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Newest Whataburger to Open Thursday in Memphis

The new location marks the fourth Whataburger in the market

Whataburger is staking its claim in Bluff City as the newest Memphis restaurant, located at 2859 N Germantown Pkwy, prepares to start serving guests starting at 11 a.m. on Thursday, January 12.

The restaurant will open with drive-thru service only, with plans to roll out additional service options, including dining room access, ordering via the Whataburger App and Whataburger.com, curbside and delivery in the coming weeks.

“We are honored by the warm welcome we have received and encourage locals to visit their new hometown location as we continue to expand and serve this thriving community,” said Operating Partner Chartise Mills. “Our dedicated team of Family Members looks forward to offering guests a chance to enjoy the great Whataburger experience, including our extensive menu of bold flavors, made to order, fresh and hot with a side of extraordinary hospitality.”

Following full-service availability, Whataburger will celebrate its grand opening by welcoming guests inside to be served by its 150 local employees, called Family Members.

The new restaurant’s design pays respect to Whataburger’s storied history while looking to the future with forward-thinking features, including an open-concept dining room and double drive-thru lanes. Interior details include custom wall art honoring the University of Memphis. 

This location marks Whataburger’s fourth in the Memphis market. Two restaurants in Southaven and one in Cordova opened to much fanfare in 2022. 


Whataburger is the hometown hamburger place that hasn’t compromised. We serve bold flavors and original recipes made to order, just like you like it, and pride ourselves on extraordinary hospitality and meaningful connections in our communities. That’s what’s led fans to Whataburger since Harmon Dobson served our first customer in 1950. Headquartered in San Antonio, we’ve stayed close to our roots while building sales of more than $3 billion annually across our 14-state footprint and over 900 locations. Even with our exceptional menu, we know that people make the difference at Whataburger. That’s why we’re a 2022 Top Workplaces Culture Excellence award winner. Want to become part of our orange spirit? Apply to become a Family Member (what we call our employees) at whataburger.com/careers. Just hungry for a great meal? Download our app on ios or android to order ahead. Shop Whataburger branded merchandise and selected sauces including our famous Fancy and Spicy Ketchup at WhataStore.com and find Whataburger original-recipe products in grocery stores. See our press kit for a list of locations, fun facts, milestones and other company information.