Looking Ahead to the Future: New Locations, New Look, Same Iconic Flavor
Ready to Serve New Neighbors
From curbside and delivery service to new menu items, Whataburger is always looking for innovative ways to best serve you. That’s why we’re thrilled to share our plans to refresh our restaurant design and expand into new markets, starting with new restaurants in Tennessee and Kansas City. Whataburger operates restaurants in 10 states, from Arizona to Florida, and will continue to grow new and existing markets. In fact, 15 new restaurants will be built this year and 25 restaurants next year, in addition to remodeling many existing restaurants.
“We’re always excited to hear we have so many fans across the country, and we are looking to open restaurants in Tennessee, Kansas City and our existing markets as part of future expansion plans,” said James Turcotte, Senior Vice President, Real Estate. “We don’t have specific details to share about plans for any particular city at this time, but will be happy to share when the time is right.”
In addition to expansion, Whataburger also will begin franchising our restaurants for the first time in almost 20 years. This will allow us to open more restaurants in more areas – more quickly and efficiently – while providing job opportunities and investing in the communities we serve.
Restaurant Refresh
Along with plans for expansion, we’re proud to roll out a new look for our restaurants to better serve our guests, increase our capacity, and continue to deliver the quality food and friendly customer service our customers expect from us.
Whataburger will introduce new restaurant models and remodels that have a reduced environmental impact by using renewable resources when possible, LED lighting and more efficient equipment for 24-hour use.
More restaurants will feature elements of this new look soon. The remodels will vary based on the needs of each location, ranging from kitchen and exterior upgrades in some restaurants to major updates in others. What’s not changing? The iconic elements we’re known for. You’ll see plenty of orange and white stripes and that classic Whataburger flair our Family Members and guests know and love.“There are a lot of things our customers hold sacred about Whataburger, including the iconic A-frame, orange and white stripes, and the strong link to our history,” said James Turcotte, Senior Vice President, Real Estate. “Whataburger’s new restaurant designs and remodels will stay true to our unique look, just in an updated and fresh way.”
Take a look at some of our new designs in our gallery and get ready for the new and improved Whataburger.
Whataburger serves up Goodness 24/7 with a made-to-order, customizable menu of burgers and other favorites delivered just like you like it. Born in Texas and headquartered in San Antonio, we’re celebrating 76 flavorful years of big bites, bold flavors, and even bigger fan love. We’ve grown to over 1,100 restaurants across 17 states, with original-recipe products now found in grocery aisles across the country. Our secret sauce (besides that Fancy Ketchup) is our Family Members - real people serving up real hospitality and meaningful connections in the communities we call home. We’ve landed on Fast Company’s Brands that Matter list, USA Today’s 10Best Readers’ Choice Awards, and Newsweek’s America’s Best of the Best. To learn more, shop the Whatastore, or find your nearest location, visit Whataburger.com - or download our app on iOS or Android. Hungry for more? Discover what keeps fans coming back by diving into real stories from Whataburger super fans at stories.whataburger.com.