13:32 PM

From Curbside to Christmas Parade


Whataburger SuperFan Becomes Part of the Family in Midland

Vivian Torres’s love for Whataburger has run deep ever since she moved to Midland, Texas, from Miami, Florida– especially thanks to the convenience of curbside when she’s feeding her crew of seven!

So when it came time to start planning her Christmas decor, Vivian knew she wanted to celebrate her hometown burger place, a Whataburger restaurant led by Operating Partner Philip Covos and his team.  Whether she was pulling up at the curb or walking in, Vivian said she always felt welcomed and connected. 

Way back in the summer, she started planning ahead for the holidays. 

No blue Christmas for Vivian: She was going orange.

“We were eating Whataburger for about two weeks straight, and I'm like 'you know what, I'm going to do a Whataburger Christmas tree'," Vivian said. 

“We always say Whataburger feels like home, and it's so great that she's taking a sense of Whataburger to her house on a bigger level than just burgers,” said Field Marketer Sarah Marston, who helped Vivian gather some extra Whata-swag for her masterpiece. “We loved Vivian's Christmas spirit and how it centered around Whataburger!”

When the Whataburger teams in Midland saw Vivian's epic tree, they knew she had to join them on their float in Midland's holiday parade. Dressed in her Whataburger sweater and flashing orange-and-white lights, she beamed and waved

“It's been awesome. I'm honored, my kids are excited,” she said. “This has brought a lot of excitement into our lives, and I want to tell them I do appreciate it. ”


Whataburger is the hometown hamburger place that hasn’t compromised. We serve bold flavors and original recipes made to order, just like you like it, and pride ourselves on extraordinary hospitality and meaningful connections in our communities. That’s what’s led fans to Whataburger since Harmon Dobson served our first customer in 1950. Headquartered in San Antonio, we’ve stayed close to our roots while building sales of more than $3 billion annually across our 14-state footprint and over 900 locations. Even with our exceptional menu, we know that people make the difference at Whataburger. That’s why we’re a 2022 Top Workplaces Culture Excellence award winner. Want to become part of our orange spirit? Apply to become a Family Member (what we call our employees) at whataburger.com/careers. Just hungry for a great meal? Download our app on ios or android to order ahead. Shop Whataburger branded merchandise and selected sauces including our famous Fancy and Spicy Ketchup at WhataStore.com and find Whataburger original-recipe products in grocery stores. See our press kit for a list of locations, fun facts, milestones and other company information.