To celebrate World Kindness Day, we took over the internet
Our goal? Use kindness to make the internet a force for good
Tuesday, Nov. 13, was World Kindness Day!
And, to celebrate, Whataburger took over the internet.
Using social media, Whataburger:
- Sent words of kindness and encouragement to 1,000 fans using #WBeKind
- Surprised folks who could use a little extra smile
- Helped teachers spread kindness by funding their passion projects for their classrooms, as identified on DonorsChoose.org
We also spread kindness in person!
- Surprising one lucky elementary school with Whataburger breakfast. (It’s hard to spread kindness when you’re hangry!)
- Sharing smiles in our restaurants as Family Members delivered random acts of kindness to our guests
How are you going to spread kindness? Check out some highlights of our journey for inspiration!
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Helping Local Projects
One of the best parts of the day was completely funding teacher projects in five states: Alabama, Arizona, Florida, New Mexico and Oklahoma. Whataburger’s gifts went to help teachers buy books, classroom technology, and educational games and experiences.
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#WorldKindnessDay
Small acts of kindness are just as meaningful, that’s why we sent 1,000 tweets of kindness to people.
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Taquito Suprise
At Whataburger, our favorite thing to do is make people smile over a meal. On Tuesday, we dropped off 640 taquitos and coloring sheets at this south San Antonio elementary school that runs a program to promote kindness.
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Have a Whataburger, On Us
We also gave some folks a boost by randomly sending $10 Whataburger gift cards to brighten their day. And at least one fan even paid it forward.
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All told, it was a day of kindness and positivity.
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Whataburger serves up Goodness 24/7 with a made-to-order, customizable menu of burgers and other favorites delivered just like you like it. Born in Texas and headquartered in San Antonio, we’re celebrating 76 flavorful years of big bites, bold flavors, and even bigger fan love. We’ve grown to over 1,100 restaurants across 17 states, with original-recipe products now found in grocery aisles across the country. Our secret sauce (besides that Fancy Ketchup) is our Family Members - real people serving up real hospitality and meaningful connections in the communities we call home. We’ve landed on Fast Company’s Brands that Matter list, USA Today’s 10Best Readers’ Choice Awards, and Newsweek’s America’s Best of the Best. To learn more, shop the Whatastore, or find your nearest location, visit Whataburger.com - or download our app on iOS or Android. Hungry for more? Discover what keeps fans coming back by diving into real stories from Whataburger super fans at stories.whataburger.com.