28
December
2020
|
14:30 PM
America/Chicago

Spicy Chicken Sandwich Extends Its Run... With A Twist

Featuring new brioche bun for a limited time

Dec. 28, 2020 – Whataburger’s long-requested Spicy Chicken Sandwich was such a hit when we introduced it in September, we’ve decided to keep it around a little longer. And now it’s even better (if that’s even possible!). The sandwich, described by some as “spice that builds,” now comes standard on a new brioche bun.

The Build

The reviews are in, and we can confidently say that this sandwich is a winner! We’re keeping everything you know and love about the Spicy Chicken Sandwich, but taking things up a notch with our new brioche bun.

The sandwich starts with a perfectly marinated, crispy chicken filet, topped with fresh, cool leaf lettuce, tomatoes, pickles and mayo. 

“Spicy chicken is a trend we love and one our customers have really embraced – that’s why we decided to keep the sandwich on the menu a little while longer,” said Whataburger Vice President of Marketing and Innovation Rich Scheffler. “But this time, it’s even better, complete with a new brioche bun. We spent a lot of time working to get this right, and hope our fans continue to enjoy this flavor-filled sandwich in the new year.”

The Buzz

To say this sandwich got some attention is an understatement. Check out what our fans and media are saying.

Business Insider listed the Whataburger Spicy Chicken Sandwich as one of the most-loved fast-food releases of 2020. https://www.businessinsider.com/top-fast-food-releases-this-year-2020-11#also-in-september-whataburger-released-a-limited-time-only-spicy-chicken-sandwich-7 

 

Whataburger guests can also satisfy their cravings with curbside pickup or delivery as an option on Whataburger’s App and at Whataburger.com. Customers who create an account will start earning rewards and gain exclusive access to Whataburger offers.

ABOUT WHATABURGER:

Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Today, the company is headquartered in San Antonio, Texas, with more than 840 locations in 10 states and sales of more than $2.5 billion annually. Whataburger has 46,000 Family Members (employees) and more than 14 million customers who like to customize their Whataburgers just the way they like it. Visit whataburger.com for more information.

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