What do you get when you combine one of America’s most iconic clothing brands with a beloved burger restaurant? A tasteful collection for the ages that lets you wear your love for both Whataburger and Wrangler on your sleeve.

With something for every fan of both brands, no matter their style, the Wrangler x Whataburger collection is a perfect match.

"This collab is a celebration of our shared roots—classic denim meets Whataburger’s unmistakable Texas flair," said Scott Hudler, Whataburger's Chief Marketing Officer. "Think timeless style with a splash of spicy. We're thrilled to give fans a way to wear their love for these two brands.”

Anyone can rock the vintage-style t-shirts with classic jeans or shorts, which feature the Whataburger Flying W on the back pockets where you’d normally see the Wrangler logo. There’s also denim button-down shirts and jackets to complete the Texan Tuxedo look, and trucker hats for a full head-to-toe outfit.

The bolder among us can stand out with statement pieces like the orange-and-white striped flared pants or shorts—or sun-washed cutoff vests emblazoned with retro-inspired patches.

Histories Converge in Whataburger x Wrangler Collab

Wrangler jeans first reached the American public in 1947, just a few years before Whataburger #1 opened in Corpus Christi. They quickly became integral to the American Western aesthetic, and in the following decades found a much broader audience.

At the same time, Whataburger was cementing our own identity and legacy—opening our 300th restaurant in 1980, experimenting with serving customers 24/7 in select locations, and then expanding the menu with offerings still available today like the Breakfast on a Bun® and breakfast Taquitos.

Now, after decades growing alongside each other, we’re honored to celebrate our 75th anniversary with another brand that’s become synonymous with authenticity, quality and Western style.