23
September
2021
|
10:28 AM
America/Chicago

Igloo and Whataburger Serve Up a Fresh, Special-Edition “Whatacooler” Collection

Keeping your refreshments ice-cold on the go has a fresh new look

Igloo and Whataburger, two Texas originals for more than 70 years, are partnering up to serve fans an all-new Whataburger Playmate Elite cooler and Fanny Pack cooler bag. Both Igloo and Whataburger, founded in 1947 and 1950 respectively, are celebrating more than seven decades as proud Texas-based businesses.

The all-new, special-edition Igloo x Whataburger “Whatacooler” Playmate Elite has a 16-quart capacity that fits up to 30 12-ounce cans, while the new Whataburger “Whatacooler” Fanny Pack cooler bag is perfect for cooling on-the-go with its three 12-ounce can capacity.

“Teaming up with Whataburger, our Texan neighbor for more than 70 years, has been such a treat for us,” said Brian Garofalow, Chief Marketing Officer at Igloo. “All of us at Igloo are big fans and regular customers; in fact, Whataburger being enjoyed in the Igloo cafeteria is a daily occurrence! And now with this Whataburger Collection, which we like to call our ‘Whatacoolers,’ we’re giving fans a fun way to keep their drinks cold until it’s time to devour their next tasty Whataburger.”

Igloo created the new Whataburger “Whatacooler” Playmate Elite coolers with Whataburger’s iconic orange-and-white stripes on their patented tent top design—and included the recognizable print on the new Whataburger Fanny Pack cooler bag to match.

“No matter where our fans are headed this fall, we look forward to being part of the new memories they make with Whataburger and Igloo in tow,” said Rich Scheffler, Whataburger Senior Vice President and Chief Marketing Officer. “Our fans are sure to enjoy our iconic orange-and-white stripes on this new Playmate Elite. What a perfect cooler!”

The all-new special-edition Igloo x Whataburger “Whatacooler” retails for $49.99, and the Whataburger “Whatacooler” Fanny Pack cooler bag retails for $29.99. The special-edition “Whatacooler” collection is available now at igloocoolers.com/whataburger and shop.whataburger.com, while supplies last.

Boilerplate

Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Today, the company is headquartered in San Antonio with more than 890 locations across its 14-state footprint and sales of more than $3 billion annually. Whataburger is a 2022 Top Workplaces winner. The brand has more than 50,000 Family Members (employees) and more than 60 million customers who like to customize their Whataburgers just like they like it. Visit whataburger.com for more information. To apply for Whataburger jobs, visit whataburger.com/careers.