Red Raider basketball coach knows who’s there 24/7. (Hint: It’s us.)
Red Raider basketball coach Chris Beard knows how to motivate. With Whataburger!
He proposed a trade with a bride-to-be who asked him to officiate her wedding: You fill the student section with 4,500 Red Raiders at the season opener on Nov. 5, and I’ll bring Whataburger for your wedding guests.
Good mental game there, Coach.

Update: They did it! All 4,500 seats of the Red Raiders student section at the United Supermarkets Arena were filled for the November 5 season opener against Eastern Illinois, where the Raiders won 85-60. Thanks to 1,500 custom Texas Tech Whataburger table tents, 4,500 taquito coupons, and all of you – Rylee and Justin will have Coach Beard at their dream wedding!
Even when he’s not trying to drum up support for his team, Beard is all about loving Whataburger.
He’s shared his taste for shakes and taquitos (extra cheese when no one’s watching), and we know he likes a #1 with mustard, pickles, and cheese only. With an unsweet tea to wash it down. And maybe a milkshake.
He riffed about all the orders in a media interview last year.

He digs the 24/7.

Especially the people-watching.

Because we have the best guests – all the time. And Beard has watched it all from his corner booth at 3 a.m.

With his milkshake.

Whataburger serves up Goodness 24/7 with a made-to-order, customizable menu of burgers and other favorites delivered just like you like it. Born in Texas and headquartered in San Antonio, we’re celebrating 76 flavorful years of big bites, bold flavors, and even bigger fan love. We’ve grown to over 1,100 restaurants across 17 states, with original-recipe products now found in grocery aisles across the country. Our secret sauce (besides that Fancy Ketchup) is our Family Members - real people serving up real hospitality and meaningful connections in the communities we call home. We’ve landed on Fast Company’s Brands that Matter list, USA Today’s 10Best Readers’ Choice Awards, and Newsweek’s America’s Best of the Best. To learn more, shop the Whatastore, or find your nearest location, visit Whataburger.com - or download our app on iOS or Android. Hungry for more? Discover what keeps fans coming back by diving into real stories from Whataburger super fans at stories.whataburger.com.