08:00 AM

Whataburger and Dallas Cowboys Hold Fourth Annual Fundraiser Benefiting The Salvation Army of North Texas

Funds to support local youth programs and student scholarships


  • Whataburger and the Dallas Cowboys’ fourth annual fundraiser for the Salvation Army of North Texas will support youth education programs across the Dallas-Fort Worth metroplex. 
  • Customers donating $1 or more at participating restaurants from Thursday, Nov. 23 through Monday, Dec. 18 will receive a thank-you coupon for a free Whataburger, redeemable at a future visit. 
  • Kickoff event on Wednesday, Nov. 29 from 6 P.M. to 8 P.M. at Christmas in Grapevine will include giveaways, player autographs and more. 

At the heart of the holiday season is community support, which is why Whataburger and the Dallas Cowboys are teaming up for the fourth consecutive year to raise funds for The Salvation Army of North Texas in support of the organization’s youth education programs across North Texas. 

From Thanksgiving Day on Thursday, Nov. 23 through Monday, Dec. 18, customers who donate $1 or more to The Salvation Army of North Texas at any of the 197 Whataburger locations across the Dallas-Fort Worth metroplex will receive a thank-you coupon for a free Whataburger with the purchase of a medium fry and 32-ounce drink, redeemable at a future visit. 

“Access to essential resources sets our community's students up for success,” said Whataburger Brand Leader George Gonzalez. “With our good partners at the Dallas Cowboys, our support of the Salvation Army of North Texas will help provide those resources to help students reach their dreams.”

The Salvation Army’s Project Tomorrow program is one of the areas that funds will support. Through this program, the organization is able to provide scholarships to middle and high school students, as well as gifted and talented and at-risk youth to help elevate their educational journeys. 

“Having key partners like Whataburger and the Dallas Cowboys allows The Salvation Army of North Texas to address the startling realities of poverty, addiction, and homelessness year-round. We are so grateful for their continuous support of our mission,” said Major Paul McFarland, Area Commander of The Salvation Army of North Texas. “Our holistic approach to youth programs makes a life-long impact. Donations from generous Whataburger customers will enable us to provide even more resources that lead the children in our community to bright futures.”  

Whataburger and the Dallas Cowboys will host a kick-off event on Wednesday, Nov. 29 from 6 P.M. to 8 P.M. at Christmas Capital of Texas in Grapevine at the Grapevine Convention and Visitors Bureau, 636 S. Main Street. The Cowboys Whatamoments truck will be on site with giveaways and host player autographs. Guests can expect special visits from Dallas Cowboys legend Drew Pearson (6:45 p.m. – 7:45 p.m.), Dallas Cowboys Cheerleaders (6:00 p.m. – 7:00 p.m.), mascot Rowdy, Whataguy and the Whataburger Food Truck (while supplies last). The fundraiser check presentation will take place on January 10, with more information to be announced. 

“The work that The Salvation Army and Whataburger do with our local community and youth outreach programs is the reason why we eagerly continue to lend a hand as partners,” said Dallas Cowboys Executive Vice President and Chief Brand Officer, Charlotte Jones. “Making a difference in the lives of these children is our top priority, and we’re honored to provide the resources necessary to succeed in a challenging world.”

About Gene and Jerry Jones Family Foundation

In the area of community service, Gene and Jerry Jones Family Foundation’s mission is built upon an overall philosophy of helping those who don't have the strength, the resources or the means to help themselves. As a sports entity that has enjoyed unprecedented success and recognition for six decades, the Dallas Cowboys feel a very strong obligation to transfer that championship tradition and the magic that it creates toward the bigger purpose of making a difference in the community. More information about the Dallas Cowboys is available at www.dallascowboys.com.

About The Salvation Army of North Texas

The Salvation Army of North Texas provides a range of services to combat poverty, addiction, and homelessness at 21 centers of operation in Dallas and Rockwall, Tarrant and Ellis, and Denton and Collin counties. Faithful to our mission, The Salvation Army enables God-empowered transformations of individuals and society through food assistance, shelter, rehabilitation, counseling, spiritual support, mentoring and job placement, and more. For more information, visit SalvationArmyNorthTexas.org.

About Grapevine, The Christmas Capital of Texas®

Share the Joy of the Christmas season in the Christmas Capital of Texas! Historic Grapevine offers more than 1,400 events over 40 days and was officially declared the Christmas Capital of Texas by the Texas State Senate in 2009. Centrally located between Dallas and Fort Worth, Grapevine is the premiere go-to destination when planning a getaway or vacation in North Texas, providing guests a sophisticated escape from the big city. Step back in time on Historic Main Street and visit fantastic locally-owned shops, boutiques, restaurants and galleries. Guests can unwind at one of the many award-winning winery tasting rooms and rest easy at one of the city’s exceptional hotels including Gaylord Texan Resort and Great Wolf Lodge. For more information head to ChristmasCapitalofTexas.com or GrapevineTexasUSA.com.


Whataburger is the hometown hamburger place that hasn’t compromised. We serve bold flavors and original recipes made to order, just like you like it, and pride ourselves on extraordinary hospitality and meaningful connections in our communities. That’s what’s led fans to Whataburger since Harmon Dobson served our first customer in 1950. Headquartered in San Antonio, we’ve stayed close to our roots while building sales of more than $3 billion annually across our 14-state footprint and nearly 990 restaurants. Even with our exceptional menu, we know that people make the difference at Whataburger. That’s why we’re a 2022 Top Workplaces Culture Excellence award winner. Want to become part of our orange spirit? Apply to become a Family Member (what we call our employees) at whataburger.com/careers. Just hungry for a great meal? Download our app on ios or android to order ahead. Shop Whataburger branded merchandise and selected sauces including our famous Fancy and Spicy Ketchup at WhataStore.com and find Whataburger original-recipe products in grocery stores. See our press kit for a list of locations, fun facts, milestones and other company information.