and other employee resources for growth and development are available here.

Working with local school administrators, education foundations and school districts for teacher nominations, Whataburger wants to honor teachers who have made especially great impacts on their students and in their communities. The WhataTeacher awards are part of Whataburger’s Feeding Student Success program, which focuses the company’s charitable giving on community philanthropy targeting needs at the intersection of food insecurity and education. The program’s initiatives include Whataburger Resource Rooms on college campuses, the Whataburger Feeding Student Success Scholarship, and partnering with local schools on education and hunger awareness programs.

For almost 72 years, giving back to the community through volunteer time, contributions and hospitality has been a Whataburger tradition. For more information on Whataburger Feeding Student Success and how Whataburger supports its communities, please visit the Community Support page. To purchase WhataTeacher-branded, Class of 2022-branded and other official retail products, please visit the Whatastore.

Want to add a little spice to your morning favorite? The new Whataburger Spicy Honey Butter Chicken Biscuit offers fans everything they know and love from the classic Honey Butter Chicken Biscuit plus a little spice.

The Build: Whataburger Spicy Honey Butter Chicken Biscuit

It’s a crispy breaded chicken strip topped with spicy honey butter on a buttery, flaky biscuit.

“Adding a little spice to our famous honey butter balances the sweetness and creates an exciting new flavor,” said Rich Scheffler, Whataburger Senior Vice President and Chief Marketing Officer. “Our late night and breakfast customers are in for a treat.”

The Bottom Line

Get it while you can. The Spicy Honey Butter Chicken Biscuit is here for a limited time during breakfast hours from 11 p.m. to 11 a.m.

Prices can vary by market.

Delivery options are available on the Whataburger App and at Whataburger.com. Customers who create an account will start earning rewards and get special offers.

What happens when tangy slaw meets a double bacon and cheese Whataburger? The Whataburger Southern Bacon Double – an all-new burger with the goodness of a southern backyard BBQ!

The Build: Whataburger Southern Bacon Double

This limited-time offer burger features two fresh, 100% beef patties layered with three pieces of crisp, smoky bacon and slices of Monterey Jack and American cheese topped with shredded cabbage, southern-style sauce, pickles and onions – all served on a toasted five-inch bun.

Have a mind to try southern-style sauce and crunchy slaw on a premium chicken sandwich? We’ve got you covered. The all-new Whataburger Southern Bacon Chicken Sandwiches also are available for a limited time.

Whataburger Southern Bacon Chicken Sandwiches

Choose either a Grilled Chicken or Whatachick’n Filet topped with two pieces of crisp, smoky bacon, fresh slaw, southern-style sauce and pickles on a brioche bun.

“Slaw and southern-style sauce deliver a crunchy texture and tang that pair perfectly with crisp, smoky bacon to make the Whataburger Southern Bacon Double and Southern Bacon Chicken Sandwiches pop,” said Rich Scheffler, Whataburger Senior Vice President and Chief Marketing Officer. “These limited-time offers are a fresh new take for us and unique in the quick-serve restaurant space.”

The Bottom Line

The Whataburger Southern Bacon Double and Whataburger Southern Bacon Chicken Sandwiches are must-tries while they’re available. Every burger and chicken sandwich are still made when you order, just like you like it.

Prices can vary by market.

Curbside pickup and delivery are options on the Whataburger App and at Whataburger.com. Customers who create an account will start earning rewards and get special offers.

Whataburger plans to open its first Atlanta area restaurants in these locations:

2022

• 705 Town Park Lane NW, Kennesaw, Ga. 30144
• 9766 GA-92, Woodstock, Ga. 30188

2023

• 503 Lakeland Plaza, Cumming, Ga. 30040
• SEQ Buford Dr and Exchange Dr, Buford, Ga. 30519
• 3321 Lexington Rd, Athens, Ga. 30605
• 3201 Atlanta Hwy, Athens, Ga. 30606
• 100 Pottery Rd, Commerce, Ga. 30529
• 15 Wallace Blvd, Dawnsonville, Ga. 30534

Whataburger currently operates one Georgia restaurant located in Thomasville, near the Florida state line.

“The Atlanta area is a great location for Whataburger, and we couldn’t be more pleased to make our entry into the community with our Kennesaw restaurant expected to open this fall,” said Market Leader Jon Barideaux. “We’ve had the good fortune of meeting quite a few of our new neighbors already, and we’ve already felt every bit of their hospitality.”

A series of local events will be held to celebrate the new restaurants, beginning with the Kennesaw groundbreaking on Wednesday, April 6, with the Cobb County Chamber of Commerce.

Along with the new restaurants, Whataburger will bring exciting career opportunities to the community. It plans to hire 140 employees at its first restaurant in Kennesaw. Hiring for an Operating Partner and Managers is ongoing. Team Leader and Team Member hiring is set to begin this summer. Whataburger plans to employ more than 1,400 at area restaurants by year-end 2023.

“At Whataburger, we believe a great customer experience starts with an exceptional employee experience, which is why we value our teams so much and dedicate time to teach them the skills they need. Even without restaurant experience, leaders can succeed at Whataburger with the right attitude and leadership ability,” said Barideaux. “Our local restaurant teams are the heart and soul of our brand. It’s also why we call employees Family Members. We know there are a lot of wonderful people in this community, and we encourage them to apply.”

More information on Whataburger’s competitive benefits and salaries, great opportunities for career advancements and other employee resources for growth and development here.  

Whataburger has hired Elena Kraus as its new Executive Vice President and Chief Legal Officer. Kraus is a seasoned executive with more than 30 years of in-house legal experience at Walgreens Boots Alliance, the parent company of Walgreen Co. and the nation’s second largest retail pharmacy chain. For the past six years, Kraus served as Senior Vice President and General Counsel for Walgreens.

During her tenure at Walgreens, Kraus oversaw the strategy and delivery of legal services to the organization during a time of innovation and record expansion. She built and led the high performing Walgreens legal team, promoted key initiatives such as the Walgreens Legal Pro Bono program and mentored rising talent across the organization.

Kraus’ first day on the job at Whataburger is Monday, April 11, 2022. 

Whataburger’s current Executive Vice President and Chief Legal & Franchise Officer Michael Gibbs is retiring at the end of April 2022 and was heavily involved in the search for his successor. Gibbs, Whataburger’s first-ever in-house general counsel, has served the brand for 17 years. He plans to spend time with his family and engage in pro bono work.

“Elena is a legal powerhouse with deep knowledge of corporate law and decades of experience navigating a fast-growing retail giant,” Gibbs says. “Her expertise will be so valuable as Whataburger continues to grow and expand.”

Kraus earned her undergraduate degree at the University of Texas at Austin and her law degree from DePaul University College of Law in Chicago. She started her career in a Chicago law firm and joined Walgreens in mid-1991. Kraus will be relocating from Chicago to San Antonio to work in Whataburger’s home office. She and her husband, also an attorney, have three grown children.

“After emigrating to the United States from the Soviet Union, I lived in El Paso, Texas, where I graduated from high school before heading to college at UT Austin. Throughout these years, Whataburger was a community gathering place and a favorite destination,” Kraus says. “I’m excited to return to Texas and my friends here -- and to work for a company with a unique brand, a strong family culture and a clear business strategy.”

“Whataburger is a culture of growth, and Elena’s experience will help the brand reach new heights,” says Whataburger President and CEO Ed Nelson. “She puts an emphasis on providing practical legal advice to the business and on building relationships and developing people -- all of which are extremely important to our brand as we serve our 50,000+ Family Members and 60 million customers.”

For all media inquiries, please contact: press@apccollective.com

The new restaurant will be the third Whataburger in the Kansas City area, following openings last year in Lee’s Summit and Independence, Missouri. It’s the first of nine area restaurants that Whataburger and its franchise partner KMO Burger plan to open this year.

“We’re grateful for the amazing reception our first two Kansas City-area restaurants have received,” said Whataburger Senior Area Coach Mike Garza. “We’re excited to open our first Whataburger in Kansas as we continue to grow in the region.”

The Overland Park Whataburger team of 120 employees is ready to serve the community through the dining room open from 6 a.m. to midnight and the drive-thru open 24/7. Curbside pickup and delivery for online orders will be available in the coming weeks.

Whataburger will continue to grow its brand locally with three more corporate-owned restaurant locations planned to open this year at the following locations:

• 905 Hwy 7, Blue Springs, Mo. – spring 2022
• 1921 W Foxwood Dr, Raymore, Mo. – summer 2022
• 9505 Metcalf Ave, Overland Park, Kan. – fall 2022

Franchisee KMO Burger, which includes Super Bowl MVP Patrick Mahomes as a partner, plans to open its first Whataburger this spring. It plans a total of six Kansas City-area restaurants this year with additional locations announced for 2023. KMO will open 30 Whataburgers spanning from Wichita, Kansas to St. Joseph, Missouri in the next seven years. Announced locations are:

• 10780 Parallel Parkway, Kansas City, Kan. – spring 2022
• 11300 Nall Avenue, Overland Park, Kan. – summer 2022
• 400 NW Barry Road, Kansas City, Mo. – summer 2022
• Southwest corner 159th St and Hwy 69, Overland Park, Kan. – summer 2022
• Southeast corner I-435 & Bannister Rd, Kansas City, Mo. – Fall 2022
• 14123 W 135th, Olathe, Kan. – 2023
• 9100 Block MO-45, Parkville, Mo. – 2023
• Highway 152 & North Booth Ave, Kansas City, Mo. – 2023

“KMO Burger is a group of investors from Texas who are excited to bring the big flavor, fresh ingredients and original recipes that Whataburger is famous for to the Kansas City metro and beyond,” said Phillip Rose, Chief Financial Officer of KMO Burger. “We’re also serving up great career opportunities and invite anyone interested in becoming a Family Member – what we call our employees – to find us at https://kmo-burger.com.”

Whataburger and KMO Burger plan to hire more than a thousand talented restaurant team members this year to deliver the Whataburger experience to guests as the brand grows.

Whataburger offers exciting careers that include flexible hours, competitive weekly pay, scholarships, great food and an ability to make an impact in the community. Through Whataburger’s leadership development and career path opportunities, including exciting programs like WhataGames, Family Members can learn to run multi-million-dollar restaurants and earn six-figure salaries across its growing 14-state footprint. 

“We’re excited to bring Whataburger’s big flavors, fresh ingredients and original recipes to Colorado,” said William Tamminga, owner of BurgerWorks, Whataburger’s franchise partner. “We’re looking forward to growing here and being part of the community.”

The new restaurant pays respect to Whataburger’s history while looking to the future with features including a state-of-the-art kitchen, an open-concept dining room and a double-lane drive-thru. The restaurant also displays custom interior wall art highlighting Colorado Springs’ hometown landmarks.

Led by Operating Partner Seven Weaver, the local Whataburger team of 150 employees, who Whataburger calls Family Members, is ready to serve the community through the dining room open from 6 a.m. to 10 p.m. and the drive-thru open 24/7. Curbside pickup and delivery for online orders will be available in the coming weeks.

Additional Whataburger locations will open later this year at 6140 Dublin Blvd and 5905 Constitution Ave. As the brand grows locally, Whataburger plans to hire 300 talented Family Members to deliver the Whataburger experience.

The new WhataWedding collection includes new t-shirts as part of an on-going collaboration between Whataburger and Tumbleweed TexStyles. These comfy, short-sleeved t-shirts are a cotton/poly blend—WhataBride is available in white, WhataGroom in black and WhataWedding in grey—embellished with script designs and Whataburger’s familiar orange brand elements.

For those looking to add an additional touch of elegance and score big with your loved one, complement your t-shirt with the new James Avery Heart Charm, carefully crafted in sterling silver and adorned with Whataburger orange enamel stripes.

For the finishing touch, put your love on display with our iconic table tents in a new Just Married script design. They’re also available in 5-packs so you can share a collectable piece of your love with all of your wedding guests.

Place your WhataWedding orders online at Whatastore. The new line is a perfect collection of gifts for Valentine's Day, but will be available to purchase all year long for any time you say “I Do.”

The Boys Orange Division features some the top teams in the state and nation, returning to compete at Mansfield Legacy High School, conveniently located for both participating teams and their fan bases.

“Coming off a cancelled year of all tournaments, the 64^th Annual Whataburger Tournament edition is as strong as ever with not only state-ranked teams, but nationally ranked teams,” said Tom Rogers, Whataburger Basketball Tournament Director. “The tournament will be very competitive from the first tip off Tuesday, December 28 at 10:00 a.m. until the championship game ending on Thursday night, December 30.”

More than 20,000 spectators, including college scouts and coaches, are expected to take part in the action-packed, three-day tournament at three area high school gyms. In addition to the Boys Orange Division at Mansfield Legacy, the 1,700-seat Chisholm Trail High School arena will host the Boys Blue Division and the 2,200-seat Saginaw High School arena will host the Girls Blue Division. The winning team in each division will not only go home champions but will also earn a $1,000 scholarship from Championship Basketball, Inc. and the Whataburger Basketball Tournament.

In its storied history, the Whataburger Basketball Tournament has provided a national spotlight for players to sharpen their skills and impress scouts, with some moving on to professional careers as players and coaches in the NBA. Tournament veterans include Sam Cassel, assistant coach for the Philadelphia 76ers, as well as current NBA players Marcus Smart for the Boston Celtics and Myles Turner for the Indiana Pacers.

“We’re looking forward to coming together again for this year’s tournament, and seeing the many talented teams from across the state and beyond that are competing this year,” said Whataburger Regional Director of Operations George Gonzalez. “It’s exciting to watch a new group of players showcase their talents on the court for their fans and family. Whataburger is proud to offer a platform for these student athletes to achieve their highest potential. We hope fans can join us to celebrate the holidays with some great basketball.”

Fans interested in witnessing history can purchase tickets at each of the tournament’s three venues:

• Tickets are $10 for daily passes at Mansfield Legacy (Orange Division) from Dec. 28-30
• $10 for a single day pass at Chisholm Trail and Saginaw venues (Blue Division, Boys and Girls) from Dec. 28-30
• $25 for a 3-day pass for any individual venue for any of the three divisions
• $40 for a 3-day pass for both Blue Divisions games and venues (Boys and Girls)
• Senior citizens and students with ID can purchase a 3-day pass for a discounted rate of $35 

For additional information including brackets, rankings and specific player statistics, visit WhataburgerTournament.com. During the tournament, updated scores and game schedules will be posted in real time on Facebook.

Participating teams:

Contact: Eva Aivaliotis

Apron for Whataburger

eva@apronfoodpr.com

210.560.0884

As part of that community support, Whataburger announces the launch of the Whataburger Feeding Student Success Scholarship program, its $500,000 commitment to help students planning to attend a college, university and not-for-profit vocational school achieve their dreams.

To further support that commitment, Dr Pepper has contributed an additional $100,000 to the Whataburger Feeding Student Success Scholarship program. A total of $600,000 in scholarship funding is available.

The scholarship will be awarded to 120 students across Whataburger’s footprint. Recipients will receive a non-renewable $5,000 scholarship to be used for tuition, fees, books, supplies and housing for the 2022-2023 academic school year.

It’s part of Whataburger Feeding Student Success, the company’s signature community program at the intersection of food insecurity and education.

The first year’s scholarships will be awarded to Black and other racial minority students as part of a $1M commitment Whataburger made in June 2020. With the scholarship funding, Whataburger has exceeded that commitment.

Students can apply between Dec. 1, 2021, and Feb. 28, 2022. For more on eligibility and application information, readers/viewers can visit our Whataburger Community Support page.

Break out the newest Whataburger holiday sweater with a design featuring Santa in his sleigh gliding over a Whataburger winter landscape. Need to bundle up even more? Fans can elevate their holiday look with matching socks and his and hers beanies to complete the outfit.

Sip our limited-edition Chocolate Mint Shake, pop in your favorite holiday movie, and gather the family around the tree in the new Whataburger pajama and loungewear set. New designs include a holiday family pajama set in a diamond flying W design, featuring matching pajama tops and bottoms in both adult and youth sizes. And for ladies, the new Day Dot Sleep Shorts are a fun new addition to the line — with a splash of color — a fan-favorite pattern of dot stickers often spotted on Whataburger orders.

If you’re working out or need a good pair of pants for all that holiday feasting, you've found the perfect pair. Our new signature jogger sweatpants pair perfectly with our Tumbleweed TexStyles tees in Day Dot Christmas Tree, All I Want For Christmas and Merry and Bright designs. And don’t forget our new orange-and-white checkered fuzzy socks for the ultimate in comfort. To help quench your thirst while doing all that holiday shopping, we have Whataburger-branded Yetis, available in a 30-ounce size and 10-ounce Rambler® Lowball .

Once you’ve decked out the fam, it’s time to get decorating.

This year's Whataburger yard inflatable is a Snowman holding a Whataburger sign. The seven-foot Snowman will bring smiles and joy to your neighborhood and will surely earn you a top spot in your neighborhood “Best Decorated”.  

Add a little Whataburger holiday spirit to your home or office with a Whataburger A-Frame snowglobe and a few of our famous Christmas greeting Table Tents to really celebrate the spirit of the season.

You can get your holiday shopping done at Whataburger’s online store, the Whatastore. All of these festive holiday retail items are in stock and ready to ship to your door. Order by December 10 to allow enough time for shipping to receive in time for Christmas Day. Plus, save on shipping with the more you buy! Free shipping on orders over $100.

“We’re excited to bring our big flavors, fresh ingredients and original recipes to Kansas City,” said Whataburger Senior Area Manager Mike Garza. “We’re looking forward to growing here and being part of the community.”

Garza, who recently returned with his family to Kansas City after 11 years away, will lead the expansion of corporate-owned Whataburgers in the area. He was a leader in Whataburger’s Texas operations before the move.

Whataburger plans to continue its corporate-owned restaurant expansion in coming months, with locations including:

• 8420 W 135th St, Overland Park, Kan. – early 2022
• 905 Hwy 7, Blue Springs, Mo. – early 2022
• 1921 W Foxwood Dr, Raymore, Mo. – summer 2022
• 95th & Metcalf, Overland Park, Kan. – summer 2022

Whataburger franchise partner KMO Burger, which includes Super Bowl MVP Patrick Mahomes as a partner, will open its first restaurants next year at:

• 10780 Parallel Parkway, Kansas City, Kan. – early 2022
• 11300 Nall Avenue, Overland Park, Kan. – spring 2022
• 400 NW Barry Road, Kansas City, Mo. – summer 2022
• Southwest corner 159th St and Hwy 69, Overland Park, Kan. – summer 2022
• 14123 W 135th, Olathe, Kan. – late summer 2022
• 9100 Block MO-45, Parkville, Mo. – fall 2022
• Southeast corner I-435 & Bannister Rd, Kansas City, Mo. – 2023
• Highway 152 & North Booth Ave, Kansas City, Mo. – 2023

Whataburger plans to employ more than 400 Family Members (what it calls employees) by year-end. It’s looking to hire more than 1,000 talented restaurant team members in 2022 to deliver the Whataburger experience to its guests as it grows.

Whataburger Family Members are paid weekly and have access to flexible schedules (open 24/7). All employees participate in a robust training program that puts them on track for career advancement. Managers have the potential to earn up to $60,000 a year, based on both market and performance. Operating Partners earn an average of six figures or more, including bonuses of up to 150 percent of their target incentive. Both Operating Partner and Manager positions receive competitive health, dental and vision benefits, paid vacation and 401(k) benefits.

Now, thanks to a survey of its Family Members, the iconic brand is being honored as a Top Workplace by the San Antonio Express-News Top Workplaces for 2021. Whataburger ranked as one of the top 12 large employers among more than 100 companies participating in this year's awards.

"As a company that is proud of its more than 70 years of putting Family Members first, this is an incredible distinction," said Ed Nelson, Whataburger President & CEO.

"We're proud of our big flavor, hometown values, and hospitality and -- most of all -- our commitment to our Family Members," shared Nelson. "Knowing that we won this award because of their honest evaluation of Whataburger as a place to work is a tribute to the cultural excellence, employee engagement, and leadership training we offer -- as well as the many opportunities Family Members have found here."

Fostering a place of pride, care, and love -- combined with trust and accountability -- Whataburger's culture is fueling the company's growth as it works to hire thousands of new Family Members across its 14-state footprint over the next year.

Whataburger has a 70+ year history in developing leaders to run multi-million-dollar restaurants, and with that comes the potential to earn six-figure salaries. Helping talent advance in their leadership journeys with best-in-class training programs, the family-and-friend employer of choice offers a range of competitive benefits, flexible hours, weekly pay, scholarships, food discounts, and the opportunity for Family Members to become engaged leaders in their communities.

Earlier this year, Newsweek ranked Whataburger No. 2 for "Fast-Food Restaurant Chains" in its annual "America's Best Customer Service." Whataburger also made the 2021 Top 500, presented by Nation's Restaurant News in partnership with Datassential and was placed 6 out of 10 for the "Best Regional Fast Food" category on the USA Today 10Best. Learn more about joining the Whataburger Family here: whataburger.com/careers.

For media inquiries, please contact: press@apccollective.com.

The partnership between these two proud Texas businesses is a natural fit. Tumbleweed TexStyles was co-founded by Brian Wysong and Jeb Matulich, two high school teachers in Frisco, Texas, with a passion for all things Texas and giving back to their local community. The inspiration for their handcrafted designs is drawn from the state’s unique culture. Tumbleweed TexStyles’ roots in the education field run strong, with nearly half of its team continuing to serve as teachers. The Whatateacher design is made to pay respect to a profession that is critical to society in serving future leaders.

This t-shirt is part of an on-going seasonal collaboration with Whataburger and Tumbleweed TexStyles, the first of which launched on Father’s Day in 2020 with the Whatadad shirt. The comfy, short-sleeved Whatateacher t-shirt is a cotton/poly blend in dark gray heather with an exclusive Whatateacher script design.

The Whatateacher t-shirt is available for a limited time only. Customers who purchase a Whatateacher shirt will also receive a Whataburger lanyard as a gift with purchase, while supplies last.

To purchase, visit Whataburger’s online Whatastore at Whatastore.com.

From Monday, Sept. 27 at 3 p.m. through Monday, Oct. 18 at 3 p.m., guests who visit any of the 147 Whataburger locations across Houston and donate $1 to benefit the Houston Food Bank, will receive a thank-you coupon for a free Whataburger with the purchase of a medium fry and 32-ounce drink.

“During this on-going pandemic and coupled with disaster response, our distribution continues to be at elevated levels to keep up with the increase in need. One in five children in Houston lives in a food-insecure household,” says Houston Food Bank President/CEO Brian Greene. “Without access to proper nutrition, children face greater health risks and struggles in school. With Whataburger and the Houston Texans on our team again, this fundraiser will help keep our community’s children nourished and on the path to bright futures.”

To address these challenges and ensure children have the resources they need to be healthy and successful, every dollar raised will be donated to the Houston Food Bank’s child hunger programs in support of Whataburger’s Feeding Student Success program. This is Whataburger’s signature community program operating at the intersection of food insecurity and education and focusing on helping students at all levels of education achieve their goals and dreams.  

“So many children in our community face food insecurity, and we want to give them the best opportunity to succeed without having to worry about their next meal. Whataburger is proud to partner again with the Houston Food Bank, which offers incredible student-focused programs to give children the nutrition they need to be healthy and successful,” said Whataburger Regional Director of Operations Jeff Foster. “We’re hopeful our continued partnership with the Texans and the Houston Food Bank will support our most vulnerable and help families thrive during what continues to be an especially challenging time.”

The three-week fundraiser will begin with a special kick-off event on Tuesday, Sept. 28 from 12:00 p.m. to 1:00 p.m. at the Whataburger located on 7411 Southwest Freeway, Houston, TX 77074.

“Hunger relief remains a top priority for the Houston Texans and we continue to come together to help provide for our neighbors,” said Houston Texans Senior Vice President of Marketing and Community Development Jennifer Davenport. “The Houston Food Bank does amazing work for our community, and we’re grateful for the opportunity to partner with Whataburger and our fans to make a meaningful contribution.”

Since the launch of the fundraiser in 2015, the Houston community has raised an impressive $705,988, which totals more than two million meals that the Houston Food Bank has provided, with each dollar yielding about three meals for Houstonians in need.

The all-new, special-edition Igloo x Whataburger “Whatacooler” Playmate Elite has a 16-quart capacity that fits up to 30 12-ounce cans, while the new Whataburger “Whatacooler” Fanny Pack cooler bag is perfect for cooling on-the-go with its three 12-ounce can capacity.

“Teaming up with Whataburger, our Texan neighbor for more than 70 years, has been such a treat for us,” said Brian Garofalow, Chief Marketing Officer at Igloo. “All of us at Igloo are big fans and regular customers; in fact, Whataburger being enjoyed in the Igloo cafeteria is a daily occurrence! And now with this Whataburger Collection, which we like to call our ‘Whatacoolers,’ we’re giving fans a fun way to keep their drinks cold until it’s time to devour their next tasty Whataburger.”

Igloo created the new Whataburger “Whatacooler” Playmate Elite coolers with Whataburger’s iconic orange-and-white stripes on their patented tent top design—and included the recognizable print on the new Whataburger Fanny Pack cooler bag to match.

“No matter where our fans are headed this fall, we look forward to being part of the new memories they make with Whataburger and Igloo in tow,” said Rich Scheffler, Whataburger Senior Vice President and Chief Marketing Officer. “Our fans are sure to enjoy our iconic orange-and-white stripes on this new Playmate Elite. What a perfect cooler!”

The all-new special-edition Igloo x Whataburger “Whatacooler” retails for $49.99, and the Whataburger “Whatacooler” Fanny Pack cooler bag retails for $29.99. The special-edition “Whatacooler” collection is available now at igloocoolers.com/whataburger and shop.whataburger.com, while supplies last.

Customers who donated $1 during the first ever system-wide fundraiser got a free Whataburger coupon for their generosity. Money raised went to to Feeding America and its member food banks in local communities. It’s all in support of Whataburger Feeding Student Success, the company’s signature community program operating at the intersection of food insecurity and education and focusing on helping students at all levels of education achieve their goals and dreams.

“Feeding America is doing such amazing work through their network of food banks. All of us at Whataburger are looking forward to joining our customers in showing support for them during Orange Spirit Week,” said Ed Nelson, Whataburger CEO. “We were proud to invite our friends and neighbors to visit their local Whataburger throughout the week and donate to help keep our children nourished and on the path to bright futures.” 

The magic of Whataburger started on Aug. 8, 1950, in a tiny burger stand in Corpus Christi, Texas. An entrepreneur named Harmon Dobson set out to build a burger so delicious that customers would take that first bite and say, “What a burger!” Today, Whataburger is known for awesome burgers, big flavor and the brand’s pride in taking care of its guests, communities and employees, known as Family Members. Orange Spirit Week celebrates its founding and the foundation for success that Dobson created.

Whataburger Serves San Antonio Teachers at Local Appreciation Event to Gear Up for Back to School

The 2021 celebration kicked off in San Antonio on Sunday, Aug. 8, with a drive-through teacher appreciation event. During the week, Whataburger employees, known as Family Members, also assembled and delivered more than 4,000 school supply bags to local organizations across 10 states.

The Armadillos Ace It: San Antonio College Advocacy Resource Room Powered by Whataburger Now Open

April 5, 2023

Another resource room has opened deep in the heart of Texas: the San Antonio College Advocacy Resource Room Powered by Whataburger. As the third resource room to open in its hometown, Whataburger is partnering with SAC to make food and everyday essentials accessible to the college's 18,000 students. This resource room provides year-round access to nutritious food options at no cost. Students will also find Whataburger-branded school supplies for their educational journeys.

The SAC Advocacy Resource Room Powered by Whataburger is made possible by Whataburger’s three-year commitment of support as part of the Whataburger Feeding Student Success program to help students succeed on their college journey. 

Metropolitan Community College-Penn Valley

Running with the Wolfpack: New Resource Room Powered by Whataburger Opens at Metropolitan Community College-Penn Valley

January 20, 2023

In Kansas City, the Metropolitan Community College-Penn Valley campus is the latest school Whataburger is partnering with to make food and everyday essentials accessible to students. The opening of the Wolfpack Resource Room Powered by Whataburger is made possible with the help of local partners like Harvesters Community Food Network, providing year-round access to nutritious food options at no cost. Students will also find Whataburger-branded school supplies like backpacks and pens.

Named after the college’s mascot, the MCC Wolf, the Wolfpack Resource Room Powered by Whataburger is made possible by Whataburger’s three-year commitment of support as part of the Whataburger Feeding Student Success program to help students succeed on their college journey. It is the first Whataburger Resource Room to open at a school in Missouri.

Phoenix College

Phoenix College Bears Receive New Resource Room Benefitting Students  

September 7, 2022

Whataburger is proudly partnering with Phoenix College to bring its students access to food and everyday essentials with the opening of Bumstead’s Resource Room Powered by Whataburger. With the help of local partners like St. Mary’s Food Bank, students have year-round access to nutritious food options at no cost to them. Students will also find Whataburger-branded school supplies like backpacks and pens.

Named after Phoenix College’s mascot, Bumstead the Bear, Bumstead’s Resource Room Powered by Whataburger is made possible by Whataburger’s three-year commitment of support as part of the Whataburger Feeding Student Success program to help students succeed on their college journey. It is the first Whataburger Resource Room to open at a school in Arizona.

Alabama State University 

Helping Hornets Achieve by Tackling Student Food Insecurity

September 1, 2021

Whataburger is proud to partner with Alabama State University to provide enhanced access to food products and toiletries through the opening of the Alabama State University Resource Room powered by Whataburger. With the help of partners like the Montgomery Area Food Bank, students will have year-round access to nutritious food options at no cost to them.

The new Alabama State University Resource Room powered by Whataburger also will include a clothing closet where students can find business attire for professional development activities, interviews, and other occasions. Attire from the clothing closet also will be available to students at no cost.

The enhanced resource room is made possible by Whataburger’s three-year commitment of support as part of the Whataburger Feeding Student Success program to help students succeed on their college journey. The Alabama State University Resource Room powered by Whataburger is the third Resource Room to open in 2021.

University of Texas at San Antonio

UTSA Reopens Former Roadrunner Pantry as the “UTSA Whataburger Resource Room”

August 25, 2021

At Whataburger, we know a little help can go a long way. That’s why we’re proud to partner with the University of Texas at San Antonio (UTSA) to reopen its Main Campus resource room – now officially the UTSA Whataburger Resource Room – stocked with even more food items, toiletries, school supplies, and essentials than before. With help from our friends at the San Antonio Food Bank, nutritious food is now available again to students, free of charge, year-round.

The UTSA Whataburger Resource Room is open to all UTSA students. A similar Whataburger resource room operates at the UTSA Downtown Campus.

The UTSA Whataburger Resource Room is part of the company’s Feeding Student Success Program, a corporate-wide community relations initiative that supports students of all education levels through school resource rooms, scholarships and community involvement. The UTSA Whataburger Resource Room is the second to open in 2021, with others planned in the future.

Grambling State University

Uniting to Help Tigers Roar to Success

January 28, 2021

Karmel Reeves has heard the question more than once.

“They ask, ‘are you cooking today?... my cupboards are a bit empty’,” she says. “Those are the conversations that are very common.”

Reeves, the 2019-2020 Graduate Student Government Association President at Grambling State University, knew issues of food insecurity for college students went far deeper than the friends she could invite to share her table.

So she, and other student leaders like Steven Wilson, Grambling’s 2019-2020 SGA President, rolled up their sleeves and began laying the groundwork to support their fellow students.

Wilson said his predecessor in student government had a tiny food pantry in his closet, but an assessment survey on the campus showed much more was needed.

“Could we go a little bit further with this and actually start a food pantry or food bank initiative – and make it a big deal for the student body that will be all-inclusive and all access?” he wondered. The students reached out to regional food banks, found a location on campus, and spent nearly two years developing a plan.

The students pitched their detailed plan for a Tiger Resource Room to Whataburger leaders including CEO Ed Nelson, who unanimously threw the company’s support behind the project. The Tiger Resource Room Powered by Whataburger opened in the Grambling Student Union during the 2020 fall semester, providing emergency food supplies and basic hygiene needs.

“Whataburger is committed to helping students achieve their dreams of a college education and reach career goals. All too often, these can be impacted by the struggle for basic needs,” said Ed Nelson, Whataburger President. “We hope the Tiger Resource Room will provide students healthy food and essential supplies to allow them to successfully continue on their college education journey.”

Grambling students will run the resource room, developing management and business skills as they work with partners including the Food Bank of Northeast Louisiana and SodexoMagic, the university’s food services contractor. As the dream becomes a reality, leaders say their biggest success will be helping students realize there’s no shame in asking for help.

University of Texas at San Antonio

From pancakes to pens, the Whataburger Resource Room helps students fuel their dreams

July 29, 2020

Being a college student isn't cheap.

Tuition. Books. Meals. School supplies.Transportation.

It adds up. And adds up in a hurry.

Consider that most students taking a full load of classes are juggling part-time work to supplement loans, and it’s easy to understand why they might be standing in the grocery store aisles trying to decide between buying toothpaste or lunch meat on a given week.

Whataburger is here to help.

In partnership with the University of Texas at San Antonio and the San Antonio Food Bank, Whataburger has opened the doors to a new Whataburger Resource Room – a place where UTSA students can go when they’re trying to make ends meet and are facing food insecurity.

Co-branded with fun Whataburger and UTSA decor, the room is stocked with perishable and non-perishable food items and toiletries, including canned goods and dairy products. There’s also Whataburger-branded school supplies like backpacks and pens, bottled water, and fun orange-and-white sunglasses, hand sanitizers, and similar items.

And while students can’t order their favorite Whataburger meal at the Resource Room, they can pick up Whataburger-brand pancake mix, chips, mustard and ketchup, cookies and even fruit chews.

Best of all? It’s 100% free for students who need a boost.

 “Whataburger knows that the dream of a college education can be quickly derailed when students struggle with basic needs,” said Pam Cox, vice president of Human Resources and Brand Communication for Whataburger. “Our support of this pantry is not just an investment in UTSA students, but also in their communities and future generations of Roadrunners.”

The San Antonio Food Bank is working with Whataburger to ensure the shelves stay stocked year-round.

“We are appreciative of Whataburger and the San Antonio Food Bank for their support and longstanding relationship with UTSA,” said UTSA President Taylor Eighmy. “These efforts will help us address the food insecurity needs of many students, allowing them to focus on their educational goals. Partnerships like this are helping us to eliminate obstacles that can impede student success, and Whataburger’s commitment toward that goal is to be commended.” 

The Whataburger Resource Room officially opened Feb. 20 with a celebration attended by leaders from Whataburger, the San Antonio Food Bank, and UTSA.

While located at the downtown campus, The Whataburger Resource Room is open to all UTSA students. A similar resource room is open at the UTSA main campus, where it has served more than 10,000 students since it opened in 2017.

Breathable short-sleeved woven fishing shirts, long-sleeved lightweight performance crew shirts, boat shorts and caps are all part of the new lineup. True to Academy’s Magellan Outdoors brand, the apparel was made with outdoor enthusiasts in mind, and some of the unique designs pay tribute to the menu items fans can get 24 hours a day, seven days a week at Whataburger.

“We had fun working with Academy and their Magellan Outdoors brand to design Whataburger apparel we know our fans will be hooked on,” said Rich Scheffler, Whataburger Senior Vice President and Chief Marketing Officer. “We hope our Family Members and fans enjoy hitting the waterways sporting some of these brand-new items.”

The full lineup is available for a limited time only, so visit one of Academy Sports + Outdoors’ 106 locations across Texas before it’s too late. Customers who spend $20 or more in-store on products within the collection will receive a free, special-edition Whataburger and Magellan Outdoors table tent, while supplies last.

Fans in other parts of the country can also grab the exclusive gear online at academy.com/shop-whataburger and a select number of designs will be available on Whataburger’s online Whatastore at Whatastore.com.

“This is the first-ever collaboration between Whataburger and Academy Sports + Outdoors’ exclusive Magellan Outdoors brand – it’s the secret sauce to fishing fashion,” said Lawrence Lobpries, Academy Sports + Outdoors’ senior vice president of marketing. “We’re excited to pair two iconic Texas brands together for a fun summer treat you can only find at Academy.”

Prices vary by item and are available while supplies last.