Whataburger Heats Up Menu with Return of Spicy Ketchup
March 4, 2013 – It’s baaack! In response to customers’ overwhelming love for the condiment, Whataburger is bringing back its popular Spicy Ketchup. Beginning March 4, 2013, customers will be able to enjoy Spicy Ketchup for a limited time with their favorite Whataburger entrées.
After introducing the condiment in January 2012, Spicy Ketchup was an instant hit among customers as a bold twist to Whataburger’s traditional and popular “Fancy Ketchup.” The red jalapeño-infused ketchup was offered as a limited batch last spring before the final case was given away through a Facebook sweepstakes that garnered nearly 20,000 entries.
“We heard our customers’ requests to bring back Spicy Ketchup and we’re pleased to reintroduce it to our menu for a limited time,” said Whataburger Group Director of Corporate Communications Pam Cox. “Our Facebook sweepstakes for the final case of our last batch was such a hit, we look forward to engaging our fans on Twitter to give away the first case of this new batch.”
Fans can enter to win the first case – 200 black-labeled tubs – of the second limited batch of Spicy Ketchup through a Twitter sweepstakes. To be eligible to win, fans must retweet the applicable Tweet on March 4 and include the hashtag #SpicyIsBack. The winner will be chosen at random from entries received during the designated 24-hour sweepstakes period.
Family owned Whataburger has proudly served its famous burgers since 1950 and continues to deliver fresh, made-to-order meals every day with extraordinary customer service. Headquartered in San Antonio, Whataburger has successfully expanded from a single burger stand in to a thriving family of restaurants across 10 states today.
In addition to Spicy Ketchup and Fancy Ketchup, the 24-hour restaurant is well known as a popular destination for late night dining and breakfast.
Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: “What a burger!” Within the first week, people lined up around the block for his 25 cent, 100 percent beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 820 locations in 10 states with sales of more than $2 billion annually. Visit www.whataburger.com for more information.