In this case, that meant getting his best buds together for a bro breakfast with a twist.

The crew has been friends since their college days at Texas A&M University, when – Josh says – “Whataburger was always there for us. Whether it was 9 a.m. on a Saturday morning or 2 a.m. on a Saturday night.” (Check them out in their Aggie gear!)

So when it came time to ask the old gang to stand up at his wedding, Josh knew just where to get everyone together. He worked with the Whataburger team at a store in Pearland, Texas (just outside of Houston) to take his event to the next level. “These guys are a huge part of our lives. I wanted to do this the right way,” he says.

After everyone sat down, Whataburger Family Members brought out special boxes for everyone – instead of all the Honey Butter Chicken Biscuits the group was expecting.

Once they helped each other figure out how to get the ribbons off, each prospective groomsman opened the box to find a collection of Whataburger-branded items from Whataburger.com/shop, as well as some fishing gear. “When I think about good times with my friends, I think about fishing, and I think about Whataburger,” Josh says.

Josh picked out Whataburger socks for the groomsmen to wear during the ceremony, as well as Whataburger-branded Yeti tumblers to keep their drinks cold at the reception.

“We’ll be using these Yetis for the bachelor party. And it’s going to be awesome,” says Berkay Basagaoglu, who will be best man at the Sept. 22 event.

After “the ask” – and some reminiscing between the guys about college pranks involving turtle races, oversized donut pillows, and mosquito-ridden weekend jaunts – the Whataburger team brought out their real breakfast orders and let the friends dive in.

Life after college is a little more complicated … Josh works in San Antonio, his best man is in med school in Houston, and other friends are scattered around the state. But they stay in touch via Snapchat and, sometimes, “obsessively calling until they pick up,” says groomsman Devin Haley.

“These guys keep me accountable,” Josh says. “And on the flip side, they’re fun and caring – and if there is anything I need in my life, they’re always there for me.”

As hundreds of guests dined and danced at an upscale wedding in downtown Houston, the most memorable meal of the night began at 11 p.m. when waiters in black ties appeared, offering silver platters piled high with Whataburger Taquitos bursting with potato, egg, and cheese and the restaurant’s signature Honey Butter Chicken Biscuits.

“People loved it. We ran out in a short amount of time,” says Savanna Gray, a Houston wedding planner and owner of En Vogue Weddings.

Unique food twists like this leave a lasting impression on guests.

Indeed, Amanda and John Peterson’s love for Whataburger went viral earlier this year when John, the groom, was caught on video stealing an impromptu wedding dance with his beloved bride Whataburger meal at their reception. John cut a rug to to Beyoncé’s “Crazy in Love” hit with his #1 combo in one hand, a Whataburger bag in the other, and fries in his mouth.

“He was excited about his bride AND his Whataburger,” says Clint Brock with Candle Light Films, who captured the viral video. “I love it when people celebrate each other extraordinarily.”

Kelsey Comstock with Emily Clarke Events in Dallas executed the late-night Whataburger snack for guests. Each meal was served in bag sporting a personalized decal with the couple’s wedding date and the phrase “What-A-Night.”

2. The Nifty Gifties:

Amanda Blissit, owner of Blume Haus Events in San Antonio suggests stuffing a little Whataburger love in your welcome bags for out-of-town wedding guests at their hotels.

Whataburger gift cards, available at the online Whatastore, are great for the late-night snacks. Also available? Men’s and women’s T-shirts, coffee mugs and even bottles of Fancy and Spicy Ketchup, to celebrate a love that’s either (or both).

The Breakfast Bundle includes a vintage style mug for your morning cup of Joe, two boxes of Whataburger pancake mix and a super soft, cotton/poly blend shirt for lounging around.

Need a unique idea for groomsmen’s gifts? Blisset says the store’s Flying W coasters, pint glasses, or dartboards are great ways to say thank you to the men that “got your back” on your wedding day.

3. The Whataburger Cake:

Robert Jucker, owner of Three Brothers Bakery in Houston, is an award-winning baker who is more than familiar with the layers of detail required to execute a unique idea. So when a couple asked him to construct a cake thathighlighted the groom’s love for Whataburger, Jucker reached for the orange and white fondant.He molded it into the iconic A-frame Whataburger restaurant,complete with tiny details such as window advertisements and Flying W signage. The cake was such a hit that the bakery also made a Whataburger smash cake for the couple’s child on his first birthday.

4. The Wedding Decor

Add a little touch of the Flying W love to your big day by personalizing Whataburger bags and tumblers with your own bride-and-groom decals (decals not available through Whataburger). At a loss for how to work out your seating chart? Some brides and grooms use Whataburger table tents - purchased through the Whatastore - and affix their own table number stickers. Cheers!