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15
October
2025
|
14:05 PM
America/Chicago

Brothers, Beats, and Burgers

DJ duo brings the after party to Whataburger

Growing up in Dallas, Texas, Josue Rodriguez mostly associated Whataburger with trips to South Texas to visit family. Now, it brings back memories of DJ-ing parties with his brother Caleb — and eating Whataburger after each one.

When Josue’s family relocated from Dallas to Michigan, he didn’t know how much they would miss Whataburger.

“Once we moved, we really became more prideful in a lot of Texas things,” Josue said, “and Whataburger was one of those things.”

Born into a family that loved music and dancing, Josue and Caleb would spend their long Michigan winters playing music to pass the time. They started DJ-ing together when their parents threw a party and asked them to supply the tunes.

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Spinning one trip into a tradition

When they moved back to Dallas, they started picking up more DJ gigs. One night, on their way back to Dallas from Waxahachie, Texas, they decided to stop at Whataburger, and a tradition was born.

They started going after every gig, and often invited partygoers to join them. No matter where their gig was, or how late the party ended, they knew they could count on Whataburger to be there.

“It became our go-to spot to unwind,” Josue said, “sharing food, laughter, and late-night memories with family and friends.”

Caleb passed away in 2021, and Josue mostly stopped DJ-ing. But every now and then, when a family member has a wedding or anniversary to celebrate, he’ll bring out the old equipment and get the party started — and then afterwards, Whataburger.

WE WANT TO HEAR FROM YOU!

Whataburger serves up Goodness 24/7 with a made-to-order, customizable menu of burgers and other favorites delivered just like you like it. Born in Texas and headquartered in San Antonio, we’re celebrating 76 flavorful years of big bites, bold flavors, and even bigger fan love. We’ve grown to over 1,100 restaurants across 17 states, with original-recipe products now found in grocery aisles across the country. Our secret sauce (besides that Fancy Ketchup) is our Family Members - real people serving up real hospitality and meaningful connections in the communities we call home. We’ve landed on Fast Company’s Brands that Matter list, USA Today’s 10Best Readers’ Choice Awards, and Newsweek’s America’s Best of the Best. To learn more, shop the Whatastore, or find your nearest location, visit Whataburger.com - or download our app on iOS or Android. Hungry for more? Discover what keeps fans coming back by diving into real stories from Whataburger super fans at stories.whataburger.com.