Whataburger's Breakfast Burger is staying on the menu just a little longer
JAN. 2, 2020 – Whataburger’s Breakfast Burger arrived on the scene to much fanfare in September 2019. Night owls and early birds can rejoice once again, as Whataburger’s Breakfast Burger is staying on menus just a little bit longer.
The Back Story
Whataburger has always prided ourselves on exceptional customer service, and so we asked ourselves: Why should our customers have to choose between breakfast and burgers. Breakfast and burgers are so wonderful, we think they should go together. You can have a burger. And it can be breakfast. Or you can have breakfast, and it can be a burger. See what we did there? Cue the Breakfast Burger.
We don’t need to tell you this burger is fire, y’all, but we’ll tell you anyway. In fact, here’s what our fans had to say on social media about the Breakfast Burger when it launched in September:
The burger features a 100% fresh, pure beef patty, two slices of savory bacon, a fresh-cracked egg, three crunchy hash brown sticks and melted cheese, all conveniently sandwiched in a 4” bun. The burger also includes Whataburger’s one-of-a-kind Creamy Pepper Sauce, which originated with Whataburger’s famous Patty Melt. The Creamy Pepper Sauce is also available as a dipping sauce.
“Our fans really enjoyed not having to make what can be a difficult decision – having to decide between breakfast or burgers for their morning or late-night cravings,” said Whataburger Vice President of Marketing and Innovation Rich Scheffler. “Whether they’re in the mood for breakfast or a burger, fans can enjoy this hearty creation for just a little bit longer.”
The Fine Print
The burger is so legendary it’s only available for a limited time (no exact date to share), and only available during breakfast hours from 11 p.m. to 11 a.m. Prices vary by market. Trust us, it’s worth setting your alarm for this one.
Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: “What a burger!” Within the first week, people lined up around the block for his 25 cent, 100 percent beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 830 locations in 10 states with sales of more than $2 billion annually. Visit www.whataburger.com for more information.