09:47 AM

Whataburger Recognized as Top Franchise Restaurant Chain

Franchise Times 400 ranked the brand 34 out of 400 based on systemwide sales

Offering the freshest ingredients and friendliest service, it’s no secret that folks enjoy their Whataburger, and why it’s no surprise the brand has been recognized on the 2023 Franchise Times 400 list as one of the top franchise restaurant chains in the U.S.

Based on systemwide sales surpassing $3 billion from 925 locations at the time of the ranking, Whataburger snagged the 34th spot on the list, an improvement of 13 spots from last year. To date, the brand has 950 restaurants and counting.

“The energy around Whataburger over the last few years has been electric. With our franchise partners, we’ve recently entered Colorado Springs and Kansas City, and will soon be in Las Vegas, with no signs of slowing down,” said Joel Griffiths, Vice President, Franchise at Whataburger. “Coming in 34th out of 400 other brands, some of which have a global presence, is a testament to the efforts of our entire Whataburger family as we thoughtfully expand.”

The Franchise Times Top 400 is the most comprehensive ranking of its kind. Backed by more than 20 years of research, the annual list is the culmination of a five-month reporting effort.

For those interested in learning more about becoming a Whataburger franchisee, click here


The Franchise Times Top 400 is the only ranking by systemwide sales and units of the largest 500 U.S.-based franchise brands. Published in the October issue and available in a searchable database online, the Franchise Times Top 400 also analyzes industry sectors based on percentage change in sales growth, reports the 10 fastest-growing franchises by four different measures, and includes exclusive news stories about the biggest names in franchising. The rankings and full report, and the searchable online database, are available at www.franchisetimes.com/top-400-2023.


Whataburger is the hometown hamburger place that hasn’t compromised. We serve bold flavors and original recipes made to order, just like you like it, and pride ourselves on extraordinary hospitality and meaningful connections in our communities. That’s what’s led fans to Whataburger since Harmon Dobson served our first customer in 1950. Headquartered in San Antonio, we’ve stayed close to our roots while building sales of more than $3 billion annually across our 14-state footprint and over 950 locations. Even with our exceptional menu, we know that people make the difference at Whataburger. That’s why we’re a 2022 Top Workplaces Culture Excellence award winner. Want to become part of our orange spirit? Apply to become a Family Member (what we call our employees) at whataburger.com/careers. Just hungry for a great meal? Download our app on ios or android to order ahead. Shop Whataburger branded merchandise and selected sauces including our famous Fancy and Spicy Ketchup at WhataStore.com and find Whataburger original-recipe products in grocery stores. See our press kit for a list of locations, fun facts, milestones and other company information.