Whataburger’s Commitment to Freshness

Whataburger continues its more than seven-decade commitment to quality, freshness and big flavor

WAT-23072-Q3-2023-ts-bpromhot-0723-R1-ForApproval_pages-to-jpg-0001Over the last few years, Whataburger has grown its orange-and-white footprint, expanding into new states and partnering with new franchisees. These efforts have motivated Whataburger to evolve the way we operate, from corporate initiatives to restaurant operations, to meet the needs of our Guests.

And although we always are innovating, some things never will change—and for Whataburger, that’s our commitment to freshness. For over 73 years, we’ve been your neighborhood Whataburger—serving up bigger burgers, bolder flavors and offering endless ways to customize, just like you like it. We hold ourselves to the highest standards of serving up fresh food made with simple ingredients, wholesome products and the extraordinary hospitality our customers expect.

“Freshness is a mindset. It's about approaching everything you do with a sense of curiosity, energy and enthusiasm. That's how we approach our business, and it's what sets us apart from the competition,” says Whataburger President and CEO Ed Nelson. “Our customers put their trust in us, and our Whataburger Family promises to deliver the freshest food with the most extraordinary hospitality.”

As a burger company, our beef is the cornerstone of our commitment to fresh. We don’t just tell our customers it’s fresh, we prove it every day, 24/7. Your Whataburger doesn’t hit the grill until you order it. And our beef has one of the quickest production-to-grill timelines in the quick service restaurant industry. What’s more, we strive for high quality, and simple ingredients in all elements of our food. Without it, our bold flavors would not be possible.

WAT-23072-Q3-2023-ts-bpromfreshest-0723-R1-ForApprovalWith strategic distribution partnersand multi-million dollar investments in warehouses across San Antonio, Dallas, Phoenix, Houston and AtlantaWhataburger guarantees a farm-to-table supply chain, rare in the world of fast food. We take pride in delivering our fresh, bold flavors across our entire footprint, made possible by our:

  • 100% fresh, never-frozen American beef.
  • In-house distribution and supply chain management to ensure optimal freshness.
  • Fresh vegetables, chopped in-house daily.
  • Cheese made with milk sourced from American dairy farms.
  • North American farm-fresh tomatoes, potatoes, lettuce, eggs, poultry and bacon.
  • Clean-label sucrose ketchups.
  • Suppliers compliant with local legislation and committed to certified humane practices.

Whataburger’s commitment extends beyond food by having clean and staffed restaurants, offering communities a friendly place to gather and celebrate life’s big and small moments – plus everything in between. We will always be your hometown Whataburger!   

We want folks to know that we’re always open to new ideas that can help us improve the fresh experience we aim to provide our customers. Food ingredients may change over time, especially as we introduce delicious and exciting new offerings.

While the business continues to evolve, the brand remains committed to delivering consistent excellence—the best food, made possible by the best ingredients, prepared fresh and served in the Whataburger way: Just Like You Like It.


Whataburger is the hometown hamburger place that hasn’t compromised. We serve bold flavors and original recipes made to order, just like you like it, and pride ourselves on extraordinary hospitality and meaningful connections in our communities. That’s what’s led fans to Whataburger since Harmon Dobson served our first customer in 1950. Headquartered in San Antonio, we’ve stayed close to our roots while building sales of more than $3 billion annually across our 14-state footprint and more than 960 locations. Even with our exceptional menu, we know that people make the difference at Whataburger. That’s why we’re a national 2023 Top Workplaces award winner. Want to become part of our orange spirit? Apply to become a Family Member (what we call our employees) at whataburger.com/careers. Just hungry for a great meal? Download our app on ios or android to order ahead. Shop Whataburger branded merchandise and selected sauces including our famous Fancy and Spicy Ketchup at WhataStore.com and find Whataburger original-recipe products in grocery stores. See our press kit for a list of locations, fun facts, milestones and other company information.