08:12 AM

New Whataburger Rewards Program Unlocks Menu, Lets Customers Earn More on Purchases

Ever wished you could use your Whataburger rewards to get a hot, fresh Whataburger or made-to-order Spicy Chicken Sandwich? How about an All-Time Favorite?

Fans asked, and Whataburger answered with a new points-based rewards program that lets guests redeem rewards to get just about everything on the menu – not just the handful of items that could be redeemed in the old program. With the new program, customers earn 10 points for every $1 they spend. That’s more rewards per dollars spent, on average, than in the visit-based program it replaced.

Rewards and visits that customers had earned in the previous program were automatically converted to points, and 500 points were added to all three million active Whataburger rewards accounts.

“The top requests we heard from rewards customers were to give them rewards aligned with how much they purchase and to let them get their favorite menu items with the rewards they earn,” said Rich Scheffler, Whataburger Executive Vice President and Chief Marketing Officer. “The new Whataburger rewards program does just that – it gives them more.”

The new app works just like the old one. You can you skip the line and order ahead or scan your barcode at the register to earn rewards. Redeeming rewards is as easy as tapping rewards in the app and selecting items.


Whataburger is the hometown hamburger place that hasn’t compromised. We serve bold flavors and original recipes made to order, just like you like it, and pride ourselves on extraordinary hospitality and meaningful connections in our communities. That’s what’s led fans to Whataburger since Harmon Dobson served our first customer in 1950. Headquartered in San Antonio, we’ve stayed close to our roots while building sales of more than $3 billion annually across our 14-state footprint and more than 900 locations. Even with our exceptional menu, we know that people make the difference at Whataburger. That’s why we’re a national 2023 Top Workplaces award winner. Want to become part of our orange spirit? Apply to become a Family Member (what we call our employees) at whataburger.com/careers. Just hungry for a great meal? Download our app on ios or android to order ahead. Shop Whataburger branded merchandise and selected sauces including our famous Fancy and Spicy Ketchup at WhataStore.com and find Whataburger original-recipe products in grocery stores. See our press kit for a list of locations, fun facts, milestones and other company information.