<![CDATA[Stories & News | Whataburger]]> https://stories.whataburger.com/ en-us Mon, 07 Sep 2026 21:17:11 +0200 Mon, 28 Dec 2020 16:45:54 +0100 <![CDATA[Stories & News | Whataburger]]> https://content.presspage.com/clients/150_1924.jpg https://stories.whataburger.com/ 144 Spicy Chicken Sandwich Extends Its Run... With A Twist https://stories.whataburger.com/spicy-chicken-sandwich-extends-its-run-with-a-twist/ https://stories.whataburger.com/spicy-chicken-sandwich-extends-its-run-with-a-twist/430023Featuring new brioche bun for a limited timeWhataburger serves up Goodness 24/7 with a made-to-order, customizable menu of burgers and other favorites delivered just like you like it. Born in Texas and headquartered in San Antonio, we’re celebrating 76 flavorful years of big bites, bold flavors, and even bigger fan love. We’ve grown to over 1,100 restaurants across 17 states, with original-recipe products now found in grocery aisles across the country. Our secret sauce (besides that Fancy Ketchup) is our Family Members - real people serving up real hospitality and meaningful connections in the communities we call home. We’ve landed on Fast Company’s Brands that Matter list, USA Today’s 10Best Readers’ Choice Awards, and Newsweek’s America’s Best of the Best. To learn more, shop the Whatastore, or find your nearest location, visit Whataburger.com - or download our app on iOS or Android. Hungry for more? Discover what keeps fans coming back by diving into real stories from Whataburger super fans at stories.whataburger.com.

]]>Dec. 28, 2020 – Whataburger’s long-requested Spicy Chicken Sandwich was such a hit when we introduced it in September, we’ve decided to keep it around a little longer. And now it’s even better (if that’s even possible!). The sandwich, described by some as “spice that builds,” now comes standard on a new brioche bun.

The Build

The reviews are in, and we can confidently say that this sandwich is a winner! We’re keeping everything you know and love about the Spicy Chicken Sandwich, but taking things up a notch with our new brioche bun.

The sandwich starts with a perfectly marinated, crispy chicken filet, topped with fresh, cool leaf lettuce, tomatoes, pickles and mayo. 

“Spicy chicken is a trend we love and one our customers have really embraced – that’s why we decided to keep the sandwich on the menu a little while longer,” said Whataburger Vice President of Marketing and Innovation Rich Scheffler. “But this time, it’s even better, complete with a new brioche bun. We spent a lot of time working to get this right, and hope our fans continue to enjoy this flavor-filled sandwich in the new year.”

The Buzz

To say this sandwich got some attention is an understatement. Check out what our fans and media are saying.

Business Insider listed the Whataburger Spicy Chicken Sandwich as one of the most-loved fast-food releases of 2020. https://www.businessinsider.com/top-fast-food-releases-this-year-2020-11#also-in-september-whataburger-released-a-limited-time-only-spicy-chicken-sandwich-7 

 

Whataburger guests can also satisfy their cravings with curbside pickup or delivery as an option on Whataburger’s App and at Whataburger.com. Customers who create an account will start earning rewards and gain exclusive access to Whataburger offers.

]]> Mon, 28 Dec 2020 14:30:00 -0600 https://content.presspage.com/uploads/1924/500_dnrbanner-spicychicken-thumbnail-brioche.jpg?10000 https://content.presspage.com/uploads/1924/dnrbanner-spicychicken-thumbnail-brioche.jpg?10000 Spicy Chicken Sandwich https://stories.whataburger.com/spicy-chicken-sandwich/ https://stories.whataburger.com/spicy-chicken-sandwich/416421Spicy Chicken Sandwich Lovers Rejoice - There's a New Sheriff in TownWhataburger serves up Goodness 24/7 with a made-to-order, customizable menu of burgers and other favorites delivered just like you like it. Born in Texas and headquartered in San Antonio, we’re celebrating 76 flavorful years of big bites, bold flavors, and even bigger fan love. We’ve grown to over 1,100 restaurants across 17 states, with original-recipe products now found in grocery aisles across the country. Our secret sauce (besides that Fancy Ketchup) is our Family Members - real people serving up real hospitality and meaningful connections in the communities we call home. We’ve landed on Fast Company’s Brands that Matter list, USA Today’s 10Best Readers’ Choice Awards, and Newsweek’s America’s Best of the Best. To learn more, shop the Whatastore, or find your nearest location, visit Whataburger.com - or download our app on iOS or Android. Hungry for more? Discover what keeps fans coming back by diving into real stories from Whataburger super fans at stories.whataburger.com.

]]>SEPT. 28, 2020 – Looking for the perfect combination of flavor and heat to spice up your next meal? The best flavor comes from the inside. Taste it for yourself in the new, limited-time, meticulously marinated Spicy Chicken Sandwich, only at Whataburger.

The Build

Don’t let your next lunch break be bland and boring – spice it up with Whataburger’s new Spicy Chicken Sandwich! The sandwich starts with a perfectly marinated, crispy chicken filet, topped with fresh, cool leaf lettuce, tomatoes, pickles and mayo, finished with a toasted four-inch bun.

“At Whataburger, we’ve spent time meticulously crafting the Spicy Chicken Sandwich recipe – and it shows with each bite. It packs a delicious blend of marinated, crispy chicken that’s spicy from within and is paired with fresh veggies, cool, crisp lettuce, tomatoes, pickles and mayo,” said Whataburger Vice President of Marketing and Innovation Rich Scheffler. “We can’t wait for our guests to enjoy this extremely flavorful new, limited-time sandwich.”

 

The Buzz

Our fans on social had plenty to say about their spicy chicken taste adventure.

Spicy Chicken Social Comments

 

 

 

 

 

 

 

 

 

 

 

Whataburger guests can also satisfy their cravings with curbside pickup or delivery as an option on Whataburger’s App and at Whataburger.com. Customers who create an account also will start earning rewards and gain exclusive access to Whataburger offers.

The Fine Print

Whataburger guests can also satisfy their cravings with curbside pickup or delivery as an option on Whataburger’s App and at Whataburger.com. Customers who create an account also will start earning rewards and gain exclusive access to Whataburger offers.

]]> Tue, 29 Sep 2020 10:59:00 -0500 https://content.presspage.com/uploads/1924/500_dnrbanner-spicychicken-thumbnail.jpg?10000 https://content.presspage.com/uploads/1924/dnrbanner-spicychicken-thumbnail.jpg?10000