Whataburger® Teams Up with Country Music Superstar Lainey Wilson for a Year of Bell-Bottom-Country-Meets-Burger Goodness
Country Music’s Brightest Star is Bringing Her Bold Style, Authentic Charm and Big Talent to Whataburger in 2025 and Kicking Off the Partnership with a Free Honey Butter Chicken Biscuit Celebration on January 28
- ACM and CMA Entertainer of the Year Lainey Wilson brings her "Bell Bottom Country" style to Whataburger as official brand ambassador for 2025
- Partnership celebrates Lainey's lifelong connection to Whataburger, from small-town beginnings to country music stardom
- Fans can grab Lainey's favorite post-show indulgence – a free Honey Butter Chicken Biscuit – at participating locations on Tuesday, January 28 from 6 AM - 11 AM for in-restaurant and drive-thru orders only
- Year-long collaboration pairs two icons through new ad campaign, exclusive content, special offers, and surprise appearances – showcasing the authentic hospitality that defines both Lainey and Whataburger
Grab your boots and loosen your belts, y’all! Whataburger is keeping its 75th Anniversary celebration rolling with some extra-spicy news! Today, Whataburger is honored to welcome Grammy Award®-winning country music star Lainey Wilson as its official brand ambassador. The collaboration unites two icons known for being BOLD. Lainey’s unmistakable style and authentic charm paired with Whataburger’s unforgettable flavors and welcoming hospitality--it’s a match made in Southern heaven. Welcome to the family, Lainey!
"I've been rolling through Whataburger drive-thrus since I was just a small-town girl in Louisiana with big dreams," said Lainey Wilson. "From grabbing Honey Butter Chicken Biscuits with my daddy between horse sales and rodeos to late-night stops on the road playing honky-tonks — Whataburger's been part of my story every step of the way."
In a true neighborly fashion, Whataburger and Lainey are treating fans to a taste of Lainey’s favorite post-show tradition. Swing by participating Whataburger locations on Tuesday, January 28, from 6 AM - 11 AM to score a FREE Honey Butter Chicken Biscuit. This mouthwatering deal is up for grabs exclusively for in-store and drive-thru orders only, no purchase necessary. But y’all better hurry – it’s only available while supplies last, and there’s a limit of one Honey Butter Chicken Biscuit per person.
Lainey’s partnership takes center stage during Whataburger’s diamond anniversary celebration, marking 75 years of serving up Goodness 24/7 to fans.
"Lainey Wilson embodies all that we love about our brand. She is genuine, daring and dedicated to delivering unforgettable experiences to fans," said Debbie Stroud, president and chief executive officer at Whataburger. "Our partnership with Lainey Wilson unites two brands committed to serving up Goodness 24/7 with a side of Texas hospitality, and we can't wait to share what we've got cooking throughout the year. Hang tight, there’s more to come!"
Stay tuned for a fresh advertising campaign, unique exclusive content, special offers, and surprise appearances. Fans can follow @Whataburger and @LaineyWilson on social media for partnership updates and exclusive behind-the-scenes content throughout 2025.
Don't miss a beat of this partnership – download the Whataburger app now (Apple and Android) to stay in the know about upcoming offers, menu updates, awesome Rewards members promotions, and exciting surprises.
Whataburger serves up Goodness 24/7 with a made-to-order, customizable menu of burgers and other favorites delivered just like you like it. Born in Texas and headquartered in San Antonio, we’re celebrating 76 flavorful years of big bites, bold flavors, and even bigger fan love. We’ve grown to over 1,100 restaurants across 17 states, with original-recipe products now found in grocery aisles across the country. Our secret sauce (besides that Fancy Ketchup) is our Family Members - real people serving up real hospitality and meaningful connections in the communities we call home. We’ve landed on Fast Company’s Brands that Matter list, USA Today’s 10Best Readers’ Choice Awards, and Newsweek’s America’s Best of the Best. To learn more, shop the Whatastore, or find your nearest location, visit Whataburger.com - or download our app on iOS or Android. Hungry for more? Discover what keeps fans coming back by diving into real stories from Whataburger super fans at stories.whataburger.com.