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Rolling Into 2021 Whataburger Style

#WhataCustomJacketContest Winners Have Looks for Days

Superheroes, Supermodels, and super comfy Whataburger jammies are just some of the winning looks in our #WhataCustomJacketContest. We challenged fans to show off their best Whataburger-inspired looks on Instagram -- and they definitely came through!.

The 10 winners will get a custom denim jacket featuring exclusive patches made by Oxford Pennant in collaboration with Whataburger. The five patches include a representation of the iconic A-frame architecture, a Whataburger cup, french fries, an orange-and-white pennant and the Whataburger logo, and winners will get to pick additional Oxford Pennant patches to make their jackets truly original creations.

Check out the winners in our gallery!

Read more about our collaboration with Oxford Pennant: A Partnership in Patches

Read the #WhataCustomJacketContest Terms and Conditions


Oxford Pennant is a designer and manufacturer of wool felt pennants, flags and banners based in Buffalo, New York. They started their company in 2013 with a focus on manufacturing excellent pennants, flags and banners; American-made materials, sad country music and good vibes. For a look at more of their collaborations and custom projects, check out their Instagram.



Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Today, the company is headquartered in San Antonio with more than 900 locations across its 14-state footprint and sales of more than $3 billion annually. Whataburger is a 2022 Top Workplaces winner. The brand has more than 50,000 Family Members (employees) and more than 60 million customers who like to customize their Whataburgers just like they like it. Visit whataburger.com for more information. To apply for Whataburger jobs, visit whataburger.com/careers.