San Antonio,
09:27 AM

H-E-B Shelves Sizzle As Whataburger Introduces Hickory Smoked Bacon

May 29, 2018 -- 

Starting this week, fans can purchase Whataburger’s exclusive Hickory Smoked Bacon to add something extra to their grilled favorites.

Whataburger’s Hickory Smoked Bacon is available in one-pound servings and includes 16 to 18 slices per package. Whataburger’s bacon will be sold at H-E-B stores and prices vary by market.

This summer, use Whataburger’s Hickory Smoked Bacon in your favorite recipes like bacon-wrapped jalapeño poppers and bacon cheddar dip to enjoy the quality you’ve come to know and expect from Whataburger.

Customer feedback is important to Whataburger, and following the overwhelmingly positive response after introducing sausage to H-E-B in 2014, adding bacon was an easy decision.

“Whether fans are topping mac and cheese or adding crumbles to baked potatoes, we’re proud to introduce Whataburger’s Hickory Smoked Bacon and make it easier than ever for fans to cook up their favorites from home,” said Whataburger Vice President of Retail Mike Sobel. “H-E-B has been a great partner to us and we look forward to hearing about all the unique pairings our customers create with the newest addition to our grocery lineup.”





Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: “What a burger!” Within the first week, people lined up around the block for his 25 cent, 100 percent beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 820 locations in 10 states with sales of more than $2 billion annually. Visit for more information.

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