Whataburger Reveals New Menu Design, Under-550 Calorie Offerings
June 28, 2012 – Whataburger is unveiling a new look for its menu that will go into effect Monday, July 2 at 3 p.m. to make room for new items alongside all its same customer favorites. A 550 Calories or Less menu with a selection of lower-calorie items will also be featured as part of Whataburger’s new menu design.
New Menu Design
Beginning Monday, July 2 at 3 p.m. customers will notice their “usual” may not be located where it usually is on the menu board. Whataburger’s menu will be rearranged and simplified in categories for Burgers, Chicken and Breakfast to accommodate new menu items, but will still include the favorites customers have come to know and love, including the All-Time Favorites.
“We think our customers will be extremely pleased with the new menu items we’ve added, and we redesigned our menu boards to accommodate these additions,” said Whataburger Group Director of Marketing and Innovation Rich Scheffler. “The new menu is easier to navigate and provides more variety for our customers.”
Whataburger will introduce two salads as part of the new menu: an Apple & Cranberry Chicken Salad made with romaine lettuce, dried cranberries, fresh apples and shredded cheddar cheese, topped with grilled chicken or a Whatachick’n Filet, and a classic Garden Salad. Adding to its lineup of salad dressings, the restaurant will begin offering Low-Fat Honey Pepper Vinaigrette and Low-Fat Herb Vinaigrette to compliment its new salads.
The Grilled Chicken Melt – a grilled chicken sandwich topped with grilled onions, poblano and red bell peppers, and Monterey Jack cheese – will also be added to Whataburger’s menu, and a Grilled Cheese on Texas Toast will be available as a kid’s meal option.
550 Calories or Less Menu
Along with the new menu design, Whataburger will highlight a number of offerings as part of its new 550 Calories or Less Menu.
In addition to the two new salads, Whataburger lunch and dinner choices under 550 calories include:
- Whataburger Jr. with Bacon & Cheese, 400 calories
- Double Meat Whataburger Jr. with Cheese, 470 calories
- New Grilled Chicken Melt, 460 calories
- Grilled Chicken Sandwich, 510 calories
- Chicken Fajita Taco, 420 calories
- Whatacatch Sandwich, 450 calories
Whataburger breakfast choices under 550 calories include:
- Cinnamon Roll, 390 calories
- Bacon & Egg Taquito, 380 calories
- Bacon or Sausage Biscuit, 350 to 540 calories
- Egg & Cheese Biscuit, 450 calories
- Biscuit & Jelly, 340 calories
- Egg Sandwich, 310 calories
“Our new ‘550 Calories or Less’ menu provides guests more options without compromising the big flavor Whataburger is known for,” said Scheffler. “We understand many of our customers want to make lighter choices when they eat out, and we strive to provide the highest quality, freshest ingredients to make their selection easy.”
Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: “What a burger!” Within the first week, people lined up around the block for his 25 cent, 100 percent beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 820 locations in 10 states with sales of more than $2 billion annually. Visit www.whataburger.com for more information.