Spicy Chicken Sandwich Extends Its Run... With A Twist
Featuring new brioche bun for a limited time
Dec. 28, 2020 – Whataburger’s long-requested Spicy Chicken Sandwich was such a hit when we introduced it in September, we’ve decided to keep it around a little longer. And now it’s even better (if that’s even possible!). The sandwich, described by some as “spice that builds,” now comes standard on a new brioche bun.
The Build
The reviews are in, and we can confidently say that this sandwich is a winner! We’re keeping everything you know and love about the Spicy Chicken Sandwich, but taking things up a notch with our new brioche bun.
The sandwich starts with a perfectly marinated, crispy chicken filet, topped with fresh, cool leaf lettuce, tomatoes, pickles and mayo.
“Spicy chicken is a trend we love and one our customers have really embraced – that’s why we decided to keep the sandwich on the menu a little while longer,” said Whataburger Vice President of Marketing and Innovation Rich Scheffler. “But this time, it’s even better, complete with a new brioche bun. We spent a lot of time working to get this right, and hope our fans continue to enjoy this flavor-filled sandwich in the new year.”
The Buzz
To say this sandwich got some attention is an understatement. Check out what our fans and media are saying.
Business Insider listed the Whataburger Spicy Chicken Sandwich as one of the most-loved fast-food releases of 2020. https://www.businessinsider.com/top-fast-food-releases-this-year-2020-11#also-in-september-whataburger-released-a-limited-time-only-spicy-chicken-sandwich-7
Whataburger guests can also satisfy their cravings with curbside pickup or delivery as an option on Whataburger’s App and at Whataburger.com. Customers who create an account will start earning rewards and gain exclusive access to Whataburger offers.
Whataburger serves up Goodness 24/7 with a made-to-order, customizable menu of burgers and other favorites delivered just like you like it. Born in Texas and headquartered in San Antonio, we’re celebrating 76 flavorful years of big bites, bold flavors, and even bigger fan love. We’ve grown to over 1,100 restaurants across 17 states, with original-recipe products now found in grocery aisles across the country. Our secret sauce (besides that Fancy Ketchup) is our Family Members - real people serving up real hospitality and meaningful connections in the communities we call home. We’ve landed on Fast Company’s Brands that Matter list, USA Today’s 10Best Readers’ Choice Awards, and Newsweek’s America’s Best of the Best. To learn more, shop the Whatastore, or find your nearest location, visit Whataburger.com - or download our app on iOS or Android. Hungry for more? Discover what keeps fans coming back by diving into real stories from Whataburger super fans at stories.whataburger.com.