Whataburger® and Sendero Debut Limited-Time Collection
A Combo Worth Waiting For That Celebrates Whataburger’s 75th Anniversary Year with Sendero’s Western Flair
Saddle up! Beloved Texas staple Whataburger has teamed up with Western-inspired apparel brand Sendero to introduce a limited-edition collection that reflects the Spirit of the West.
Born from a shared love of Texas, this collaboration fuses Sendero’s off-western storytelling with Whataburger’s bold stripes in a mash-up of fashion, folklore and fries. The line channels both the open road and the golden age of drive-ins as a wearable nod to Lone Star heritage.
The Whataburger x Sendero collection features hoodies, button-downs, tees and hats, infused with western charm – stripes that blaze like a sunset, the Flying W seamlessly featured throughout, playful burger designs and embroidery as sharp as a spurred boot.
“For 75 years, Whataburger has been woven into the fabric of Texas culture, and this collaboration lets us celebrate that heritage in a whole new way,” said Rachael Jones, Group Director, CPG & Retail Brand Marketing at Whataburger. “Teaming up with Sendero is a fun, fashion-forward way to honor our history while riding high into the future.”
Blurring food with fashion and nostalgia with modern style, the collection feels both unexpected and familiar. More than merch, it’s a meeting of two cultural icons, celebrating Whataburger’s roots in Southern hospitality with a bridge into Sendero’s world of surreal western tales.
The Whataburger x Sendero collection will be available beginning Sept. 24 on the Whatastore, Sendero Provisions, and select retailers nationwide.
Visit Whataburger.com for more details and to stay connected on social for the latest drops.
Whataburger serves up Goodness 24/7 with a made-to-order, customizable menu of burgers and other favorites delivered just like you like it. Born in Texas and headquartered in San Antonio, we’re celebrating 76 flavorful years of big bites, bold flavors, and even bigger fan love. We’ve grown to over 1,100 restaurants across 17 states, with original-recipe products now found in grocery aisles across the country. Our secret sauce (besides that Fancy Ketchup) is our Family Members - real people serving up real hospitality and meaningful connections in the communities we call home. We’ve landed on Fast Company’s Brands that Matter list, USA Today’s 10Best Readers’ Choice Awards, and Newsweek’s America’s Best of the Best. To learn more, shop the Whatastore, or find your nearest location, visit Whataburger.com - or download our app on iOS or Android. Hungry for more? Discover what keeps fans coming back by diving into real stories from Whataburger super fans at stories.whataburger.com.