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10
May
2018
|
11:00 AM
America/Chicago

Just Charming

Jasmine Stelker’s mom, Cathy Bellah, raised her to be thoughtful, resourceful and frugal. Jasmine put all of those skills to work to get her mom just the right gift.

Every birthday, every Christmas, every Mother’s Day, Jasmine Stelker struggles to get her mom, Cathy Bellah, just the right gift.

“She is so hard to buy for. She never asks for anything,” Jasmine says.

But last fall, Cathy mentioned that she liked the new James Avery sterling-silver charms emblazoned with the Whataburger logo. Cathy had just started working at a Whataburger restaurant in Port Aransas, Texas, not far from the family’s home in Corpus Christi,

Jasmine took note and began a mission, which proved harder than she initially thought.

The $60 Whataburger charm went on sale Oct. 10, 2017, available only on Whataburger.com. It sold out in less than an hour.

For weeks, demand remained intense.

So Jasmine started a quest to get the charm through the Whataburger.com website, a commitment that involved checking the site daily – sometimes hourly.

One day, a single charm became available online, and Jasmine snagged it.

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A Family Effort

On Cathy’s birthday, the family gathered to celebrate. Jasmine couldn’t be there in person, but she wrote her mom a heartfelt note to accompany the Whataburger charm.

For Cathy, the gift was symbolic of so much … the love of her family, her employer and the community. You see, barely a month after Cathy donned her Whataburger shirt for the first time, Hurricane Harvey rolled into Port Aransas and devastated the Whataburger restaurant.

She was reassigned to the Corpus Christi restaurant (much closer to her home) while Whataburger rebuilt damaged restaurants. 

But six weeks later, she chose to go back to work at the reopened restaurant in Port Aransas – a 45-minute drive from her home. The reason: She was close with her fellow Family Members, many of whom have played Guesstures and card games at Cathy’s house. Some even shared Thanksgiving dinner with Cathy and Todd.

“That store is my home,” she says. “Those people are family.”

Whataburger serves up Goodness 24/7 with a made-to-order, customizable menu of burgers and other favorites delivered just like you like it. Born in Texas and headquartered in San Antonio, we’re celebrating 76 flavorful years of big bites, bold flavors, and even bigger fan love. We’ve grown to over 1,100 restaurants across 17 states, with original-recipe products now found in grocery aisles across the country. Our secret sauce (besides that Fancy Ketchup) is our Family Members - real people serving up real hospitality and meaningful connections in the communities we call home. We’ve landed on Fast Company’s Brands that Matter list, USA Today’s 10Best Readers’ Choice Awards, and Newsweek’s America’s Best of the Best. To learn more, shop the Whatastore, or find your nearest location, visit Whataburger.com - or download our app on iOS or Android. Hungry for more? Discover what keeps fans coming back by diving into real stories from Whataburger super fans at stories.whataburger.com.

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