• Whataburger and the Dallas Cowboys’ fourth annual fundraiser for the Salvation Army of North Texas will support youth education programs across the Dallas-Fort Worth metroplex. 
• Customers donating $1 or more at participating restaurants from Thursday, Nov. 23 through Monday, Dec. 18 will receive a thank-you coupon for a free Whataburger, redeemable at a future visit. 
• Kickoff event on Wednesday, Nov. 29 from 6 P.M. to 8 P.M. at Christmas in Grapevine will include giveaways, player autographs and more. 

At the heart of the holiday season is community support, which is why Whataburger and the Dallas Cowboys are teaming up for the fourth consecutive year to raise funds for The Salvation Army of North Texas in support of the organization’s youth education programs across North Texas. 

From Thanksgiving Day on Thursday, Nov. 23 through Monday, Dec. 18, customers who donate $1 or more to The Salvation Army of North Texas at any of the 197 Whataburger locations across the Dallas-Fort Worth metroplex will receive a thank-you coupon for a free Whataburger with the purchase of a medium fry and 32-ounce drink, redeemable at a future visit. 

“Access to essential resources sets our community's students up for success,” said Whataburger Brand Leader George Gonzalez. “With our good partners at the Dallas Cowboys, our support of the Salvation Army of North Texas will help provide those resources to help students reach their dreams.”

The Salvation Army’s Project Tomorrow program is one of the areas that funds will support. Through this program, the organization is able to provide scholarships to middle and high school students, as well as gifted and talented and at-risk youth to help elevate their educational journeys. 

“Having key partners like Whataburger and the Dallas Cowboys allows The Salvation Army of North Texas to address the startling realities of poverty, addiction, and homelessness year-round. We are so grateful for their continuous support of our mission,” said Major Paul McFarland, Area Commander of The Salvation Army of North Texas. “Our holistic approach to youth programs makes a life-long impact. Donations from generous Whataburger customers will enable us to provide even more resources that lead the children in our community to bright futures.”  

Whataburger and the Dallas Cowboys will host a kick-off event on Wednesday, Nov. 29 from 6 P.M. to 8 P.M. at Christmas Capital of Texas in Grapevine at the Grapevine Convention and Visitors Bureau, 636 S. Main Street. The Cowboys Whatamoments truck will be on site with giveaways and host player autographs. Guests can expect special visits from Dallas Cowboys legend Drew Pearson (6:45 p.m. – 7:45 p.m.), Dallas Cowboys Cheerleaders (6:00 p.m. – 7:00 p.m.), mascot Rowdy, Whataguy and the Whataburger Food Truck (while supplies last). The fundraiser check presentation will take place on January 10, with more information to be announced. 

“The work that The Salvation Army and Whataburger do with our local community and youth outreach programs is the reason why we eagerly continue to lend a hand as partners,” said Dallas Cowboys Executive Vice President and Chief Brand Officer, Charlotte Jones. “Making a difference in the lives of these children is our top priority, and we’re honored to provide the resources necessary to succeed in a challenging world.”

About Gene and Jerry Jones Family Foundation

In the area of community service, Gene and Jerry Jones Family Foundation’s mission is built upon an overall philosophy of helping those who don't have the strength, the resources or the means to help themselves. As a sports entity that has enjoyed unprecedented success and recognition for six decades, the Dallas Cowboys feel a very strong obligation to transfer that championship tradition and the magic that it creates toward the bigger purpose of making a difference in the community. More information about the Dallas Cowboys is available at www.dallascowboys.com.

About The Salvation Army of North Texas

The Salvation Army of North Texas provides a range of services to combat poverty, addiction, and homelessness at 21 centers of operation in Dallas and Rockwall, Tarrant and Ellis, and Denton and Collin counties. Faithful to our mission, The Salvation Army enables God-empowered transformations of individuals and society through food assistance, shelter, rehabilitation, counseling, spiritual support, mentoring and job placement, and more. For more information, visit SalvationArmyNorthTexas.org.

About Grapevine, The Christmas Capital of Texas®

Share the Joy of the Christmas season in the Christmas Capital of Texas! Historic Grapevine offers more than 1,400 events over 40 days and was officially declared the Christmas Capital of Texas by the Texas State Senate in 2009. Centrally located between Dallas and Fort Worth, Grapevine is the premiere go-to destination when planning a getaway or vacation in North Texas, providing guests a sophisticated escape from the big city. Step back in time on Historic Main Street and visit fantastic locally-owned shops, boutiques, restaurants and galleries. Guests can unwind at one of the many award-winning winery tasting rooms and rest easy at one of the city’s exceptional hotels including Gaylord Texan Resort and Great Wolf Lodge. For more information head to ChristmasCapitalofTexas.com or GrapevineTexasUSA.com.

From Monday, Sept. 18 through Monday, Oct. 9, guests who visit any of the 150 Whataburger locations across Houston and donate $1 to benefit the Houston Food Bank, will receive a thank-you coupon for a free Whataburger with the purchase of a medium fry and 32-ounce drink.

“One in five children in Houston lives in a food-insecure household,” said Houston Food Bank President/ CEO Brian Greene. “That’s why we continue to make it our mission to serve children and families in the area with the nourishing foods they need. When children have access to the healthy food and well-rounded meals, they are set on a path for a bright future.”

Every dollar raised during the fundraiser will be donated to the Houston Food Bank’s child hunger programs in support of Whataburger’s Feeding Student Success program. This is Whataburger’s signature community program operating at the intersection of food insecurity and education, focusing on helping students at all levels of education achieve their goals and dreams.  

“We’re working to ensure Houston area children have easy access to food, which is vital to give them the best chance to succeed in school and beyond. Whataburger is proud to join forces with the Houston Food Bank again this year as we continue to work at addressing local food insecurity,” said Mark Allen, Whataburger Brand Leader “Together with the Texans, we can make a difference in helping our community thrive.”

The fundraiser will begin with a special kickoff event on Monday, Sept. 18 from 12:00 p.m. to 1:00 p.m. at the Whataburger restaurant located at 18190 Gulf Fwy in Friendswood. Officials from Whataburger, the Houston Texans and the Houston Food Bank along with Texans Legend Travis Johnson, TORO and Texans Cheerleaders will be in attendance.

“As the need continues to grow, so will our efforts to put an end to hunger for children and families in our community,” said Houston Texans President Greg Grissom. “We are looking forward to partnering with Whataburger for another year of fundraising that will make it possible to provide food for even more Houstonians who benefit from the meaningful work done by the Houston Food Bank.”

Since the launch of the fundraiser in 2015, the Houston community has impressively raised nearly $975,000, which totals more than two million meals that the Houston Food Bank has provided, with each dollar yielding about three meals for Houstonians in need.

From Monday, Sept. 19 at 3 p.m. through Monday, Oct. 10 at 3 p.m., guests who visit any of the 147 Whataburger locations across Houston and donate $1 to benefit the Houston Food Bank, will receive a thank-you coupon for a free Whataburger with the purchase of a medium fry and 32-ounce drink. 

“With the continued need throughout the community, our distribution continues to be at elevated levels. One in five children in Houston lives in a food-insecure household,” says Houston Food Bank President/CEO Brian Greene. “Children face greater health risks and can struggle in school without proper nutrition. We’re grateful to have Whataburger and the Houston Texans on our team again, to help keep our community’s children nourished and on the path to bright futures.”

To address these challenges and ensure children have the resources they need to be healthy and successful, every dollar raised will be donated to the Houston Food Bank’s child hunger programs in support of Whataburger’s Feeding Student Success program. This is Whataburger’s signature community program operating at the intersection of food insecurity and education, focusing on helping students at all levels of education achieve their goals and dreams.  

“We want to give as many children in our community as possible the best opportunity to succeed without having to worry about hunger. Once again, Whataburger is proud to partner with the Houston Food Bank, offering valuable programs to give children the nutrition they need to be healthy and succeed,” said Whataburger Senior Vice President Jeff North. “Our continued partnership with the Texans and the Houston Food Bank will help many families in the community thrive during challenging times.”

The three-week fundraiser will begin with a special kick off event on Tuesday, Sept. 20 from 12 p.m. to 1 p.m. at the Whataburger located at 7411 Southwest Fwy, Houston, Texas 77074. Officials from Whataburger, the Houston Texans and the Houston Food Bank along with Texans Legend Travis Johnson, TORO and Texans Cheerleaders will be in attendance.

“Hunger relief remains a top priority for the Houston Texans as the need in our community continues to grow,” said Houston Texans President Greg Grissom. “The Houston Food Bank works every day to provide for Houstonians, and we’re excited for the opportunity to partner with Whataburger and our fans to make a meaningful contribution again this year.”

Since the launch of the fundraiser in 2015, the Houston community has impressively raised more than $825,000, which totals more than two million meals that the Houston Food Bank has provided, with each dollar yielding about three meals for Houstonians in need. 

From Monday, Sept. 27 at 3 p.m. through Monday, Oct. 18 at 3 p.m., guests who visit any of the 147 Whataburger locations across Houston and donate $1 to benefit the Houston Food Bank, will receive a thank-you coupon for a free Whataburger with the purchase of a medium fry and 32-ounce drink.

“During this on-going pandemic and coupled with disaster response, our distribution continues to be at elevated levels to keep up with the increase in need. One in five children in Houston lives in a food-insecure household,” says Houston Food Bank President/CEO Brian Greene. “Without access to proper nutrition, children face greater health risks and struggles in school. With Whataburger and the Houston Texans on our team again, this fundraiser will help keep our community’s children nourished and on the path to bright futures.”

To address these challenges and ensure children have the resources they need to be healthy and successful, every dollar raised will be donated to the Houston Food Bank’s child hunger programs in support of Whataburger’s Feeding Student Success program. This is Whataburger’s signature community program operating at the intersection of food insecurity and education and focusing on helping students at all levels of education achieve their goals and dreams.  

“So many children in our community face food insecurity, and we want to give them the best opportunity to succeed without having to worry about their next meal. Whataburger is proud to partner again with the Houston Food Bank, which offers incredible student-focused programs to give children the nutrition they need to be healthy and successful,” said Whataburger Regional Director of Operations Jeff Foster. “We’re hopeful our continued partnership with the Texans and the Houston Food Bank will support our most vulnerable and help families thrive during what continues to be an especially challenging time.”

The three-week fundraiser will begin with a special kick-off event on Tuesday, Sept. 28 from 12:00 p.m. to 1:00 p.m. at the Whataburger located on 7411 Southwest Freeway, Houston, TX 77074.

“Hunger relief remains a top priority for the Houston Texans and we continue to come together to help provide for our neighbors,” said Houston Texans Senior Vice President of Marketing and Community Development Jennifer Davenport. “The Houston Food Bank does amazing work for our community, and we’re grateful for the opportunity to partner with Whataburger and our fans to make a meaningful contribution.”

Since the launch of the fundraiser in 2015, the Houston community has raised an impressive $705,988, which totals more than two million meals that the Houston Food Bank has provided, with each dollar yielding about three meals for Houstonians in need.