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No Longer Singing the Blues: First Memphis-Area Whataburgers to Open in Southaven

Restaurant Openings Kick Off Local Growth Plan

Whataburger is officially available to Memphians near and far, as the first Whataburger in the market will open at 176 Goodman Rd E in Southaven on Monday, July 11 at 11 a.m. A second Southaven Whataburger will open in the coming weeks and locations in Cordova and Memphis will open by year end.

“We’re thrilled to introduce Whataburger’s big flavors, fresh ingredients and original recipes to Memphis,” said Whataburger Senior Market Leader Jon Barideaux. “We look forward to serving our new friends and neighbors in Southaven soon.”  

Barideaux, who recently moved to Tennessee from Texas, will continue to lead Whataburger’s expansion in the region. With corporate support, he and his team members have already been actively involved in the community, partnering with the Mid-South Food Bank (MSFB) to provide monetary support and in-kind donations of pantry items and school supplies.

Additional community efforts include establishing a Resource Room in partnership with LeMoyne Owen College. The Resource Room, set to open in October, will provide students with healthy food and essential supplies, allowing them to continue their college education journey successfully.

Whataburger will continue to grow the brand in the Memphis area through collaborations with the Bluff City Balloon Jamboree and Southaven Springfest, as well as sponsorships in support of the Memphis Redbirds and University of Memphis Athletics.

The brand plans to employ a total of 525 employees, who we call Family Members, to deliver the Whataburger experience in the Memphis area by year-end, including at the following locations:  

  • 176 Goodman Rd E, Southaven, Miss. 38671
  • 6829 Getwell Rd N., Southaven, Miss. 38672
  • 1040 N Germantown Pkwy, Cordova, Tenn. 38018 – late 2022
  • 2859 N Germantown Pkwy, Memphis, Tenn. 38133 – late 2022

Whataburger Family Members are paid weekly and have access to flexible schedules (open 24/7). All employees participate in a robust training program that puts them on track for career advancement. Managers have the potential to earn up to $60,000 a year, based on both market and performance. Operating Partners earn an average of six figures or more, including bonuses of up to 150 percent of their target incentive. Both Operating Partner and Manager positions receive competitive health, dental and vision benefits, paid vacation and 401(k) benefits.


Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Today, the company is headquartered in San Antonio with more than 890 locations across its 14-state footprint and sales of more than $3 billion annually. Whataburger is a 2022 Top Workplaces winner. The brand has more than 50,000 Family Members (employees) and more than 60 million customers who like to customize their Whataburgers just like they like it. Visit whataburger.com for more information. To apply for Whataburger jobs, visit whataburger.com/careers.