San Antonio, Texas,
05:12 AM

Whataburger and James Avery Unveil New Iconic Cup Charm

October 16, 2018 - Whataburger and James Avery Artisan Jewelry are partnering once again to release a one-of-a-kind charm shaped like a Whataburger cup.

The two Texas brands released their first charm a year ago in October 2017, and the charms sold out in less than 24 hours. This holiday season, fans can add another piece of Whataburger and James Avery jewelry to their collection as these legendary brands unite again.

The one-of-a-kind, sterling silver charm is designed as a replica of a Whataburger cup and finished with hand-painted Whataburger orange enamel. The charm is $80 and can be purchased with free shipping at, along with the James Avery Hook-On Bracelet and the Changeable Charm Holder Necklace. The charm is also sold in James Avery stores and online.

“Whataburger and James Avery are both known for quality and fine craftsmanship – whether it comes to burgers or to jewelry. And just like Whataburger’s completely customizable burgers, this hand-painted charm is so unique,” said Whataburger Vice President of Retail Mike Sobel. “We’d like to think we’re making Santa’s job just a little bit easier this year.”

“We have a long history of designing jewelry that is meaningful to our Customers,” says James Avery Chief Operating Officer John McCullough. “The Whataburger collaboration is one way we are able to connect Customers to two of their favorite iconic Texas brands.”

The charm’s release joins the latest trend of fans blending high fashion and their favorite restaurant. For instance, fans have shared photos of Whataburger-inspired pants and Flying W eyeshadow. Whataburger also recently gifted one of our most famous fans with a pair of custom boots

The James Avery Whataburger cup charm is the perfect collector’s item to add the finishing touch to fans’ orange-and-white haute couture.

Get your charm at


Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: “What a burger!” Within the first week, people lined up around the block for his 25 cent, 100 percent beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 820 locations in 10 states with sales of more than $2 billion annually. Visit for more information.


James Avery is a vertically integrated, family-owned company located in the heart of the Texas Hill Country. We offer finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold, gemstones and leather wallets – designed by our own skilled artisans in Kerrville, Texas. We are a multi-channel retailer with 83 James Avery stores in five states. Our jewelry is also available in more than 200 Dillard’s stores in Texas and in 28 additional states; and nationwide through James Avery crafts jewelry in four Texas workshops— one each in Comfort, Fredericksburg, Hondo and Kerrville. For more information, visit or