Whataburger is staking its claim in Bluff City as the newest Memphis restaurant, located at 2859 N Germantown Pkwy, prepares to start serving guests starting at 11 a.m. on Thursday, January 12.

The restaurant will open with drive-thru service only, with plans to roll out additional service options, including dining room access, ordering via the Whataburger App and Whataburger.com, curbside and delivery in the coming weeks.

“We are honored by the warm welcome we have received and encourage locals to visit their new hometown location as we continue to expand and serve this thriving community,” said Operating Partner Chartise Mills. “Our dedicated team of Family Members looks forward to offering guests a chance to enjoy the great Whataburger experience, including our extensive menu of bold flavors, made to order, fresh and hot with a side of extraordinary hospitality.”

Following full-service availability, Whataburger will celebrate its grand opening by welcoming guests inside to be served by its 150 local employees, called Family Members.

The new restaurant’s design pays respect to Whataburger’s storied history while looking to the future with forward-thinking features, including an open-concept dining room and double drive-thru lanes. Interior details include custom wall art honoring the University of Memphis. 

This location marks Whataburger’s fourth in the Memphis market. Two restaurants in Southaven and one in Cordova opened to much fanfare in 2022.