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H-E-B Shelves Sizzle As Whataburger Introduces Hickory Smoked Bacon

May 29, 2018 -- 

Starting this week, fans can purchase Whataburger’s exclusive Hickory Smoked Bacon to add something extra to their grilled favorites.

Whataburger’s Hickory Smoked Bacon is available in one-pound servings and includes 16 to 18 slices per package. Whataburger’s bacon will be sold at H-E-B stores and prices vary by market.

This summer, use Whataburger’s Hickory Smoked Bacon in your favorite recipes like bacon-wrapped jalapeño poppers and bacon cheddar dip to enjoy the quality you’ve come to know and expect from Whataburger.

Customer feedback is important to Whataburger, and following the overwhelmingly positive response after introducing sausage to H-E-B in 2014, adding bacon was an easy decision.

“Whether fans are topping mac and cheese or adding crumbles to baked potatoes, we’re proud to introduce Whataburger’s Hickory Smoked Bacon and make it easier than ever for fans to cook up their favorites from home,” said Whataburger Vice President of Retail Mike Sobel. “H-E-B has been a great partner to us and we look forward to hearing about all the unique pairings our customers create with the newest addition to our grocery lineup.”




Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Today, the company is headquartered in San Antonio with more than 900 locations across its 14-state footprint and sales of more than $3 billion annually. Whataburger is a 2022 Top Workplaces winner. The brand has more than 50,000 Family Members (employees) and more than 60 million customers who like to customize their Whataburgers just like they like it. Visit for more information. To apply for Whataburger jobs, visit

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