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Looking Ahead to the Future: New Locations, New Look, Same Iconic Flavor

Ready to Serve New Neighbors

From curbside and delivery service to new menu items, Whataburger is always looking for innovative ways to best serve you. That’s why we’re thrilled to share our plans to refresh our restaurant design and expand into new markets, starting with new restaurants in Tennessee and Kansas City. Whataburger operates restaurants in 10 states, from Arizona to Florida, and will continue to grow new and existing markets. In fact, 15 new restaurants will be built this year and 25 restaurants next year, in addition to remodeling many existing restaurants.

“We’re always excited to hear we have so many fans across the country, and we are looking to open restaurants in Tennessee, Kansas City and our existing markets as part of future expansion plans,” said James Turcotte, Senior Vice President, Real Estate. “We don’t have specific details to share about plans for any particular city at this time, but will be happy to share when the time is right.”

In addition to expansion, Whataburger also will begin franchising our restaurants for the first time in almost 20 years. This will allow us to open more restaurants in more areas – more quickly and efficiently – while providing job opportunities and investing in the communities we serve.


Restaurant Refresh

Along with plans for expansion, we’re proud to roll out a new look for our restaurants to better serve our guests, increase our capacity, and continue to deliver the quality food and friendly customer service our customers expect from us.

Whataburger will introduce new restaurant models and remodels that have a reduced environmental impact by using renewable resources when possible, LED lighting and more efficient equipment for 24-hour use.

More restaurants will feature elements of this new look soon. The remodels will vary based on the needs of each location, ranging from kitchen and exterior upgrades in some restaurants to major updates in others. What’s not changing? The iconic elements we’re known for. You’ll see plenty of orange and white stripes and that classic Whataburger flair our Family Members and guests know and love.“There are a lot of things our customers hold sacred about Whataburger, including the iconic A-frame, orange and white stripes, and the strong link to our history,” said James Turcotte, Senior Vice President, Real Estate. “Whataburger’s new restaurant designs and remodels will stay true to our unique look, just in an updated and fresh way.”


Take a look at some of our new designs in our gallery and get ready for the new and improved Whataburger.


Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Today, the company is headquartered in San Antonio with more than 900 locations across its 14-state footprint and sales of more than $3 billion annually. Whataburger is a 2022 Top Workplaces winner. The brand has more than 50,000 Family Members (employees) and more than 60 million customers who like to customize their Whataburgers just like they like it. Visit whataburger.com for more information. To apply for Whataburger jobs, visit whataburger.com/careers.