21
December
2022
|
13:32 PM
America/Chicago

From Curbside to Christmas Parade

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Whataburger SuperFan Becomes Part of the Family in Midland

Vivian Torres’s love for Whataburger has run deep ever since she moved to Midland, Texas, from Miami, Florida– especially thanks to the convenience of curbside when she’s feeding her crew of seven!

So when it came time to start planning her Christmas decor, Vivian knew she wanted to celebrate her hometown burger place, a Whataburger restaurant led by Operating Partner Philip Covos and his team.  Whether she was pulling up at the curb or walking in, Vivian said she always felt welcomed and connected. 

Way back in the summer, she started planning ahead for the holidays. 

No blue Christmas for Vivian: She was going orange.

“We were eating Whataburger for about two weeks straight, and I'm like 'you know what, I'm going to do a Whataburger Christmas tree'," Vivian said. 

“We always say Whataburger feels like home, and it's so great that she's taking a sense of Whataburger to her house on a bigger level than just burgers,” said Field Marketer Sarah Marston, who helped Vivian gather some extra Whata-swag for her masterpiece. “We loved Vivian's Christmas spirit and how it centered around Whataburger!”

When the Whataburger teams in Midland saw Vivian's epic tree, they knew she had to join them on their float in Midland's holiday parade. Dressed in her Whataburger sweater and flashing orange-and-white lights, she beamed and waved

“It's been awesome. I'm honored, my kids are excited,” she said. “This has brought a lot of excitement into our lives, and I want to tell them I do appreciate it. ”

ABOUT WHATABURGER

Whataburger serves up Goodness 24/7 with a made-to-order, customizable menu of burgers and other favorites delivered just like you like it. Born in Texas and headquartered in San Antonio, we’re celebrating 76 flavorful years of big bites, bold flavors, and even bigger fan love. We’ve grown to over 1,100 restaurants across 17 states, with original-recipe products now found in grocery aisles across the country. Our secret sauce (besides that Fancy Ketchup) is our Family Members - real people serving up real hospitality and meaningful connections in the communities we call home. We’ve landed on Fast Company’s Brands that Matter list, USA Today’s 10Best Readers’ Choice Awards, and Newsweek’s America’s Best of the Best. To learn more, shop the Whatastore, or find your nearest location, visit Whataburger.com - or download our app on iOS or Android. Hungry for more? Discover what keeps fans coming back by diving into real stories from Whataburger super fans at stories.whataburger.com.