Whataburger® Brings Spicy Ketchup with Cholula® to Grocery Stores and Online
Formally known as Spicy Ketchup Limited Batch #2, Whataburger unveils secret spice as Cholula® Original Hot Sauce
At-a-Glance:
- Spicy Ketchup with Cholula was first introduced as Spicy Ketchup Limited Batch #2 in early 2022 as a limited-time offer in restaurants only.
- The new product name reveals the secret behind the sauce, with wide speculation around what could be the “hot sauce made from arbol and piquin peppers and a blend of signature spices.”
- Spicy Ketchup with Cholula is available at H-E-B® locations across Texas and nationwide at Whatastore.com with more grocery stores to be added outside of Texas in the coming months.
The secret’s out of the bottle. The ketchup that took Whataburger fans by storm in 2022 when it was released as a limited-time offer under the name Spicy Ketchup Limited Batch #2 is back, and this time, its secret spice is revealed: Cholula® Original Hot Sauce!
Now under its new name, Spicy Ketchup with Cholula, fans can purchase the popular sauce in the condiment aisle at H-E-B grocery stores in Texas. Not in Texas? No problem. Fans from across the U.S. can stock up by visiting Whatastore.com.
Spicy Ketchup with Cholula combines Whataburger's famous Fancy Ketchup and Cholula Original Hot Sauce for the perfect spicy kick. Unlike Whataburger's red jalapeño-forward Spicy Ketchup, Spicy Ketchup with Cholula showcases flavors of arbol and piquin peppers, along with other signature spices, resulting in a bold profile with the perfect amount of heat that harmonizes seamlessly with Whataburger's Fancy Ketchup as the base.
"Both Whataburger and Cholula have incredibly devoted fandoms. Both brands share a passion for flavor innovation, making this partnership a perfect match,” said Whataburger Group Director of CPG and Retail Brand Marketing, Rachael Jones. “We're excited to see how fans spice up their Whataburger orders and home-cooked meals with this new ketchup."
Spicy Ketchup with Cholula joins Whataburger’s lineup of 17 original-recipe grocery products, including Signature Sauces like Fancy Ketchup, Spicy Ketchup, Original Mustard, Honey BBQ Sauce, Spicy Jalapeño Ranch and the brand’s Original Pancake Mix—just to name a few.
“Cholula, well known for delivering authentic Mexican flavor, has been a hot sauce household staple for over three generations. With Whataburger’s strong followership in the Spicy Ketchup game, we’re thrilled to reintroduce Spicy Ketchup #2 and reveal that it does in fact combine the distinctive flavored heat of Cholula! To fans who are as passionate about spicy innovation as we are, it’s our pleasure to keep spicing it up,” said Valda Coryat, North America Vice President of Marketing for McCormick & Company.
Spicy Ketchup with Cholula will only be available at H-E-B stores and online at Whatastore.com. It will not be available in Whataburger restaurants at this time.
About Whataburger
Whataburger serves up Goodness 24/7. Our original recipes are made to order, just like you like it, and we pride ourselves on extraordinary hospitality and meaningful connections in our communities. That’s what’s led fans to Whataburger since Harmon Dobson served our first customer in 1950. Headquartered in San Antonio, we’ve stayed close to our roots while building sales of more than $3 billion annually across our 15-state footprint and over 1,000 restaurants. Even with our exceptional menu, we know that people make the difference at Whataburger. That’s why we’re among QSR Magazine's Best Brands to Work For in 2023 and consistently win culture excellence awards, including Top Workplaces 2023. Want to become part of our orange spirit? Apply to become a Family Member (what we call our employees) at whataburger.com/careers. Just hungry for a great meal? Download our app on ios or android to order ahead. Shop Whataburger branded merchandise and selected sauces including our famous Fancy and Spicy Ketchup at WhataStore.com and find Whataburger original-recipe products in grocery stores. See our press kit for a list of locations, fun facts, milestones and other company information.
About Cholula
Cholula's delicious hot sauce is created from a generations-old recipe featuring carefully selected arbol and piquin peppers and a secret blend of signature spices. Its unique recipe delivers a robust flavor with just the right amount of heat, with versatility far beyond the everyday condiment. Cholula's distinctive wooden cap and artistic yellow label are testaments to the quality tradition of Mexican artisanship, and each bottle of Cholula is crafted with care in Mexico. Introduced into the U.S. in 1989, Cholula Hot Sauce comes in six varieties and is enjoyed world over.
Cholula is one of McCormick & Company's (MKC) brands. With over $6 billion in annual sales across 170 countries and territories, McCormick is a global leader in flavor. Founded in 1889 and headquartered in Hunt Valley, Maryland USA, McCormick is guided by our principles and committed to our Purpose – To Stand Together for the Future of Flavor. McCormick envisions A World United by Flavor where healthy, sustainable, and delicious go hand in hand. To learn more, visit www.mccormickcorporation.com or follow McCormick & Company on Instagram and LinkedIn.